PHILIPS BROS. LUiABER COA'TPANY

With Offices in Long the Oceqn Center Building, Beoch, Gqlifornio

EFFICIENT WHOLESAIE DISTR.IBUTION OF WEST COAST TUMBER

Vio GARGO - RAlt - TR.UCK & TRAITER

Representing Relioble Mills . . Mqnufqcluring Quoliry Produclg . .

DOUGTAS FIR PINE WHITE FIR

R.EDWOOD CEDAR, - HEMTOCK SPR,UCE

Serving Southern Golifornio, Arizonq, Nevqdo, New lUlexico qnd Texqs

RETAIL tU'VTBER DEAtER,S

Direct ShipmentsMixed or Srroight

HEmlock 5-8948

TWX: L.B. 5139 lloWestOceqnBoulevqrd

Long Beoch 2, Golifornic

Union Lumber Compony Stoges Redwood Seminor for I l -Store Areq

Launching the first of a series of regional Redwood seminars, top officials of Union Lumber Company, Fort Bragg, California, headed by President Russell Johnson, were hosts at Hot Springs, Ark., May 3-4, to thirty Noyo Redwood sales representatives covering the Southwest.

The purpose of the meeting, according to Sherman A. Bishop, vice-president in charge of sales, was to bring about closer relationship and a better understanding of mutual problems through exchange of ideas between mill operations and sales executives and the commission men and wholesalers serving the retail dealers. "\Me couldn't very well bring our representatives to the mill so we took the mill to them," Bishop explained.

The two-day program included displays and demonstrations covering Redwood grades and related uses, with par- ticular emphasis on uppers featuring the new Noyo treated siding, as well as untreated; also paneling and finish.

Films illustrating the Union Lumber Company woods and production operations, slides depicting California Redwood Association advertising activities, and the new Redwood industry film, "The Forever Living Forests," were all shown.

Many helpful suggestions were advanced by the sales representatives to help make the handling of Redwood easier and more profitable for retail dealers. Latest products and techniques were explained and problems were ironed out in the question-and- answer sessions.

Other Company officials who took part in the discussions u'ith the field men included John H. Gray, vice-president in charge of operations; F. W. Niesen, superintendent of manufacturing; Dr. N. V. Poletika, director of research, and the company's two eastern sales managers, J. E. Watt and J. L. Jones.