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Pocific Fir SolesMoves to New Heodquorlers in Sqn Msrino

Pacific Fir Sales, California wholesale lumber corporation, has moved its general administrative and sales offices to the new building acquired by the firm at 2491 Mission Street, San Marino, and the staff is enjoying the modern decor of this strictlv up-to-date accommodation. M. W. Crook, partner in th-e fiim, says the larger quarters were secured for greater efficiency in the concern's effort to render a better service to retail dealers.

The offices in the new building are completely soundproof and air-conditioned. Soft, hi-fi music is "piped" in and the sales-office walls are surfaced in new Curtis-Wright

"Curon," with beautiful hardwood wainscoting. The executive suite is finished in domestic hardwood paneling and every modern comfort and convenience is incorporated to rnaintain good working conditions for the stafi. To cut down coffee-break time, the staff sports a modern kitchen that will turn out anything from soup, coffee or "whathave-you" for lunch today.

Pacific Fir Sales is a volume lumber distributor offering direct shipments of all Pacific Coast species to retail dealers via cargo, rail and truck-and-trailer. Procurement offices are maintained in Arcata, Ukiah and Montague, California. Open teletype lines to and from the Oakland and San Marino sales offices are on an l8-hour daily scheduleaffording fast, direct communication to immediate sources of supply exclusively for lumberyard dealers throughout the west.

Key employes headquartered in the new company-owned administrative offices assisting Mike Crook include Evelyn Howell, a partner in the firm and general office manager, and Joan Murray, Lee Scott and Janet Howell, assistants billing.

The highly efficient sales staff are all well known in Southern California lumber circles. Ted Privett has worked at all levels of procurement and sales, Dennis Gilchrist has been identified with wholesale lumber distribution since the close of World War II and is well known in Washing-

More Thon 5O Yeqrs' Experience

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ton, Oregon and Northern California as well as Southern California, and Bud Burger needs no introduction at all as he has been servicing retail lumber dealers all of his adult life.

"We have a group of experienced lumber people to service the dealer and, with the larger, modern facilities, we are now geared for greater efficiency and better service if that be possible," said Mr. Crook.