REDWOOD IS OUR BABYI

back to 'service with a smile' and 'credit gladly extended."' This will be the metropolitan counterpart to the "Super Yard" dealer, catering to the shoulder trade and doine a booming business in the do-it-yourself field.

The last category, the small town general line retailer, was also given the green light for the '60's by Pfeiffer. This is the fellor.v who will continue to service the "carpenterbuilder" trade, the farm trade and the local retail trade, much as he is accustomed to doing today. But as many of these operators have already done today, they will have to L.-.9F" building materials sellers-not just lumbermgp, Pfeiffer noted.

Regarding the pattern of distribution breakdown in the field of lumber distribution, Pfeiffer stated that he felt lumber was. merely following an earlier pattern set by other industries, many of them in the building materials field.

A possible solution to the distribution problem might be direct mill sales to both the "Super Yard" and the wholesaler; wholesaler and "Super Yard" to "Supermarket"; and wholesaler to small town retailer, the group concluded.

"Merchandisers will live," Pfeiffer declared, "but 'it is time to find your proper place in the sun."

The final convention speaker, Wayne lfea, of the San Francisco tax attorney firm of Hea and Anderson, was introduced by incoming prexy Rau. Speaking on "What You Should Know About Your Financial and Tax Affairs," Hea stressed incorporation as a possible answer to many tax problems which plague the sole proprietor and partnership. Hea reviewed many of the recent tax rulings regarding depreciation, entertainment, trusts and pension plans. Regarding the latter (pension plans), Hea told the group that "if you own a corporation that earns $25,000 a year after salaries-and do not have a profit-sharing or pension plan in effect-you are losing thousands of dollars each year.

With the thought in mind that a good tax attorney can save you money, and that maybe now is a good time to look for that "place in the sun," the business sessions of the 21st convention were brought to a close, the gentlemen joining the ladies for a little late afternoon sunning, or perhaps 20 winks in preparation for the gala evening ahead.

Hobbs $Vall has eoerytbing you need kiln-dried redwood siding, finish, panels unusual size and grade specifications in green or dry redwood . . . merch and utility as well as clear heatt . . . crrt stock, split stock, shakes For prompt, courteous service---or price information-get in touch with Hobbs Wall now!

A third industry sponsored cocktail party and the Annual President's Banquet and floor show produced by Dinty Moore brought the convention to an all-time successful close, a feeling that the three days spent at Yosemite were most worth while prevailing everywhere. Yosemite next year? Right! Mark your calendars now, April 8-10 is the date !

Hobbswall

$Hk

soves frtE,..sdves W0h(,..soves t0llEY t

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Solana Brand Super Satin Surface Cedar Paneling means sales for you!

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Solana's Ed. Hearne is conducting a full-time sales development program with architects, designers, builders and contractors in the Los Angeles area. All sales are through established local retail lumber dealers only.

FOR THE FULL SUPER SATIN SURFACE STORY-

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In the Los Angeles area, call Ed. Hearne, REdwood 7-6681, Corona.

In San Diego & lmperial Counties, phone Solana Cedar & Milling Co., BElmont 4-3437 or SKyline 5-ll3l

"Solana Brand" is the trademark of genuine Super Satin Surfaqe Cedar Paneling manufactured by:

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Our fire sale is on! No damaged goods... just more efficient production with the latest in laminating equipment. Priced practical for beams, joists, posts, girders, and headers. Call us for any size timber... straight or cambered. We're ready to roll. Sold exclusively through lumber dealers.

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6218 South HooperAve., LUdlow3-1381 H-?AM Los Angeles l, California LLfgg

New Subscriber

The California Lumber Merchant

Gentlemen:

Thank you for the sample copies-I have enjoyed your magazine very much.-MERV KJER, K,/D Cedar Supply Company, Hayward, California.

Our thanks to Mr. Kjer for his note, and, for his new subscription to CLM.-Editor.

A Topper

The California Lumber Merchant

Attention: Editor

Dear'WeSir: note on page 36 of your most recent issue one picture of Car No. SP-560020 containing 67,280 teet of lumber. This is a pretty fair size car, however, we have received a car 3f x 10 AYE VG Cedar Siding that contained 97,000 feet on a surface measure account. Incidentally, this car of Cedar Siding was the largest car of Cedar Siding shipped.-

DONALD ELDER, Manager, Wholesale and Ind. Department, The Port Barre Lumber Industries, Inc., Port Barre, Louisiarra.

This Deserves Repeoting

Ole May

California Lumber Merchant Ole-

Occasionally we run across an item so good it must be constantly circulated, and this one gains in humanity every time it is passed along.

Our minister, Reverend Alan L. Searles, First Presbyterian Church, Marysville, used it to introduce a sermon. He credits Lester J. Waldman, Journal of University Women, QUOTE Magazine.

A mother in a Southern state was taking her second grade daughter to school. It was the first day under segregation rules and the woman had explained as best she could what the little girl might expect.

Anxiety and tension built up steadily as time to meet her after school dragged along, but finally it was time and the mother picked up her daughter and drove her home. The sirl was quiet and subdued, with nothing at all to say. After a few minutes the mother forced herself to ask, "How did it go at school today?"

The answer came, "There was a little Negro girl sat next to me."

Again the mother had to press the next question. "And how did things go?"

Her daughter replied, "We were both so scared we held each others' hands all day."

I defy anyone to read this aloud to a group of any size without raising. a lump in the throat.-G. W. BURNETT, Burnett Lumber Sales, Marysville, California.

Arizonq Gonvention

(Continued from Page 22) be ar.ralyzed to judge their prolitableness. Store clisplays must be used effectively.

The importance of buying merchandise for resale was stressed, and the attendarrt woes recognizecl-such as buying items you know your customer needs, or.rly to have specifications change ; buying for anticipated sale, but with-

Bob Ki Tgore

out any defrnite orders for the sale ; arrd buying items on special order from customers-only to have them change their minds.

Following the discussions as offered by the panel members, there was a general period of "give-and-take" from the floor. There was a certain amouut of interest: however, it struck us that, similar to all such operr-for-discussion prog'rarns, too many people are too timicl to participate-and instead save thei4 best questions for the informal sessions around the bar which usually follow.

Plywood bank and single sheet handling are simple operations when J-F "end loader PlyRacks" are in your warehouse, Practical design and "stand up" structural steel construction (in 8', 70' and12'heights) gives you custom quality and complete utility at a truly reasonable price.

Let Johnson-Flaherty show you how to accommodate as many as 220 different types ol plywood in just 100 linear feet.

Friday evening's entertainment centered upon a chuck wagon dinner held at Yuma's new dog track. The food was good, the atmosphere informal and the night lively.

Hoo-Hoo members joined the Association for Saturday morning's golf, with business again taking up at 1:30 p.m. First item-and entertainment-was presentation of "The Eternal Triangle"-a three-act play starring the dealerconsumer-supplier, showing situations as they are generally handled in the field of home improvements. The cast were members of the Thespian Troupe f105 of Yuma High School and did a most professional job.

John White of the U.S. Epperson Underwriting Company, Kansas City, Missouri, then gave a detailed explanation of the needs for proper fire insurance. He explained the various types of insurance available, the methods for evaluating properties in relation to insurance and asked dealers to take time out for a consultation with a professional insurance man for a study of individual problems.

Followed Jarvis Hurd of the Equitable Life Assurance Society of Phoenix who spoke of the desirability of group insurance, the tvpes of coverage, cost factors, and the need to have programs which offer maximum coverage while still remaining rvithin the ability of the insurer to pay.

Election of officers for 196l-62 put Jack Sullivan, Tucson, in the president's chair; Larry Hamman, Phoenix, vice president; Jim Killen, vice president; and Harold Spotts, Phoenix, treasurer.

Directors are: Joe Soltero, Billy Bell and Jess Stewart, all of Tucson; Earl Cox, Tom Fridena, Frank Haney, Charles Mann, Tom O'Malley and Bob Silvey, all of Phoenix; Dick Fore, Winslow; Dean f)rake, Tempe; Tom Fleetham, Wilcox; Dale Grabe, Globe ; Bob Horr, Flagstaff; M. S. Medi-