WUNDI,INff. NATHAN...

Wholesalers of West Coast Forest Produck

Main Office

564 Market St.

Other Offices

2185 Huntington Drive SAN MARINO 9, CALIF.

Ad Progrom to Aid Deqlers

An extensive advertising program to promote the sale of Armstrong ceilings through lumber and building materials dealers was announced at the 12th annual convention of wholesale distributors held April 9 and 10 in Lancaster, Pa. The new ad program is one of the largest in the building materials industry this year. Advertisements will appear in leading national consumer magazines and in a variety of trade publications. Ceilings will also be featured on the company's network television show. Each commercial will direct attention to the lumber dealer as the place to buy ceiling products.

In leading trade publications, a strong program of advertising will announce new products and product improvements. It will also include case histories of building materials dealers who have increased their sales volume through successful merchandising of the ceilings line. As in previous years, ceilings and other building products will be exhibited in 28 regional and national trade shows.

San Francisco 4 Pittock Block PORTLAND 5, ORE.

2,5OO Persons Visir Open House Of W. F. Rugg Yqrd in Uplond

Upland, Calif.-A record 2,500 persons visited the new W. F. Rugg Lumber Co. facilities during the recent Open lfouse, April 3-4, as the retail yard celebrated the opening and its 30th anniversary. The grand prize of a trip to Disneyland for the winner and family went to Leslie H. Boyd, former president of the Upland Chamber of Commerce and now contract administrator for Lockheed Air Service.

Other prizes given by the yard as part of the expansion celebration included a Terraflex floor. aluminum screen door, Miter Master, B&D drills, wheelbarrow, door canopy, hammer, steel tape, and sewing tapes.

Coos Heqd Lumber & Plywood Enlorges Office Fociliries qt Wilmington Dock

"We are expanding our dock and warehouse facilities to keep abreast of the needs of Southern California dealers," said Phil Gilbert, manager of the Coos Head Lumber & Plywood Company's operation and sales at the harbor, which covers distribution to Arizona and Nevada, as u,'ell as the Southland trade area.

New offices at the dock have been comuleted to furnish

N. "Choppy" Chopmon, outside soles-pose for their pictures ot plont working spac.e.for additional personnel to handle the steady iucrease in shipments that Coos Head l.ras developed duiir-rg the past three years of Phil Gilbert's regime. The Wilmingtor.r concentration yard handles the products of the Coos Heacl Timber Company exclusir.ely,- including long climension_, plank, timberi and specialty- iter.ns. Complet"e yard. stocks are available from iiventory at \\rilmington, or via direct-mill sl.ripment. it rvas said. -A full line o-f iuterior and exterior plywoods are available for ir.r.rmediate clelivery to retail dealers of Southern California and Arizona.

Key personnel at the harbor assisting Mr. Gilbert includes \Ar. N. "Chappy" Chapman, territory sales chief ; Don Hathaway, ply- wood sales nrarrager ; Patricia Hilderbrand, "Girl Friday;" Lyle Bailey, accountar.rt; Roger Janor',', shipping superintendent, and A1 Mendoza, warehouse foreman. "We expect to expancl our sales ancl service personnel rluring tlre coming months to keep on the high