|UIASONITE Makes the News with profitable new LUSTREWOCDD panels

THE COTOR IS BAKED IN

Ifere's real profit news! A product you can sell through quick, easy demonstration. A Masonite panel designed for specffic jobs in homes, stores, warehouses, factories.

Masonite@ Lustrewood presents a smooth, flat and lustrous surface that's super-resistant to surface injuries. It's sealed to resist grease, crayons, ink, alcohol, lemon juice and common household chemicals. Qolorful and durable, it's ideal for walls, wainscots, shelving-wherever resistance to stain and abrasion is important...and beauty is desirable.

Ask your Masonite representative to demonstrate the superior hardness and scratch resistance of Lustrewoodand let him give you the pleasant profit picture. Or write Masonite Corporation, Dept. CLM-5-15, 111 Sutter St., San Francisco 4, Calif.

OUICK FACTS ABOUT MASONITE TUSIREWOOD

Strong, dense and grainless hardboard panels. Super-sealed at the factory for super-resistance to nicks, cuts, scrapes, scratches and dents.

Dirt, grease, lipstick, crayon and many other household products are easily washed ofr with soap or detergents. Choice of gtay or green tinted surface.

Panels are 4/ wide; rAu, %6,,, 14,, thick; up to 16, long.

Said the famous Henry Watterson: "I would compromise war. I would compromise glory. I would compromise anything at that point where hate comes in, where love ceases to be love, and life begins its descent into the valley of the shadow of death. But I would not compromise truth. I would not compromise right."

One of the most quoted credit reports ever issued was alleged to be this one: "It is our duty to report that the concern you inquired about has no property, either real or personal; no credit, actual or potential; no prospects, present or future; and no hope, here or hereafter."

Courtesy is the one -Jur"ri ot l*"r,"rrg" that is accepted at par by the best people in every country on the globe. It is sentiment enclosed in businesslike and reasonable expression-the embellishment that adds tone and harmony to matter-of-fact routine-the oil that lubricates the machine of commercial good fellowship, and promotes the smooth running of an organization.

Vision plays an important part in business success. The man who looks not only ahead but all around him, will see opportunities that are entirely missed by men in the petty routine of immediate affairs. Without vision, ideals are impossible. It takes vision to see that a business is built, not of single orders, but of customers. And customers'can be carved only from the solid rock of service.

Dreamers make better business men. The man who is not afraid to dream about his business from new angles, in new lights, through different lenses, is a real business builder. Business has always progressed through dreamers. Were it not for the dreamers of the world we would still be living in caves, dressed in the skins of wild beasts, and knowing no God. The credit for the continual march of human progress belongs largely to dreamers. ***

"Science teaches us how to heal and how to kill." wrote Dr. Will Durant, philosophical writer. "It redirces the death rate in retail, and then kills us in wholesale in war. But only wisdom can tell us when to heal, and when to kill. To observe processes and to construct means, is science; to criticize and coordinate ends, is philosophy; and because in these days our means and instruments have multiplied beyond our interpretation and synthesis of ideals and ends, our life is full of sound and fury, signifying nothing. Science without philosophy, facts without perspective and valuation, cannot save us from havoc and despair. Science gives us knowledge, but only philosophy can give us wisdom."

BY JACK DIONNE

"A Reol Good Volue"

"I believe this marks mv tenth vear as a subscriber. I still think it's real good value for the money."

-Walter A. Remak Torrance, California

That great thinker Francis Bacon said: "Whereas I believed myself born for the service of mankind, and reckoned the care of the common weal to be among those duties that are, of right, open to all alike, even as the waters and the air, f, therefore, asked myself what could most advantage mankind, and for the performance of what tasks I seemed to be shaped by nature. But, when I searched, I found no work so meritorious as the discovery and development of the arts and inventions that tend to civilize the life of man." * -!F

Thank goodness, says a wag, we live in a country where a man can speak his honest mind, providing he isn't afraid of his wife, his neighbors, or his employer, and is certain it won't hurt his business or his reputation.

And another wise "r"Jnu, i, ,i" man who said that he reached his highest condition of personal efficiency when his wif6 went away; when she had been gone just a month he could already put his either end.

John Boyle O'Reilly put a talented verse on the subject of kindness into shape in this way: "What is the real good?" I asked in musing mood. "Order" said the law court, "Knowledge" said the school, "Truth" said the wise man, "Pleasure" said the fool; "Love" said the maiden, "Beauty" said the page, "Freedom" said the dreamer, "Home" said the sage; "Fame" said the soldier, "Equity" said the seer. Spake my heart full sadly, "The answer is not here." Then within my bosom, softly this I heard: "Each heart holds the secret, KINDNESS is the -**U.*

Most of us have often read the words: "Neither snow, nor rain, nor heat, nor gloom of night, stays these couriers from the swift completion of their appointed rounds," and perhaps few of us ever dreamed of their ancient origin. It was the ancient Greek historian, Fferodotus, writing about the Persian postal system under Cyrus, who penned those impressive words. That was five centuries before the Christian era.

It is said that the acme of social success has been reached when one is so popular he is invited everywhere, but so independent that he usually stays away.