PACIFIC HARDWOOD SATBS CO.

framework of Hoo-Hoo there is a good opportunity for this understanding to be developed. Certainly, it is the ONE organization that brings all the factors in the industry together.

We are all faced with a rapidly changing picture and find it almost impossible to keep up. It is a real challenge and it is our business to ioin our ranks in this industrv. gain a better perspective oi what is taking place and make some definite plans for assuring our industry's place in the scheme of things to come.

A recent sales clinic sponsored by the Seattle Sales Executive Club featured Herb True and Bill Cove. A packed house listened to these two experts in the sales fiCld tell it that if we were wise we would begin NOW to prepare for the explosive sixties. That a brand new concept-in selling must be developed to keep up with the economy. In our industry, it will require team effort, not each segment going its own way without a recognition of others involved. We shall face an added population of three million and tremendous advances in technology.

"Today's man is a kind of technological Adam, standing on the threshold of a new world of millions of discoveries-. It is the last generation on earth that will be able to look bac_k along the slow curve with the wisdom of experience, and yet look ahead to a new world on the upcurve. Each year from now on will see more technologicai change than formerly took place in a generation ! Technology which has moved at a slow crawl since the beginning of man has suddenly stood up and plunged into a fist spr:int."

Each of us in Hoo-Hoo has a vital concern in lumber as a part of the over-all construction industry that stands on the threshold of a whole new world. Eaih factor of our industrymanufacturer, jobber, retaileris represented within the framework of Hoo-Hoo as well as - those in forestry and educators in this field. We all have a stake in the future of wood proiucts in this new era and it is high time that we realistically work together for what is good for all of us.

^ At. our feb_r_uqry convention in Portland, Bob Gallagher, Snark of the lJniverse, told of the New Look now wor*n by Hoo-lIoo. He said that there is a growing realization of the tre_mendous p-otential of this organiza{ion that represents all factors of our lumber industry and that we are no longer just content to get together to see who could drink the most liquor, stay up the longest and tell the dirtiest stories; that, while it will always be great to get together for some light-hearted fun, it is essential that we use our force effectively in some purposeful endeavor. And this, he stated, is taking place all over the country.

It now appears that a sleeping giant is waking up and that those with a stake in lumber's future are joining forces in bringing the story of lumber's practical and esthetic value tq the public. In Hoo-Hoo we have the only organization that ties everyone together from the forest to the ulti- mate consumer. There is a real potential here and the efforts expended can and will bring a sense of real pride in belonging to such a group.

For further information :

Harrv O. Mitchell. secretarv.

Seattie Hoo-Hoo Club No. 34, 3253 Commodore \Mav. Seattle 99. Wash.

Telephone : ATwater 2-SSS+

Oregon-Pocific Lumber Co. Opens First Golifornio Office in L.A.

A Los Angeles office-the firm's first in California-has been opened by OregonPacific Lumber Co., nationwide shippers, wholesale distributors and manufacturers, according to Jack Saltzman, president. The Los Angeles office is headed by Ralph Cardwell (right), who will hang his hat at 7668 Telegraph Road.

WHOLESALE ONIY

No newcomer to the California lumber scene, Cardwell previously represented the Wood Preserving Division of Koppers Company and before that was with Dant & Russell in Los Angeles. He is a graduate of University of California, where he won his degree in business administration, specializing in marketing. Cardwell will also reDresent Oregon-Pacific Plywood Corp., an affiliate of Oregon-Pacific Lumber. The two firms are headquartered in their own building in Portland, with branch offices in Denver and British Columbia, as well as Los Angeles, and sales representatives across the country.

Fast-rising Oregon-Pacific, founded in 1949, prides itself on its "controlled production" from more than-200 selected mills in the Pacific Northwest. But the firm is equally proud of its ability to fill unusual orders at any time.

A recent example of this was the shipment of 24 sticks of select structural Dorrglas fir 100 feet long to the Lehigh \ralley Railroad at Jersey City, N. J. Load- ing of the tremendous timbers-on two 65-foot flat cars-attracted national press coverage.

Oregon - Pacific Plywood follows the same policy as the lumber conrpany. It maintains a large distributing warehouse at Portland that also serves as a concentration point for difficult items. It also prides itself on its ability to supply any type of plywood and recently established ar.r Importing division and rrow distributes imported as well as domestic plywoods throughout the U.S.

Opening a California office has long been an Oregon-Pacific objective, but it was not rrntil freight rate adiustments made Pacific Northwest lumber and plywood more competitive in the Southland that this was regarded as f easible, Mr. Saltzmarr explains.

"IrA-e hope our association with the California market will be a long and useful one to all concerned," he ad<is.

Redwood Empire Hoo-Hoo Club Forest loke Weekend June 19-21

Telephone DAvenport 6-6273

Monufoclurers

Bob Schenck and Bert Wheeler, president and vice-president of Redwood Empire Hoo-Hoo Club 65. have set Tune 19-21 as the dates forihe club's annual Forest Lake \Veekend. The event, a family affair, has grown in popularity to tl-re point that it is now the high spot of the club year. Activities include go1f, fishing, swimming, boating and riding, and a big evening program for both Friday and Saturdav

Los Angeles Hoo-Hoo Nominqte Horold Cole for | 959-60 Snqrk

Don Braley, president of Los Angeles Hoo-Hoo Club 2, callecl a meeting of tlie Nominating committee, May 13, to nominat-e the officeis for the 1959-1960 club year. Harold Cole, Bohnhoff Lumber Co., Inc., Los Angeles, was selected to head the executive slate as Snark and president of the club. To assist him during the coming year, John Osgood was nominated lst vice president, Freeman Campbell 2nd vice-president, Chuck I-ember 3rd vice-president, and Ken Schmidtke 4th vice-presillent. Bill Smith, general manager of Smith-Robbins Lumber Company, was chosen for the important post of secretary-treasurer.

"We shall hold our election of officers on the evening of July 10 at Lakewood Country Club, following a day of golf, fun and frolic," said Prexy Braley. He also urged all menrbers in good standing to attend this meeting and express their views at the polls.

Tickets for the big dinner dance at Candlewood Country Club, Whittier, June 11, are going fast and reservations must be sent to Tom Burden at Angelus Hardwood Company imtnediately, Braley declared. This is one event you won't want to miss, so get on the ball right now. Your club is just what you make it.

Hqllinqn Mockin Opens New Offices in Medford

Hallinan Mackin Lumber Co., Inc., opened a new branch office at Medford, Oregon, last month. The new office, located at 843 East Main St., will be under the management of Galen Sanner, a well-known eastern Oregon lumberman who has had rnany years of production and sales experience in the area. Sanner, a native of Oregon, began his lumber career with Dant & Russell at Redmond, Oregon, and was for many years operations manager of the Elgin and Heppner plants of Hegoner Lumber Comoanv.

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'o Over 50 yeors experience in fhe exporl-im' port field o Prime importers serving the wholesole lumber trode exclusively

Coll the Atkins, Kroll represenlolive neoresl you for de' pendoble ond occurqle informolion ond quotolions on oll imported wood producls:

The California Lumber Merchant

Los Angeles 14, California

Attached you will find a copy of a clipping from The Porterville Evenirrg Recorder of May 5, 1959.

(copv)