D00RS "Rezg", "Gengral" and ,,Trussed Cgre" D00RS

IATIg

SOFTWOOD A]ID TIARDWOOD P]YWOOD

Make Troxel Your Redwood Headquarters

"We'ye ATWAYS been interested in smoll buyers os well os lorge-rhqr is why we soy we qre tGt SPEC|AL|STS... When you need Gqiiii?nio REDwOOD-Kitn Dried or Air Dried-iusr coll TROXEI ond you will find us willing ond qble to hondle your requirements in qny quontity desired. Thor is why we soy WE ARE YOUR REDWOOD HEADQUARTERS."

job of introducing the distinguished guests, who took a bow from the platform. The chief address of the occasion was delivered by William S. Rosecrans, chairman of the California State Board of Forestry. It was both an inspiring and sobering efiort. Bill Rosecrans knows the subject of conservation from every angle and he values his reputation too highly to devote such an occasion to just saying nice things in a nice way. He did not minimize the evils of the past and he did not glamorize the hopes of the future as promised by tree farming. In paying tribute to the founder of Union Lumber Company he asserted that the first quality of that pioneer tumbcrman was zeal of the highest moral quality and if tree farming is to succeed it must be because that same type of zeal supports the movement.

The day before the dedication a grouP of newspapermen' magazine writers, radio cornmentators and photographers were taken on a tour of the two trec farms' They were guided by Emanuel Fritz as.sisted by a corps of professional foresters. They u'ere kccrrly interestcd and this previerv promises to serve both thern and the tree farm movetrlent well in the future.

Excerpts from Mr. Rosccrans' address are as follorvs:

"We stand today on this portion of Merrdocino land cnjoying the hospitality of a pioneer redrvood lumbering company. The Union Lumber Company, like all of the old time redwood operators, was founded, developed, and kept in existence, through good times and bad, by the efforts of men and rvomen of strength and courage, and who were not afraid of work. Today, we pay tribut.e to the Union Lumber Company its management and enrployees, but in a broader sense, we give rccognition to many similar pioneer organizations and to hundreds of brave and sturdy men and \\'omen, norv mostly gone to their reward.

"Saving the redrvoods has become more than a nlere slogan. It has been the name of an organization which through the past years has been successful in creating a series of redwood parks comprising today about 72,000 acres of virgin redrvoods to be seen and enjoyed not alone by this generation but by countless succeeding generations.

"It is a notable event rvhen we can take part in the dedication of a 65,000 acre tree farm. I believe that the management of Union Lumber Company has made a wise decision based both on good long-term economies and on a recognition of public interest and responsibility. Most sincerely I congratulate Mr. Otis Johnsorr and his associates in the management of Union Lumber Company. I also congratulate all of the employees of this organization. All of them and particularly those who work in the woods can play a very vital role in the success and permanency of this tree farm. Congratulations also to Fort l3ragg. It can look forward to an assured future in place of gradual decline.

"I have bccn advised by the California Redwood Association that of the last ten applications for certification as tree farms, seven were for acreages of 1,000 acres or less. One, the Stornowey Tree Farm, rvas for 27 acres. These smaller tree farms and the baby of 27 acres are important. Over 56 per cent of all comrnercial timber lands in the United States is ou'rred by over four million owners. In general thcir forest practices are far below minimum standards.

"The old timers who came here to Mendocino County and other parts of the redrvood region in the sixties, seventies, and eighties, took great risks, physical and financial. Thcy endured privations and worked prodigiously. Why?

"l'erhaps a llrief reference to otre man might ansrver for thc nrajority. In the dedication of this Tree Farm rve honor Charles Russell Johnsorr. I uever had the privilege of knorving Mr Johnson but I think I can hazard a guess as to his fundamental decision to come to Mendocino County. In all probability he could have lteen equally successful in some large city with greater comfort and less risk and less rvork.

"Why then did he take what appears to us to have been the hard way? My guess is that Charles Russell Johnson was a wise man. He knew that happiness in life does not come just with success but rvith the effort and courage that goes into the struggle. Man is made for competition and for struggle. As soon as he stops struggling, in that luoment he begins to deteriorate. Pioneer Johnson made the good fight. He was successful in developing a substantial enterprise and in knowing that it would be carried on by his own flesh and blood. I am sure that were he alive and rvith us today he would take great satisfaction in this dedication. His life rvas full and rich because he had zeal'

"So today. while conditions have so greatly changed, if u'e u'ould be successful in providing a continuity of forest production for California, \'r'e need fundamentally the same clualities as the old pioneers had to have to gain their ob- jectives. We atso must recognize that happiness and satisfaction come from conquering obstacles. We must have the zeal to seek our objectives and the courage to 6ght the good fight. And, if so, we rvill have redwoods for tomorrow."

Waltcr Decker, partner in S. A' Troxcl Lumber Co., Los Angeles, is back from two weeks' busincss and pleasurc trip to Northen California and Southern C)regon. where he called on a number of sawmills.

Ed Gallagher, manager of tlre San Francisco wareltouse and office of Associated l'11'rvood Mills, Inc', attendcd thc annual meeting of the l)ouglas l"ir I'lyrvoo<l Associatiort at Gearhart, Oregon, I\Iay 2l an<l 22.

Mark Shaw, forntcr tlepartnrent storc nrerchandise manager in Los Angelcs, has l>cen tranrctl Jrrice executivc for the Los Angelcs Office of I'ricc Stabilization. For the past three months he servcd as head of thc Of'S constttner goods branch in Northerr-r Crtlifornia.

W. W. (Bill) Jackson, sales manager, J. I{. Baxter & Co.. San Francisco, has returned from five weeks' business trip. He visited Portland, Seattle, Chicago and Minneapolis, and attended the recent American Wood-Preservers' Association annual colrvention at the Stevens Hotel, Chicago. Also at the convention rvas the company's general manager, C. A. Chadbourne.

James N. Vattimo has been added South Bay Lumber Co., Harvthorne, tributors of California redu'ood. He ping.

Ncw Dcprftmcnt Will Handle Sclcr Promotion

A separate department to handle sales promotion for the Frlrest Fiber Products Company, Forest Grove, Oregon, manufacturers of Forest Hardboard, is announced b1' I{arotcl A. Miller, president. The ncrv department with offices in Portland, Oregon, rvill lle a Part of the sales dcpartnrent which is headed by \\f. Dale Marshall, general sates manager. The general sales office will remain at the plaut in Forest (lrove, Mr. Miller stated.

The department will handle advertising, the companl' llublication, Forest Board Netvs, and all other sales promotion activitics. Hugh M. Linelveaver recently announced as sales promotion director rvill be in charge of the department.

The Portland office, located in the Pacific Building, will aid in the convenience of rvorking lvith newspapers' magazines and the general sales promotion rvork with dealers. The Portland location will also provide an additional service office for the company, Mr' Miller said.

Forest Board s a hardboard panel made of Douglas Fir through a controlled process and sold by material dealers throttghout the country.

Mike Crook of Pacific Fir Sales, Pasadena, and Jack Ivey manager of the company's Arcata, Calif' office, attended the lumber auction at Portland, I\Iay 17 and 18' to the office staff of Calif., wholesale disis handling the ship- tn f tant , Drlvllcgc on t. l. Pocl'c E cclrrc, PcramqnL Colllsnlo. lcorcd hclf woy botwcon lot Angolca ond long lecch

Fred Kopplin, Sr., manager, Martin Pl1'wood Co., Los Angeles, is on two rveeks' vacation in his old home town of Wichita, Kansas. He is accompanied by his rvife, who also claims Wichita as her home town.

Bill Tucker, salesman for Sand Door & Plywood Co., Los Angeles. has been called into service with the U. S. Navv. He is stationed in Philadelphia, handling procurement. and has the rank of Lieutenant.

Are you Shipping Rough Lumber into the Los Angeles - lotrg Beach Area?

Wc Ccn UNLOAD, 3TOR!, RlnlilUFAGfURl or DRY lll Atl s'AT'DATD CUSrOIT II'II'NO OPERA''O'VS PERFOR'IED.

Wallace Mill and Lumber Company

Cqacr tOitCRAtfs AVllrUl cnd PAIAIIOUNI aOULEVA'.O P. O. 8or 27, Ct.orvarer Slarroa PARAMOUN', CAUfONA"A

\(/HOLESALE MANUFACTURER

'For

D. D. McCALLUM, lNC.

5370 Alhombrq Avcnuc los Angeles 32, Colifornio CApitol 2-5109

Recrf OpportunitY in Colilornio ferritorY!

WclLlnown monufocluror of building rnolcriob wirh dirtrlbulion in colifornio rrquircs thc rcrviccr of top'notch mqn to hondlc lolc of producr through Dirtributorr ond lumbcr Doolon. Rcmcrkoble opporlunity with cxccltont cornings guoronfcod :alory ond lrovcl cxp.nlc. plur ovtrriding comrnir:ion. Esrqblirhed product lhol ir nctionolly odvertircd. lf you orc looking for pcimonrnl conncclion with growing, livc-wire comPsny wrile lodcy giving ogc, cducotion, cxpericncc ond prcrenl corningr. All corrcspondcncc confidcnfiol qnd wc will rcply to oll inquiricr. Wrilc lodcy to:

Box G-I932

Cqlifornia Lumbcr ltlcrchonl

Rm, 508, lO8 Wcrt 6th St., to3 Angclcr l{, Colif.

I{ORTHERI{ REDWOOD TUMBER CO.

o4rl.ool. onl. Souglor 1ir {u^bu

Brush Industrial Lumher Co.

Wholesale Distributors

Hardwoods and Softwoods

5354 Eail Slauson Avc.

Lor Angeles 22, Calil.

UNderhill O-3301

Emsco Plytyood

WHOI.ESATE DISTRIBUTORS

Fir and Pine Plywood

Fir and Hardwood Doors

KEttog 6-4793

922 l9th Avenue Ooklond 6, Gcl.

(At rhe foor of lgth Ave.l

GIIITRAI. VAI,I.ff

Box & Lunber Go.

..- Forest Products qolauat h tha a/e..fhn Rarre:, ea4atuf

Oroville

Cafifornicr

Telephones 546 and S4Z

Leslie G. Pcssmore, Sqles Mcncger

SAYE-A-SPACE

Interior Sliding Door Units

Model I l9O Low Cosr Units

-No longer an extrauaganceDOORTIASTER

Exterior SlidinE Door Units l.iterature and prices furnished on request

COOR-PENDER & IONG CO.

Wholesale to Lumber Yards 0nly Windows, Doors, plywood, Moulding

We have

1ITE COMPIE'TE WIDIDOW T'NIT

Built Up With Screen cmd Bcrlcmce In StoclcWestem Sizes ilTEY BR|IS.SAilTr MilIGT

Phones: Texcrs 0-{Bgl

Scntc Moniccr, Et(brook l-g20g

F. W. Elliott

Wholesale Forest Products

Reprcrentlng

Reeveg Taylor Lumber Co.

Eugenc, Orcaon

I Drumm Strccl, Son Fronclsco t I lf