A Powerful Promotion Pcrckagg To Help Deolers Sell llore TI, I I r^ ft(rn'and L0'ul lwe

Here is a complete promotion package designed to help you increase sales in the high and low fence market. Weyerhaeuser is making it available to help dealers pick up new volume in a profitable market which can consume immense quantities of lumber and building specialties. With this powerful merchandising package you wiII be in a better position to sell the fence market. Here is what you wiII receive:

FUtt-COtOR 8y2' x I l" CATALOGS: A supply of catalogs showing 24 beautiful low fence designs . also a supply of catalogs illustrating 16 high fence designs which give homes privacy and character. Full specifications are given for each design.

COTORFUI MAILERS: A quantity of each of two handsome mailing pieces showing fences in beautiful settings. They show both high and low fences.

DISPIAY STAND: This modern stand displays all the fence literature. It will attract customers and promote fence sales. The display is designed for wall or counter use.

SHOWROOM DISPIAY: Big 4-color poster printed both sides, plus six big banners with selling messages and fence illustrations will make your showroom "Headquarters for Outdoor Living Ideas and Materials".

AISO AVAIIABLE: These additional materials can be had free of charge if you buy the fence promotion package.

Local Aduertising Aid: Free newspaper ad mats and radio scripts-yours for the asking.

Building News: Fact-packed publication, new this year, which will be mailed by Weyerhaeuser to the builders you name.

THIS FENCE PACKAGE lS YOURS FOR $IO.OO: The fence selling promotion package shown abovethe third step in Weyerhaeuser's program to help lumber dealers get a bigger share of the 1958 building and modernizing markets-available to dealers for $10.00.

WltH THIS WORKBOO( q lmbe. dwler <o oqaily qsle o cmpl.te pcckqe prlcc o moteriolr for o flr plywood clec-rpo pole bm lo meel sy Equirmflt. The DFPA dweloped lhc rqler tool tq rurol dolqr ofter reseqrch in low-cotl cffit.ucliq of utllity bmr.

Thir low-corf, 36' cleqr-rpo tfructure (top riglttt so be exfaded ln length lo dy mulitple of 12 feef with no intcrmediofo polq; poelr of 3/t,, thick Exterior C-C fir plywood ond llghf bul 3lrdg lrutrs give rigldity ond rim- pl:(lty dsired by fmen.

Low-cotf, ecily fobricoted trurrer Ire(od phofo, .ightl simplify pole-bm cdrhuctlm; unil. rhown herc ce incorpe rqted in plm fa exporion pole bm thryn in b@k ofiered by DFPA to Etoil lmber delers reeklng thlr type businq:.

Courret of giot ir plywood "rhinglct" lwer photol lop to form uniqre rool. Eoe ond rpeed ol inttqlloti{ keept pole-born corlr low

Ac_cording to the Douglas Fir Plyu'ood Association, ply- wood pole barns have certain distinct advantages ovLr barns built with conventional surfacing materials.

From a merchandising standpoint, materials for this form of construction are easier to stock and handle. Because plywood in this form of building is so competitive, dealers can, in.most instances, retain greater profits on the total package without losing a competitive edge.

The roof trusses in this building have been engineered for minimum cost with adequate safety. Fabrication by the user or in the dealer's yard requires no special skills or equipment.

From the users' standpoint, plywood construction is lowcost, strong', durable and virtually free of condensation pioblems, providing warmth in winter and coolness in summer. In addition, plywood generally simplified the erection procedure substantially.

The roof surface is a particularly interesting new approach to low-cost construction fully proven by more than three years of experience and research at Oklahoma A&M and Oregon State colleges. Individual structures on a number of farms in the midwest and west have confirmed these findings.

The idea involves succeeding courses of. /g-inch plywood lapped like giant shingles. With the exception of mastic and batten treatment of vertical joints, no further roof treatment or surfacing of any kind is needed.

The grade of plywood specified is a permanently water and weatherproof structural panel recommended primarily for farm use. It is identified as Exterior C-C which is manufactured with IOO% waterproof adhesives identical to those used in the manufacture of plywood for boats.

Few dealers have ever stocked this economy structural grade of exterior type fir plywood. Today the association is backing dealers with intensive consumer advertising and sales promotion in the nine-state Midwestern farm area to assist lumber dealers in building public understanding of the advantage of fir plywood in low-cost farm structures.

Because plywood is generally a good profit item at the dealer level, the association urges lumber dealers to seek quotations on this grade from their regular sources of sup- ply with a view to increased farm sales. In addition to the new pole barn work book, a number of other farm plans and sales aids are available.

R.ichmond Yqrd Joins TMANC

San Francisco.-The Richmond (Calif.) Lumber Company is a new member of the Lumber Merchants Association of Northern California. W. G. Nobmann is the owner of the retail yard.

Southlond April Gonstruction Hits lo-Months' Peok Acriviry

Building construction made a sharp upswing in April in the unincorporated Los Angeles county areas and 21 cities under the county division. Cotinty Engineer John A. Lambie said April permits totaled $27,725,986, compared tog24,676,137 in March. The 3528 permits issued were the largest number since last June and brought tl-re county's 1958 fourmonths total to $94,795,058.

City building permits reported by G. tr. Nlorris, general manager of the Los Angeles Building and Safety Dept., totaled 4842 at $42,613,701, compared to $64,050,228 in March this year and $57,095,189 in Aprll1957. For the year to date, however, the city building is running ahead of 1957, with the 17,965 permits issued to date worth $188,194,997, compared to $177,437,202 in the last year's same span.

(Tell them Aou sau it in The California Lumber Merchant)

!'Babe, that there's xthot I cat, a SOUND FOANDATION ! " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber g."

BAXCO pressure treateil FOUNDATION LUMBER

*Wt"t else, Paul? For the past 25 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of rilTestern homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. . And when you figure, Paul, that just one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance ? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars. rVrite today for free booklet.