Representing in Southern Coliforniq

these 3 excellent WCLA Mills to serve the variable requirements of Southern California Retail Lumber Dealers

FIR And REDWOOD

Buy your grodes ond tollys with confidence

Woler Shipments from SWEET TIAABER PRODUCIS Bondon, Oregon

Oiher Northern Coliforniq Mills

Rqilrood Mqteriol ond Studs

Telephones:

RYqn l -6361

Hfllcrest 6-3347 of ir.rterior remodeling being of those putting clolvn neu'

Pictured here are ,fim Nelson, l'[rs. E,nright and Brr<l Nelson in departmerrt r.rumber three of this successful retail operation.

During tl-re tirne the California Lunrber trIerchant reporter was covering this grand opening, XIrs. James J. Enright, manager of the neu' Gift Center, servecl nrclre than 15 custonters in the latest adclitiotr to tl-re Nelson enterprise.

The neu'est addition to the retail yard, as reportecl in The X'f ERCHANT early this Spring rvhen tl're remodelirrg work started, separates the operation into three businesses: the lumber anrl building rnaterials, tl.re hardware, and rrow the gift center. All three are housed in continuous series in the retail store.

Western Pine Region Tops l3OO-Mcrrk in Tree Fqrms

The tree farm program in tl.re 12-state \\i'estern Pine re- gion has just passerl the 1.300-mark in numbers and the 6,500,000-acre mark in total area, it is reported by E. L. Kolbe, chief forester of the Western Pine Association. Durirrg April, 37 tree farms were certified, trvo others rvere increased in acreage an<1 tu,'o lvere canceled, n-raking the regional total norl' 1.314, comprising 6,605,580 acres,-Forester Kolbe reported. Twenty-nine of the newly certified tree farms are in eastern rrArashington, eight in Cali{ornia.

California's lead in Western Pine tree farm acreage increased, with 1,956,157 acres nou' certified in 205 tree firms.

Most of the lumber cornpanies that own timberlands have gone in for tree farming. Nearly tl.rree-fourths of all forest lancl in the region is government-controlled ancl therefore not eligible for tree farm certihcation.

Sqcrqmento Hoo-Hoo-Ette Club 5

Orgonized Wirh 25 on Mcry 23

Ida Cunner, president, and Anne NIurray, principal founder of the Hoo-Hoo-Ette clubs in the lumber industry, represented the first club, Los Angeles Hoo-Hoo-Ette Club No. 1, in Sacramento, Calif., NI'ay23, for tl-re lafinching of Hoo-Hoo-E,tte Club 5 there. The latest club gets going with 25 charter members, who were Concaterrated tl-rat evenirrg at the organizatiou ceremonies. Following the rneeting, President Ida and Nliss Murray planr-recl to be in San Francisco for a meeting with members of its club.

The list of Floo-Hoo-Ette clubs in the cotlntry now cottsists of Los Angeles Club 1, Portland Cltb 2, San Diego Club 3, San Francisco Club'l and the new Sacramento Club 5-a11 on the west coast. Tl-re lttmberu'ometr are doing fine work and living up to tl-re higl-rest ethics of tl.re Interrtational Concaterrated Order of FIoo-Hoo.

ttSurvivql-type" lfem Survey Conducted by BDSA

The Forest Products division of the Busir-ress and Defense Services Administration, U.S. Department of Commerce, is moving to implement the getreral "survival-type" item survey recently initiated by BDSA by calling on members of the forest products ir"rdustry for figures on current production, rnaximuur potential production, and inventories at rnill site for a r.rnmber of items.

Questionrraires distributed by the Brrreau of the Census will cover particle boarcl, hardboard, readycut d',vellings, du'ellings utilizing the panel system of construction developed by the Lumber Ilealers llesearch Council, mill work, ancl sheathing paper. The producers of certain other items such as lumber, plywood, and utility poles probably will not be surveyed at this time since available statistics rnay be sufficient.

The BDSA study covers a long list of products that vast numbers of suffering and homeless would need for existence in event of a nuclear attack on this country, and is a major part of the Office of Defense Mobilization study embracing the fields of medicine and health, body protection, food, housing, sanitation, and power and fuels.

The studv bv the BDSA rvill tie in 'ivitl-r collateral reviews by -the Federal Civil Defense Admirlistration ancl tl.re Department of I)efense, covering, respectively, the over-all requirements for tl-re civilian economy and the military under attack conditions.

Tl-rese requirements will be matched agairrst inventories (including wholesale ancl retail itrventories r'vhich will be developecl through other surveys) and orocluction data to enable a determination of the ability of the Nation to meet its needs for such items.

Thereafter, measures will be considered to remedy the potential post-attack short-supply situations, accorcling to H. B. NfcCoy, BDSA Administrator.

R.edwood Region Tree Fqrms Grow

Eleven new Redwood Region Tree Farms totaling 35,260 acres have been certifred by the California Redwood Association's Tree Farm committee, accorcling to Committee Chairman R. R. Chaffee, Willits, Calif. The new additions, largely rrrrcler industrial ownerships, itrcrease the Redwood Region Tree Farm program to include 72 tree farms totaling 407,836 acres, Cl-raffee said. This represents an acreage inirease of l9/. in the past 12 months. During the period, 29 new tree farms were added to the Redwood Region program.

Amorrg the industrial properties certified is a 2,218-acre addition to the 68,354-acre Nlasonite Tree Farm in Mendocino county.

what goes UNDERNEATH

NEu' UNDERLAYMENT HAS FINISHED.FLOOR SMOOTHNES.S

Pope & Talbot announces a new particleboard engitteered to meet the requirements of floor cover-, ing manufacturers. This underlayment material, drum-sanded to precision tolerances, has finishedfloor smoothness. No more contractor -call-backs. New Pope & Talbot particleboard cannof telegraph: there's no wild grain pattem; nothing to distur_,b the perfect smoothness of the finished floor.

Panels remain flat and true. They're easy to handle, easy to work, with no voids or defects to patch. Tile and linoleum bond securely. And Pope & Talbot particleboard often cqsfs less than any other kind of underlayment. Ready for immediate shipment.

tOS ANGETES'DISTRIBUTORS: PENBERTHY tUllBER CO. 5800 S. Boyle Avenue, Los Angeles 58, Colif.

A Much-Wonted Mon

The following want ad would bring a lot of replies:

"Wanted: A man for hard work and rapid promotion.

"A man who can find things to be done without the help of a manager and three assistants.

"A man who gets to work on time in the morning, and does not imperil the limbs of others in an effort to be first off the job at night.

"A man who is neat in appearance.

"A man who listens carefully when he asks only enough intelligent questions to ing-out of instructions.

"A man who moves quickly, and makes possible in doing it.

'I- qn3l Timely"

Congratrrlations attrl best n-islits for tlrc excellc'trt prrblication votl are issrting. It i-s itrtt:rcstirrg, crltrc:rtion:il and tinrelr'. 'l-hc t'ttclose<l strbscriptiott check is u'ell spent.

C.1r:rrlcs.\. l)eirce .l I .i1) Iriarbara Court B llollr-n'oorl 28, Ca1if.

is spoken to, and insure the carry- as little noise as

"A man who looks you straight in the eye, and tells the truth every time.

"A man who does not pity himself for having to work."

Such a man can apply anywhere. In the midst of unemployment, the entire business world is eternally searching for such men as this.

Code of Ethics for HIC Promotion

\cu'\-r.rrk -\ C.tirle of l'-thics prohibitirrq rrri:r'('l )r'('scrrt:ttiorr irr a<lvcrtising arrcl selling n'as arloptcrl ltv thc Ilotttt' Inrlrrovt'nrent Cr-,utrcil. The code. :rpplic:tble to lrotlr ttlrtiott:tl :rrrrl loc:rl-levrl ttretttbers, rvill be ctrforccrl b-r' loc:Ll I I I (' ch:rpters u here thev are org:ttrize rl. :rntl l>r- thc N:Ltiorral lro:rrrl of clirectors in all other :trt'rrs. Ittf ractiotts oi the cr.trlt' Ir';rrr)'rnetuber u-ill resrrlt in sttslrt'ttsiott oi lris IIlC rtrerrr bcrslr iu.

"llritneovvners c\"tr]'\\'hcrc ltar t' becrr frightcttccl :tu'at. f ronr sperrclirrg for ltotne irttprr)\'('lllcrr ts bt'c:trtst' oi tlrc ttttscruPrrlous :Lcts r.,f a fcu' cotnPlt ttit':," rLrt IIILi spokesrnarr sairl. "Nou', nr()re thzttt rvt'r. tht'_r'rtct'<l to bc tttcottriigerl to invest in tltcir lrorrr('.. ( )rrr lrrogr:un. str('ssiltg that liontr improverrient is tlrc tttost stttsil)lc illvt:stlltetlt ill this tirnc of recessiorr, is strt'ngtlrcnt'<l lt1' this :tsstlr:Lttce tl'rat ltrtrch:Lses irorr I l lC rrrcrrrlrt'rs t ill rtot bt ree'rettecl."

'1-lrr corlc n'ill lrt's('llt t():tll tttetttbcrs for displzr.\ l)trrl)()ses. 'l-lrt'st' rtrc tlte stipttlations it irtcludes: l. ()rrl,r- tlro:t' lrottrt' intl,r,)\'crrrerlt l,rojects tvhiclr rLrt' stnrctrrrlrllr'lttt<1 t'ct,ttorrricallv srtttttrl shall be f()ster('(l ltll(l t't t t- r I tt r:r gt'<l

2. .\ll rLrllt'rtisirrg. st:Ite rlrerlts -s[r:rll be zrccuratc :ttt<l irt t' of tlrt, c:L1r:rcit,r' to nrislt'acl or cleceir-e tht' cotrstttttt't.

.1. -\ct'ur:rcv slrall l>e re<lttirecl of:rll s:tlt'strrt'tt itr tlrt'ir rlcscriptiorrs,if 1,r,,,ltrct.. anci services.

+. .\ll c()lltructs ttttPlor-ec1 shall bc rttt:rtttlrigrtou::trl(l i:tir to :Lll lrartirs cottcerttecl.

5. .\ll c()ntractual t.,bligatiorr. slrlrll bt' lrrotrrtl>lr Itrlllllctl. (r.,\ll n'orlt sh:rll be pt'rforrtrt'<l irr lL ttlitllllcr corrrlrlrtiblt' u'ith rt'cognize(l stali(liLrrls t,f ptrbiic lrt';rltlt:tttrl saIt't,r :rttrl alrlrliclrblc lau-s.

(7'eII Ihent, ll{rLt ,\(ItL' it irr 'l'ltr: ()rtlif ornia I'utnltcr Ilerchunti

Aprif HouSing StOrls-9sr(XrO

all decline was entirely in private-housing,_^the 288,7N

The preliminary-estimate of 95,000 new nonfarm dwelling private.dwelling units started thus far in 1958 we-re.only units siarted in'April is 1,300 units more than April i 2/o undet last year's final figure for January through April. year ago, and 16,000 units above the March figure, but tne The 4-month total of putlicly ownejl^h^ousing starts wa-s tOO,gOd'units started the first four months of thii year is ?t_ nj-y""t trlSfr of 78,200 units in i95_8r_cgmgared with 3,800 units less than the same four months last y6ar, re- 1-6,800_reported.in the same months ol 1957.In_both years' ports the National Retail Lumber Dealers Assoc-iation. th. relati-vely high public total had a substantial amount of - Private housing accounted for nearly all of the gain from housing begun for the armed forces, under the Capehart March, rising about 2O/o to 90,700 units in April, which program. almost equaled the final estimate of 91,400 units begun in April 1952. Housing begun under FHA and VA programs was responsible for almost half this year's rise in private starts between March and April, in comparison with a fourth last year.

flll,nsonile's Shoemqker Elecled

At the end of the lirst four months of 1958. the total of 306,900 houses and apartments put under construction conr-

Paul B. Shoemaker, vice-president, tion, Chicag'o, was elected a director Foundation, Inc. He is also a director provement Council and is treasurer Association.

Masonite Corpora- of Brand Names of the Home Imof the Hardboard pared with 310,700 in the like 1957 period. Though the over-