COAST IVeyerhaeuser 4-Square The Ability Wood

Tn" W*t Coast Hemlock (Tsrga Heterophylta) is a superior type of Hemlock that grows in the mild, moist climate of the Pacific Northwest. Straightgraitted and uniform in texture, it takes a beautiful finish, whether natural or painted. It is stiff and strong-and is available in stress grade items.West Coast Hemlock is exceptionally easy to cut and shape, and is free from pitch, checking and splintering. It nails securely with a minimum of splitting.

PROPER PROCESSING "'I{EMLOCK

O Weyerhaeuser takes this abundant Ability Wood and through scientific logging, accurate sawing, controlled kilnseasoning, precision surfacing, proper grading, careful handling and shipping, produces a wide range of 4-Square West Coast Hemlock lumber products.

These qualities make West Coast Hemlock ideal for a wide variety of uses for so many uses that it is known as the Ability Wood. As Weyerhaeuser 4-Square West Coast Hemlock bevel or bungalow siding, paneling, flooring, ceiling, boards and dimension, shelving, moulding or other products, it invariably earns the respect and admiration of the user. These West Coast Hemlock products are used where the dependable service of multi-purpose softwood species are desired.

The fact that Weyerhaeuser 4Square West Coast Hemlock gives excellent service inside and outplus the fact that abundant supplies are available -makes it one of the most desirable multi-use species to stock and to seII. Ask yourWeyerhaeuner District Representative about this abundant Ability Wood or write for descriptive literature.

"Go West Young Man"

(Continued from Page 4) one made of wood. He probably feels there is little to be lost if forest products follow the horse and buggf into oblivion. But to most of us here today that would be a deplorable and even tragic development.

It could happen but it doesn't have to happen-not if our manufacturing friends will concentrate a little more on reesarch to improve their product, eliminate needless lvaste and so reduce the cost of manufacture ; not if they cooperate a little more closely with us, who are concerned with distribution; not if some of the time and money spent in trying to promote Fir against Yellow Pine or Western Pine against Eastern Pine were spent in promotir.rg forest products against steel, concrete, glass of gypsum.

How often does the public see anything in the press extolling the virtues of lumber-its warmth and beauty, its character, its insulating value, its easy adaptability and ready convertibility? People read plenty about its infirmities but almost nothing about its virtues.

And wholesalers, who are the distributors of more than 60/o of. the lumber produced in these United States, must zrwaken to their responsibility for better public relations and a better selling job. Let's not allow our lumber industry to be called a "Tongue-Tied Giant" as it was not long ago by a Chicago .advertising man.

Ancl I sure don't need to remind you the easv pickings our salesmen have had for the last ten years are rapidly becoming just a pleasant mem'ory. No longer are we going to be able to send rnen out into the field equipped with nothing more than a price list, an order book and a smile expecting tl-rem to bring home a lr'hole side of bacon while we trv to break 90 on the golf course.

Yes, fellows, things have changed plenty since Horace Greeley's day and they have changed even since u'e last met irr Chicago just a year ago. The tempo of change in this atomic age promises to increase rather than diminish. Our best bet for meeting these changes would seem to lie in whole-hearted support of your trade association. The fact that you are heresome of you at considerable expense and at a tirne when the going is a bit rough-shows your interest. trIy plea is for l continuation of that interest, not only throughout these two

Northern Dealers Boost Lumber Merchant

At the recent annual meeting of the Lumber \[erchants Association of Northern Caliiornia. the follorving verv generous resolution concerning THE C-\LIFORNIA LLTI\IBER NIERCHANT s'as passed and rvritten into the records:

Resolution

WHEREAS, The staff of The California Lumber trIerchant has alrval-s unsparinglv aft'orded their time and their interest in the actisities of the Lumber N'[erchants -\ssociation : and

WHEREAS, The California Lumber }lerchant llagazine has alrva-r's promoted and supporterl the Association's activities and has continued to publish material of value and interest to the members of this Association: therefore be it brief sessions, but throughout the year and the years to follorv.

RIISOL\/ED, that rve. the Board of Directors are unanimous in expressing our grateful thanks and appreciation to The California Lumber Nferchant and its staff for their support, cooperation and the high standards of their publication.

As we leave this convention let's carry away not only the conviction r,l'e have profited by our attendance but the inspiration iu. do just a little bit more to keep our organization strong and healthy just as the free nations of the world must be kept strong and healthy just as the free nations of the rrorld must be kept strong and healthy to successfullv meet tl.re tense sitttations confronting them. You have a paid staff in Nerv York and a lvestern manager in Portland-all rvorking earnestlv and conscientiously for your interests. But they can't do all there is to be done. It is my job and your job to give them the inspiration, cooperation and support they need.

Perhaps the young man of Horace Greeley's dav could go 'rvest and fight it out alone but rve, u'ho live in this atomic age, must fight it out together. No longer can rre stand alone.