THE CALIFORI\IA LT]MBER MERCHAI\T

Single Copies, 25 cents; Pel Yeal, $3; Two Years, t5

IALENI]AN t]F I[]MING EVENTS Moy

San Joaquin Valley Hoo-Hoo Club 31 cornbination annual Sports Day, Barbecue and Concat, Madera (Calif.) Golf & Country Club, May l5; Elmer Rau, general chairman.

Northwestern Califo,rnia Lumbermen's Club (P.O. Box 524, Eureka) dinner meeting, The Towers, Arcata, May 15; Speaker: Harold Fredin.

Oakland Hoo-Hoo Club 39 annual Reveille, Claremont hotel, Berkeley, May 15; Chris Sechrist, general chairman. Annual Reveille Golf tournament, Claremont Country Club; Paul Gaboury, chairlnan.

Dubs, Ltd. monthly Tournament, to be run in conjunction with Oakland Reveille. Claremont Country Club, May 15.

National-American Wholesale Lumber Assn, (3 East 44th St., New York l7) 67th annual meeting, Shoreham hotel, Washington D.C', May 19-21; Sid L. Darling, executive vice-president.

Black Bart Hoo-Hoo Club 181 Dinner meeting, The Rendezvous, Willits, Calif., May 20.

Riverside County Hoo-Hoo Club 117 (P.O. Box 325, Rialto, Calif.) sixth annual Ladies Night, Ranch Club (1600 Chia Road, Palm Springs), May 23; Golf tournament and special Ladies tourney, Cocktail hour, Dinner-dance, Entertainment and Prizes.

Shasta-Cascade Hoo-Hoo Club 133 dinner meeting, Riverview Golf and Country Club, Redding, May 28.

June the presidenf of the Nofionol Retoil Lumber Deolers Assn., H, M. Blockstock, the Seotile deoler, who wos o feotured speoker ot the lgth [MAnnuol which is reported on Poges 36-42

Los Angeles Hoo-Hoo Club 2 Dinner-dance, in Conjunction with L. A. Hoo-Hoo-Ette Club I and San Fernando Valley Hoo-HooEtte Clu,b 6, Candlewood Country Club, Whittier, June 11; Dance contests, Prizes and Surprise entertainment.

Dubs, Ltd. annual Weekend Outing, Mark Thomas Inn, Carmel, Calif.; golf on Del Monte course, June 12-14 (Reservations: Paul Gaboury).

National Plywood Distributors Assn. 17th annual convention, Traymore hotel, Atlantic City, N. J., June 15-17.

Black Bart Hoo-Hoo Club 181 annual Forest Lake Weekend, June 27-28; Chairman, Jim Maher; Reservations: Ed Gillespie.

Since L922 Balsam-Wool has been sold exclusively to retail lumber and building material dealers, through recognr,zed wholesale rs . I[e are not changing, nor do we contemplate changing, our distribution policy on Balsam-Wool blanket insulation, either by eliminating the wholesaler or by selling retail outlets other than the dealer.

This policy reflects our belief that the lumber and building materiaL dealer is the natural outl-et for the retail merchandising of building products; and we also believe that the wholesaler of building materials is in the best position to serve you, the dealer, for these reasons:

1. He provides fast service because he carries complete inventories, can filt out pool cars by taking naterial into his stock, and is located in your natural trading area.

His warehouse stocks incl-ude a wide variety of building products and building specialtiesand thus offer a ftone-stoptt service for many types of materials.

The wholesaler enables you to serve your customers with smaller inventories-he provides capital investment in inventory that reduces the amount of money you need for this purpose.

4. He provides quick, local credit.