$TUCCO IYON'T PUNCII HOI,T$ ,z $l$AtKBAIT,,,/o too to'/4it

- It's those rugged, cross'laid sisal rein' forcing fibres that make srs,ttrnerr so strong and tough ! That's why it's so easy for one man to apply it fast, without ripping ot tearing. That's why it is so satisfactory behind stucco. You don't have to be gentle with SISALI(RAFT . . wet stucco won't punch holes, damage or belly it . and you can depend on sISALKRAFT to remain intact in the wall for the life of the building. There is only one sTsALKRAFT . demand the genuine ! Stocks are available now for PromPt delivery.

The sisal fibres are embedded between two layers of asphalt that binds together the sheets of strong kraft paper. This high grade asphalt makes STsALKRAFT moisture-resistant . iust what you need behind stucco . . and it meets FHA requirements for this purpose.

Application costs are low, because one man can apply more sIsALKRAFT in less time than it takes with paper that rips easily.

Tbere are otber uses, too, lor SISALKRAFT in homebaild.ing , as sheatbing, as a- oapor'barrier-, andet flooring, under concrete slabs, lor flashing and orber uses, couPoN ToDAY r -------1 i Please smd complete information and SISALKRAFT samples. I

Earle E. Johnson, owner of the Watsonville Lumber Company, Watsonville, Calif., was born in Dalhart, Texas. His family was in the cattle business, so Earle was raised on a cattle ranch, and as a boy took part in the regular riding, roping and roundup work of the ranch.

He rvas in the U. S. Navy in \Vorld War I, ancl had a lot of experience in convoy duty, dodging and battling submarines. He got out of the Navy in l9l8 and went to work for the Foster Lumber Co., whose headquarters r,r'ere in Kansas City. He started in the Kimball, Neb., 1'ard as yard man and bookkeeper, and afterl'vards managed yards at Roggen, Colo., Wheatland, Wyo., and Torrington, Wyo. lla:le came to California in 7922. He rvorked for Sunset Lumber Co., Oakland, for a time and became manager o{ their Hayn'ard yard, which later was acquired by 'l'ilden Lumber & Mill Co. He held this position for three years, arrd in 1927 purchased the Independent Lumber Co. at Livennore. In 1932 he bought out the Arndt Lumber Co. at Pleasanton, Calif., and operated the trvo yards rrntil 1935. He sold to The Diamond Match Company. In 1936 l.re became associated with C. I. Gilbert of Eureka N{ill & Lumber Co., Oakland, for about a year, and in 1937 purchased tl.re \Vatsonville Lumber Cornpany.

Earle rvas married in Dalhart, Texas, to Miss Minnie May Hearn, in i919. His rvife has been active in the busirress rvith him since 1921, and his son, Earle Johnson, Jr., is norr' associated u''ith him.

Mr. Johnson has aln,ays been a great believer in the value of retail lumber association rvork for the retail lumbcr rlealer. He has been a director of the Lumber Merchzrnts Association of Northern California for tl-re past five years, and a member of the Association's executive committee for tr,r'o years.

He is a past president of Oakland's Hoo-Hoo Club No. 39, past president of Livermore l-ions Club, and Watsonville Kin.anis Club. He is a member of ,the Islam Temple of the Shrine, San Francisco, and is norv vice president of the 1'ajaro Valley Shrine Club. He has alrvays been cleeply interested in the Crippled Children's Program of the Shrine. Earle is still a director of the Livermore Rodeo Associatior.r. When he lived there l.re took a most active part in the staging of the big annual rodeo.

L-r hanclling the presiclency of these several service clubs ancl in his u,ork for the lumbermen's association he has shown himself to possess unusual ability, particularly in acting as master of ceremonies, and in pubic speaking. He is popular rvith his fellolv lumbermen, has made a srlccess of his business, and has found tirne along to be of assistance to others. The California Nlcrchant hails Earle Johnson as an outstancling of thc retail lrrrnlter intlustrv.

Fisl< & Ilason, Inc., 855 Itl Centro Street, South Pasadena, recentlv took on the Paltco line of roofing materials. This giles therr-r a conrplctc linc, inclucling n-oo<l shingles :Lncl shakcs, composition an<1 :Lsbestos roohng.

This firm has resumed operations of its Long11.fe shingle rnill at Klrlama, \\':rshington, u,hich llrorluces a green Ccrtigrarlc Caliiornia I'ack shingle. Thc companv's aifairs in the Northri'cst are nnrlcr the supcrvision of Sicl \Valker.

Fisk & \I:rson havc lrccr-r servirrg the rctail lumbcr tracle l'ith shinglcs ancl shakcs {or thc past quurter oi u ccntnrl'.

l Iugh \\'. Xluson is prcsiclcnt an<l gcneral rlltnager. A. J (-\l) I{rrrtcrr is oflice nllrnag'er.

_[inr Squier is the salesman u.ho c:rl1s or.r thc retail lumlrcr yards. Irrr.rest Sunclerland cal1s or.r the roofir.rg traclc.

I-irs Arrgeles telepl.rone is I'Yramicl l-1197. l'asaden:r teleDhrrlrc is SYcrtmore 9-2671.

l'acific N{utua1 Door Co., Taconrir, \\'rash., iinrlounces rcorganization and appointruent of a ncrv heacl<luarters manager. Hollis J. Nunneley, u,ho combines 15 r'ears plyu.oocl sales executive experience u.ith a like period in lumber ancl alliecl rnaterials marketing, is the nerv Pamudo member rvith the dual titlc of \\'cstern sales lnanager ancl director of u'est coast purchases. He is at Tacon.ra, \\'ash., home ofllce of the company, onc of the piorreer r.rational clistributors of doors, sash ancl plyu'ood.

Pamuclo nou' has u,arehouses at Cl.ricago. Kansas City, St. I'aul, llaltimorc, N{cI.. ancl G:trn'ood. N. J., ancl il new n'urehousc is being constrnctcrl at Elizabcth, N. J., to bettcr serve n-rctropoiitan Nel' York.

"Dtrke" Iiuphrat, cif San Francisco, has returned home after a u.eek's visit u'ith "Grls" Hoor.er in Los Angeles. In acl<lition to lreing :r lumber u'holesaler of national importance, llr. liuphrat is iL race horse l.randicapper of n<i mean abilitl'. ()r-r one of his visits to the track at Santlr Anita N{r. Euphrat reports he l'on the first seven races and if he hadn't run out of nroney n'oulcl undoultte<lly l-rar.c n'on the eighth, also. N{r. Hoover ancl a certain other partv l<r.rou'n as "I-ucky" Iiaston, of lircsno, actecl as NIr. Iiuphrat's escorts ancl bodl.guards at the races.