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Sbipping LUMBER MOUTDING TRIM from 20 Californio anil Oregon Mills event was staged and ended in a tie between Don Madsen, Blackstone Lumber Company, Fresno, an Association member, and Bilt Chichester, Blue Diamond Corp., San Francisco. Their scores were 55-I3l and 53-lll respectively.

Monday, April 26 meeting and introduced Fred Holmes, Holmes Eureka Lumber Company, San Francisco, who explained the function of the California Association of Timber Truckers, an association formed by the major Northern California producers with the primary idea of highway safety. Mr. Holmes introduced William Pascoe, who manages the Truckers Association, and he told the group just what C.A.T.T. is doing to promote goodwill and to cut down on some of the unwarranted criticism against the timber trucking industry. Russ Stevens then turned the meeting over to Hamilton Knott, who explained the function of the Lumber Merchants Association's l\{erchandising Committee. Mr. Knott said that his Committee is now preparing a program which will give the retailer better tools for promoting public relations, increasing the effectiveness of his advertising and giving him more modern merchandising programs.

Registration, in charge of Claire Zimmerman of the Association, began at 9:00 a.m. in the lobby of the Ahwahnee. The rest of the morning was spent sightseeing in Yosemite Park.

Russ Stevens, President of the Association, presided over the luncheon that day and after a short, humorous discussion of the problems facing the retailers, sawmill men and wholesalers alike, introduced the feature speaker, Charles M.

President Stevens then adjourned the business meeting and the whole Convention adjourned to the beautiful Ahwahnee dining room for dinner.

After dinner, Del Travis took the mike and presented a trophy to Ralph Lamon for his low gross in Sunday's tournament, and also distributed prizes to the other winners of the tournament.

The Bill Gavin Chorus, radio and recording artists, were next on the evening program, and they proved to be artists in the field of vocal harmony.

At approximately 9:30 p.m., the Convention viewed one of the many wonders of Yosemite Park-the spectacular Firefall.

Dancing in the Indian Room brought the evening to a close. Tuesday, April?7

At 9:00 a.m. the directors' wives had breakfast in the

"Chuck" Hanna, who spoke on the topic of "Mind Your Own Business." Mr. Hanna proved to be quite a forceful and adept after-luncheon speaker, and not so much as one even halfclosed eye was observed as Mr. Ilanna graphically explained and defined the "American Way of Life," and in particular, the government's rightful place in our society-a message aimed straight at today's businessmen and citizens.

Russ Stevens then introduced the officers of the Associa' tion, and sitting at the head table were also Mrs. Stevens, Hamilton Knott, Yosemite Lumber Company, Fresno (Chariman of the Association's new Merchandising Committee), and Mrs. Knott. The ladies present then adjourned to play bridge and canasta.

Russ Stevens turned over the meeting to Hamilton Knott, who introduced John S. Taylor, Armstrong Cork Co., San Francisco. Mr. Taylor spoke on "The Evolution Of A Business," and was assisted by Paul Hershey, who showed slides on the problems faced by retail yards since the Do-It-Yourself movement began. Mr. Hershey explained how the retail yards could modernize their merchandising methods by improved display, modern advertising and aggressive merchandising, and thereby meet the consumer demand. He felt that the retail yards should modernize their merchandising methods to take care of not only the builder, but the consumer, the latter market showing every sign of becoming an ever-increasing part of retail yard volume.

Russ Stevens then adjourned the regular meeting and called for an Association business meeting to be held in the Indian Room of the Ahwahnee. Mr. Stevens presided at the business

California Room, and at 10 a.m. the Board of Directors met in the Tudor Room. It was then that the election of Offrcers for the coming year was held, the result being that all of the Officers stayed just as they were last year. Russ Stevens continued to preside at this meeting and explained to the group that the Lumber Merchants Association of Northern California had officially incorporated under California laws as a lon-profit corporation on April 13, 1954. Due to the fact that the corporation laws require an additional office of Secretary, the group voted Jack Pomeroy to fiIl this office in addition to the office of Executive Vice President.

The Convention attendance gathered in the Ahwahnee dining

Hobbs Woll hqve been shipping Redwood lumber to retoil Deolers since | 865 room for luncheon and Russ Stevens introduced the first distinguished speaker for the afternoon program-James W. Silliman, Speaker of the California State Assembly and a candidate for Lieutenant Governor in the California State Election to be held June 8 this year. Mr. Silliman presented to the attendance a most interesting, informal behind-the-scene view of the California Legislature. His explanation of such sore spots in the California Government as the Liquor Control systern and other controversial aspects in the Legislature was presented in a clear, concise manner and gave the attendance a better picture of just what was going on at Sacramento.

Charles Shepard took over the speaker's rostrum at 2:00 p.m. and introduced L. J. Carr, L. J. Carr & Co., Sacramento, who presented a talk that has caused so much reflection and thought in the lumber industry-"The Lumber Industry Of The Future." All who listened to Mr. Carr agreed it appears that the lumber industry is rapidly approaching a point where it will undergo another "Industrial Revolution" in the manufacturing of lumber.

At 3:00 p.m. John Egan, Wood Conversion Company, Minneapolis, and Supreme Snark Of The Universe, took the speaker's stand and presented "Why Hoo-Hoo ?" Mr. Egan's informative talk explained the who, why, when, where and what of the International Concatenated Order of Hoo-Hoo, and went on further to show why lumbermen throughout the nation should work together for the betterment of the lumber industry as a whole.

Russ Stevens adjourned the final Tuesday afternoon meeting and the Convention then gathered in the Indian Room for a cocktail party sponsored by the following associate members of the Lumber lVlerchants Association of Northern California :

American Sisalkraft Corp. . ....San Francisco

Blue Diamond Corp. ....San Francisco

Bonnington Lumber Co. San Francisco

E. L. Bruce Co., Inc. Oakland

Calaveras Cement Co. . San Francisco

Dant & Russell Sales Co. (Lumber and Fir-Tex Divisions) San Francisco

Drake's Bay Lumber Co. ..San Rafael

Harbor Plywood Corp. of California San Francisco

Holmes Eureka Lumber Co. . San Francisco

Lamon Lumber Co. ...San Francisco

Masonite Corp. ...San Francisco

Pabco Products, Inc. ..San Francisco

Pacific Coast Aggregates San Francisco

Permanente Cement Co.

SantaCruz Portland Cement Co. ..

Simpsonl-oggingCo... ..SanFrancisco

Tarter, Webster & Johnson, Inc.

Francisco

Union Lumber Company San Francisco

Wendling-Nathan Co.

Western Pine Supply Co.

Winton Lumber Sales Co. (Calif.)

Co. (impromptu) ; the Mercer Bros., soft shoe dance and hilarious stuttering routine; and the feature attraction, The Sportsmen, from the Jack Benny Show, and, a terrtfic hit with the Convention crowd.

Dinner dancing in the Indian Room marked the finale ot the 14th Annual Lumber Mercl.rants Convention of Northern California, an educational, entertaining and fast-moving Convention right up to the very last minute.

New Western Red Cedor Ass'n

Manufacturers of western red cedar lumber from Washington and British Columbia on April 14th formed the Western Red Cedar Association to promote the sale and wider use of siding and lumber made from this unique wood.

Temporary headquarters have been established at 4444 Stuart Building in Seattle and candidates for association manager are being interviewed for their qualifications by the newly-formed group.

R. M. Ingram, president of the E. C. Miller Cedar Lumber Company at Aberdeen, was elected president. D. Johnston, Flavelle Cedar Limited of Port Moody, B.C., was named vice president, and J. A. McCrory, Seattle Cedar Lumber Manufacturing Company, assumes the duties of secretary-treasurer.

Two other cedar manufacturers, William Hulbert Jr., of William Hulbert Mill Company, Everett, and Frank Pendleton of B. C. Forest Products Company, Vancouver, together with the three officers, form a five-man executive committee.

Twelve cedar manfacturers make up the original incorporating group and are on the board of directors. The few remaining cedar mills not now members are reported to be much interested in the new group.

....San Francisco

..Emeryville

.Sacramento

Following dinner that night, the attendance was treated to a gala floor show (entertainment by Larry Allen, Inc.) comprised of Bud Mercer as Master of Ceremonies; Maurice and Minet, acrobats supreme; Delores Gay, talented tap dancer from the Jack Benny Show; Casper Hexberg, Union Lumber

Twelve members on the board of directors are: Aloha Lumber Corporation, B. C. Forest Products Co., B. C. NIanufacturing Company, Flavelle Cedar Limited, William Hulbert Mill Co., MacMillan & Bloedel, Ltd., McDonald Cedar Company, E,. C. Miller Cedar Lumber Co., Nalos Lumber Co., Norwood Lumber Co.. Ltd.. Northwestern Lumber & Manufacturing Co., and Seattle Cedar Lumber Manufacturing Co.

On Europeqn Trip

Mr. and Mrs. Ty Cobb and Mr. and Mrs. Paul Stake, prominent in San Diego lumber circles, left last month on an extended trip to Europe. While on the continent they will visit Italy, France, Germany and England. They expect to be gone from eight to ten weeks.