Davidson Plywood & Veneer Co. Announces New Plywood Product

Announcement is made that Etch-Wood, the new three dimensional panel, manufactured from Douglas fir plywood in Los Angeles, and distributed nationally,by Davidson Plywood & Veneer Co., 2435 Enterpriss Street, Los Angeles 21, is now getting into production.

In this new paneling the softwood is removed by a new process, leaving the panel with a greater surface hardness than most known hardwoods. The selling price will be less than any fancy hardwood panel.

Some of the comments made by designers, architects, and manufacturers all over the country, who have seen or used the new panel, are as follows:

"Etch-\Vood has a polished suface free from splinters and sharp edges. ft can be waxed to a high gloss.

"Etch-Wood offers an opportunity for designers and finishers to see their dreams come true in three dimensional shading and color schemes.

"Because of its rounded contours it is easily cleaned, and will not pick up lint from the dust cloth.

"This panel opens the door to a new beauty, and its sensational designs offer many possibilities in paneling, furniture, display backgrounds, sholv cases. ofifice interiors, dens, etc.

"Etch-Wood ofiers more exclusive features in design, durability, versatility, and Nature's own beauty."

Estcrblishes Window and Door Frqme Unit

M. O. Parrick of Western Mill & Moulding Co., 11615 Parmelee Avenue, Los Angeles 2, announces the establishment of a wholesale rvindow and door frame unit in connection with the moulding department. They are making stock window and door frames, and specials to order.

R. R. (Bob) Sullivan will be the salesman calling on the trade.