BnoNze Pacific Uire Products Go.

"DURO"

With the exception of the six Modular lfomes in the foreground, which are not available nationally, the designs are from the Weyerhaeuser 4-Square Home Service. The exhibit consists of nine boxes containing from six to eight models each. An ordinary table or desk can be used for the front of the booth, with the dealer's sign across the top of the exhibit space.

Interest was added by the fact that the approximate monthly payment required to liquidate the mortgage was shown underneath each design. A reference table in the booth showed the maximum mortgage which could be paid otr in N years on this basis. The difference between that amount and the estimated cost of the house was the down payment required to make the purchase. This down payment became, in reality, the actual cost of the house to the purchaser, since the balance was paid off in monthly installments which were the equivalent of rent. The cubic footage of the various designs was used in estimating the price.

The 4-Square Home Service now includes more than 100 small houses designed by the nation's leading architects. All are engineered by Weyerhaeuser to make maximum use of standard lumber items as they come from the dealer's stock.

Each month a new home is added to the Service and the lumber dealer is featured nationally as the local source of supply for authentic home information. Recently more than 2,000 inquiries concerning 4-Square homes were received in a single day. Included each month are tie-in promotional material and scale models to enable dealers to feature the newest \Veyerhaeuser design and the complete 4-Square Home Service in their local newspapers, show rvindows and displav rooms.

Trcrining Needed Brickmasons

More than 4800 contractors and nearly 450 local unions are participating in the nationwide program for training apprentice brickmasons, Roy A. Shipley, president of the Structural Clay Products Institute, announces.

"The number of apprentices is just short of 11,000 and is 45 per cent greater than a year ago," Mr. Shipley said.