new llu-Wood

Acoustical

Tile

Here's a new, dffirentJooklng acoustical tile-so beautiful that customers buy it on sight! It's Nu-Wood Constellation-the new, starlight patterned tile with noise-quieting features. Highly decorative, Constellation has four different sizes of punched perforations. Acoustical efficiency is high -each perforation widens out inside the tile to form a sound-absorbing chamber. And Nu-Wood Constellation has a light-reflective, flame-resistant washable and paintable surface.

Reader's Digest Advertising... local promotion kit to help you sell I Nu-Wood Constellation and other Nu-Wood tiles are being introduced to the world's largest magazine audience in Reader's Digest-another Nu-Wood exclusive. In addition, Wood Conversion Company helps you sell with a complete point-of-sale kit : displays, tie-in literature, newspaper ad mats and radio spots. See your Nu-Wood representative now! Wood Conversion Company, Dept. 11G59, First National Bank Bldg., St. Paul l, Minn.

Constellallon mlcro-Perf Random Rogular

It has been wisely said that a true diplomat is one who makes up his mind which way God is going, and sorta gets things out of His way. * * {.

It is, of course, possible that some day the Scriptural prediction will come true and "the meek shall inherit the earth." But it won't do them much good. The un-meek will take it away from them-pronto. * rf you discover tt"t "lriurla is slipping away from you, drop everything else and go bring him back; for that is one of the few things in this world that you can not afford to lose. ***

Someone asked Confucius, who was a philosopher and not a religionist, what he thought about a future life, and the wise Oriental replied: "flow should I, who know so little about this world, know anything about another?"

Never write an ungenerous thing to anyone, on any subject, under any circumstances, at any time. Such writing is just plain blund"rtr*.

Some wise man once said that to be in trouble was sad, but to be in trouble in Ireland was much less sad because the Irish have such kind and charitable hearts.

The difference betwee; "ri "rrl n.r*o. is the width of the world. A man may have wit that fashes like a rapier and still be a very grim and unhappy person; but if he has humor he has happiness also, for the two ever go hand in hand.

King Louis the Fifteei.r, i FJ"""e was something of a wit. He once remarked: "What would life be without coffee? But then, what is life-even with coffee?" *{<*

Russell Sage was once asked for advice for young men, and this was his answer: "The best way for a young man

BY JACK DIONNE

who is without friends or influence to begin isirst, to get a position ; second, to keep your mouth shut; third, observe; fourth, be faithful; fifth, make your employer think he'd be lost in a fog wrthou*t lou."

He might have added, as wags have often done, " and marry the boss's daughter."

Edison was once heard to remark: "Everything comes to him who waits, if he hustles while he's waiting."

In days of yore if a man missed a stagecoach he was content to wait days for the next one. Today that same fellow lets out a squawk if he misses one section of a revolving door'

"Opportunity !" said Napoleon. "Pooh ! I make opportunity." But the time came, on a field called Waterloo, when he couldn't'

"Opportunity," said the poet, "knocks but once." Showing he was a poet and not a philosopher, who would have known that opportunity never stops knocking for the man who never stops listening.

All thinking men are pretty well agreed that energy is the chief characteristic of success; that an average man who possesses great diligence will do more than a genius who won't work. And diligence, mind you, is from the Latin diligere, which means "to love." The diligent man is the man who loves to work.

Friend-making is a matter of reciprocity. A man doesn't give you his friendship; he simply trades with you. If you have little to offer, you get few trades. In friendship you must give as well as take.

Everything in this fifJ a"i""al on the viewpoint. Voltaire tells of the two Athenians who saw Socrates passing, and one said, "There goes that atheist, Socrates; he believes there is only one God." To believers in many gods, Socrates was an atheist, an unbeliever. To the orthodox Christian today, Socrates was a pagan. And so it goes.

Wrote Oscar Wilde: "The fact is that civilization requires slaves. The Greeks were quite right there. Unless there are slaves to do the ugly, horrible, uninteresting work, culture and contemplation become almost impossible. Human slavery is wrong, insecure and demoralizing. On mechanical slavery-on the slavery of the machine, the future of the world depends."

Don't just sit still. Self-complacency has a strange hold on progress. Work while you wait. Vision without a task

DOUGTAS FIR REDWOOD q nd FIR PLYWOOD

. Studs, Boords

. Dimension Lumber o plqnks, Timbers o R.oilroad Ties o Induslrial Guttings slNcE,9l9 BEVERIY

Welcome Guest

The CALIFORNIA LUMBER MERCHANT hAS always regarded the Tarzana (Calif.) Lumber Company as one of the industry's most progressive retail lumberyards but it wasn't until just the other day that we happily discovered the feeling was "mutual." One of the most pleasant surprises "The Merchant" has had in some time was a letter dated April 14 from Doug McCoig, manager of this Tarzana yard of the Mullin line, ordering ten (10) subscriptions to be sent to the home addresses of that many of the yard's store, sales and office people so that they won't miss an issue in case the office copies get lost, strayed or filed away.

This magazine humbly hopes it will always be a welcome guest in the homes of D. B. McCoig, Van Nuys; Roy Ulberg, Encino; Al Lewis, Glendale; Ed Hill, Pacoima; Marvin Hibma, Canoga Park; Don Mosiman, Reseda; Charles Dehler, Burbank; Andy Anderson, Canoga Park; Orinda Hazen, North Hollywood, and Virginia LaMonte, Reseda.

is helpless. A task without vision is drudgery. But a task with vision means nrotti.r. * *

No man is so poor or so busy that he can't be kind and thoughtful to those with whom he comes in contact.

Gladstone once said, "brr"*"*"lrple is worth a thousand arguments." And there is an old Chinese saying that "One picture is worth a thousand words."

Fortunate is the huma; -lio rrJ" U""r, so wise that when he reaches those later years of life, he finds his storehouse of such treasures as affection and friendship has not been made subject to the age limit. {.4<*

The captain of a regiment of green troops is reported to have heard a top sergeant say to his men: "Follow the officer ! Maybe he knows something ! Or maybe he knows somebody who knows something ! But anyway-follow the officer !"

PtlB Re-elecls Tcrd Deol

T. A. Deal, general manager of the Longview, Washington, branch of International Paper Company's LongBell Lumber Division, has been re-elected to tl-re board of clirectors of the Pacific Lumber Inspection Bureau, Inc. Mr. Deal, who has served as a director of the Lumber Inspection Bureau for the past three years, is the son of the veteran Kansas and Wyoming retail lumber dealer, Joe Deal.