brighter ilIE kstel Blends I o

in ... ?Y?ilable only CELOTEX-EL REY Shingles

More builders, architects, and dealers every day are finding it out first-hand! Buying smdies are constantly proving it troe: The Southwest wants lighter blend; in roofing!

And Celotex, first to meet this big demand with original lighter blends ' presents now the most unusual and beautiful, most wanted lighter pastel blends in roofing history: Celotex-El Rey Shingles!

Popular pastels like Silver Blue Blend illustrated here. hues created and per' fected by Celotex, bring to ProsPects' homes unique smartoess, remarkable charm and beauty. The true pastel granules used in these new shingles permit a subtle blending of vividly-colored areas with alternating lighter sections. The overall efiect is that of a lighter, brighter, far more attractive roof

This is a difference ProsPects can readily ree. But behind Celotex-El Rey Shingles are many value benefits, too: rugged durability, extra weather-protection, added years of trouble-free service b*ilt ioby the exclusive Tiiple-Sealed Process.

The demand for these preferred lighter pastel blends is mounting. Prepare to meet it with the brand that provides t€xtures, colors, sryles for every taste and decorative scheme, with true economy. Contact your Celotex representative for details on new Celotex-El Rey Asphalt Shingles. Or write The Celotex C.orporation, 306 Architeca' Building, 816 '!q Fifth St., Los Angeles 13, California.