There Are Plenty of Orders and Plenty of Monev To P.y For Them

By Frank E. Cox, Sales Monager Built-ln Fixture Company, Berkeley, Calif.

The statement is often made that there is no business today. Another remark that one hears many times is that there is no money to pay for business if it is obtained. There is no question but what both of these statements are erroneous.

California has been favored in this period of economic stress and is going through 1932 as the principal white spot of the Nation. This is true in building activities the same as in many other lines of activities. Let us compare the permits for March.

California ranks second (next to New York) in the volume of permits in the Nation for the first part of the year.

According to the recent survey by the Hoover Residential I-oan Committee, there is a potential need for 3,000,000 new single family dwellings. This business would amount to 12,000,000,000 of dollars if this demand could be satisfied. In the old home field there are even greater possibilities for business than in the new home field. The following figures are presented for your study.

new homes built or modernized in l93l in the United States. Other mail order houses did as well.

It is often said that the people have no money with which to pay for such work. This statement is hardly the truth. In savings accounts in the banks alone of the United States there are approximately 28 billions of dollars on deposit. It is estimated that there is another 2 billions in hoarding, making a total of 30 billions under the control of the American public. The above figures do not include the money that is on deposit in building and loan associations which totals $22,000,000,000. The above figures do not inctude investments in finance companiis, government, utilities or street bonds.

In 1931 42,W people paid income taxes on incomes of over $1,000,000.00. In 1932 there were only 12,000. This indicates that a ,comparatively small percentage of the above resources and reserves is in the hands of the extremely wealthy class. Obviously the seven or eight million unemployed men and women do not have these funds under their control. To a large extent the logical conclusion is therefore drawn that these millions o{ dollars are under the control of people with incomes of from $2,000.00 to $10,000.00 per year. Intelligent application of effort, therefore, would be to direct our energies toward this class of people.

The above suggestions as to where it would be well to direct our attention are given for consideration. The figures showing potential business should encourage you in the belief that there is plenty of it available. The statistics concerning resources of these potential customers are given to overcome the statement that is so often made that there is no money available with which to purchase.

There is business available. And there is money to pay for it. Imagination, ideas, aggressiveness, courage, and intelligent hard work will obtain it.

Harland Wentworth Now Located In Los Angeles

Harland Wentworth, formerly with the Sterling'Lumber Companl , at Morgan Hill, Calif., is now connected with the Aztec Paint Products Co., of Los Angeles. Mr. Wentworth is making his headquarters at Los Angeles and calling on the Southern California retail lumber trade.

Builds New Office Building

It can be seen from the above figures that there is plenty of business available. The energetic mail order house is tapping these markets consistently. For example, last year Sears Roebuck supplied the materials for 1 per cent of the

J. M. Derr Lumber Co., Elk Grove, is constructing a new office building. They will have a display room for their hardware and paint stock

.

San Francisco Civic Auditorium to Have Plywood Floor

Having decided to allow the Civic Auditorium to be used for prize fights, wrestling matches and shows of all kinds, the City of San Francisco is installing an auxiliary floor which wiil protect the surface of the building's maple floor.

The auxiliary floor will be made of Douglas Fir plywood. The panels are five-ply, /s" thick Each panel is end matched and is 48"x96', and a total of 35,000 feet will be required for the job. The panels will be dipped in hot boiled linseed oil to harden the grain. No nails will be used in the construction of the floor, which will be laid down quickly for any event for which it may be need,ed.

The plywood to be used for the floor was manufactured by Harbor Plywood Corporation, of Hoquiam, Wash., aqy' was sold by the Davis Hardwood Co., of San Fnnci/o.

Jim Farley On Hawaiian Trip V

Mr. and Mrs. James J. Farley sailed from San Francisco May 18 on the Matson Line steamer Nlaui to spend a vacation in the Hawaiian Islands. They will be gone six weeks. Mr. Farley is assistant We-stern sales manager of The Pacific Lumber Companl', San Francisco.

H" B. HEWES BACK ON COAST

H. B. Hewes, president of the Clover Valley Lumber Co., and nationally knor,l'n lumberman, arrived in San Francisco May 18 from Louisiana, rvhere he has spent several months.

..TOM'' TOMLINSON NOW WITH DONOVAN LUMBER CO.

F. "Tom" Tomlinson has resigned his position rvith MacDonald & Harrington, San Francisco, to go with the Donovan Lumber Co., San Francisco, as salesman in the San Francisco Bay and Peninsula territory. "Tom" was exactly 13 years with MacDonald & Harrington, having entered their employ June 1, 1919. Prior to that he was with the Coos Bay Lumber Co. for six years.

H. T. McGRATH JOINS GEO. F. WEIS LUMBER CO., INC., SALES FORCE

H. T. "Mac" McGrath has joined the sales for,ce of the Geo. F. Weis Lumber Co., Inc., of Los Angeles and is calling on the trade in the Southern California territory. "Mac" has been associated lvith the harhwood business in Los Angeles for several years and is well known to the lumber trade. IIe was formerly with the American Hardwood Company, of Los Angeles.

New Redwood Mill Opens

F-inanced by San Francisco capital, the Trinidad Redrvood Lumber Co. started operation recently at Klamath, Del Norte County. The mill has an approximate capacity of ,lO.00O feet in a nine-hour shift.

Marshall G. Fremming, formerly of the American Tank Nlill Co., is operating manager.

Ben Byrnes, 24 Calif.ornia Street, San Francisco, is sales agent for the company, and headquarters of the concern is at the same address.