bMaple Bros., lnc.

tabloids, $12.50 for tion truly the point dollar.

making the total cost to them not more than the package. The objective of keeping the promolow-cost for each lumber dealer was realized to where it amounted to only about 10 cents on the

The basic "Dad's Fix-It Times" tabloid was designed to create the desire of "House llusbands" to Dlease t'House Wirg." by taking on various types of improvement projects. Sub-heads reminded the reader that there would be-"A-Dollar Profit for Every Nail You Drive." The "Times" drove !r_o-me t!9 point that "Your llouse Is Worth Many $$ More When You Sell-If You Plan a Few Enjoyable-Improvement Projects."

__A list of.22 specrfrc "Happier llouse" projects was given. Help in locating studs in walls was given, tips for eliminating noise ivere featured, furniture refinishing discussed, and "Dad's Fix-It-Times" also "sold" fencing materials by illustrating newly available types of materials.

PONDEROSA PINE

Virtually every type of home improvement and modemization was discussed. Each editorial feature was related directly or indirectly to the merchandise advertised in the "Times." Effective use of the "Times" and corollary display material automatically insured a completelv stocked. iritegrated store and yard "dressed-up" foi timeiy exploitation of tl-re profitable spring-summer season.

NHLA Rules Committee to Meet

Chicago, Ill.-The Executive committee of the National Hardwood Lumber Assn. has authorized President Bernard Bock to call the members of the Inspection Rules committee to assemble here, June 13, for a meeting to hear recommendations for rules changes or for new rules received by the secretary's office prior to action and final consideration by the members at the October convention.

(Tell them Aou

Tl- Cttlf"*t" Lumber Merchant)

SUGAR PINE