Palco \(/ool Now lnstalled bv Blower

With over 2O applicators already established in principal markets throughout California, application of Palco Wool by modern blowing machines is rapidly increasing in favor among lumber dealers and home builders, according to Edric E. Brown, Manager, Palco Wool Division of The Pacific Lumber Company.

Made from the durable Redwood bark, Palco 'Wool's insulating properties have long been recognized as outstanding. In addition, it has always been easy to install in ceilings and walls by hand. Now the Palco.Wool blowirg machine brings another advantage, automatic fluffing and conveyance from outside the building to the point of application. The material is fluffed and blown in one operation and economically placed without muss or inconvenience to occupants.

Compact in every respect and light in weight, the complete machine is easily carried and operated by two men. It is reported that the high speed engine will blow the fluffed material through the Flexible Hose to a distance of 100 feet. Experiments show that the finished product is flufied more thoroughly than by any previous hand or mechanical method. With the new blower, applicators have found that they can cover at least 75O square feet of ceiling surface, 4 inches thick, in an hour.

According to Mr' Brown, the applicators buy the Palco Wool from the local lumber yard and quote a completed, installed job, making it easy for the home owner to make a decision. In other words, this is another development in "packaged selling" in the building materials field' According to reports from applicators, several different methods are being used in developing leads and following through to close the sale. In addition to inquiries referred to the applicator as a result of The Pacific Lumber Company's consumer advertising and their own local advertising, some applicators find it practicable to conduct actual door to door canvassing.