letter to lumber dealers:

5. He serves as a stabilizing influence in the sound distribution of building materials.

6. The wholesaler has only one customer-the retai-I lumber dealer.

'1. He assists you through a sales organization geared to local service and counsel, which helps you keep your stocks balanced so as to give maximum service with a minimum investment.

8. The wholesaler, in the best interests of l-umber dealers, counsels with manufacturers on matters of product design, market development, cataloging, adjustments, and advertising and promotion of building products.

9. The savings in time, effort and money represented by the foregoing provide a service which justifies the wholesaler's part in the distribution of building materials, and which a dealer cannot duplicate at lower cost.

We feel this poli-cy is completely iustified by the steady growth of Balsam-Wool@ sales and the consistent contribution of this product over many years to Lumber dealersr sales and profits.

Very truly yours, WOOD

CONVERSION COMPANY

l. D. Fischer, Sales Manager Building Products