L. A. Second ln Notionql Building Boom

The 987,458,675 worth of building permits issued in Los Angeles in the first quarter of this year continued this city's high national building position.

The Los Angeles total exceeded by $5,982,455 the combined totals of Chicago and Philadelphia for that period and went $61,384,038 ahead of the Detroit amount, according to comparisons drawn from a compilation by Dun & Bradstreet, fnc., of the 25 American cities with the largest permit valuations for the three months.

New York (with five counties or boroughs including Brooklyn) reported a three-month total of 9182,161,887. The valuation of permits issued in the first quarter of 1954 by the city of Los Angeles plus the permit valuation reported by all the rest of Los Angeles County considerably exceeds the New York volume.

The table is as follows:

Also stated by the Dun & Bradstreet report was the following:

"Building permits issued in 2L5 cities during March had an estimated valuation of $507,391,255.

"This was the highest ever recorded for March and the largest for any previous month since August, 1950. ft was 8.4/o greater than the March, 1953 sum of $468,133,028, and 48.5% above February's $341,65I,329.

"To a great extent, the rise for the country as a whole was due to a sharp gain in New York City where building plans filed during March reached a total of. $99,A45,726, the highest since June, 1950. It was more than double the year-ago figure of. $42,546,378, and represented an increase of. 94.0/o over the February volume of $51,047,477.

"Excluding New York City, the 214 outside cities had permits with an estimated cost of $408,345,529. This compared with $425,586,650 for March, 1954, or a decrease of. 4.1/o, but it was 40.5% greater than the previous month with a permit turnover of $290,603,852.

"Building permit values for the first quarter of 1954 climbed to a near-record aggregate of $1,192,980,813. This was 7.4/o above the $1,111,092,338 for the same period a year ago. It was only I.I/o under the all-time high volume of $1,205,753,699 recorded in the first three months of 1951.

"Excluding New York City, the cumulative total of permits in the 214 outside cities came to $1,010,818,926, or a fractional drop (0.2%) from the $1,012,386,673 for the comparable period last year."

Joins Sqles Srqff Tropicol & Western Lumber Co.

Louis Kunert has joined the sales staff of the Tropical and Western Lumber Company, May 1, it was announced by Bill Howe, sales manager. For the past seven years Kunert has been with Western Hardwood ,Lumber Company calling on the trade in Los Angeles and Southern California counties. He has been assigned to the same terirtory by T & W and will continue calling on the customers he has serviced so well in the past.

LOYAL MEN ARE LIKE GREAT TREES. SO LONG AS THEY LIVE YOU ALWAYS KNOW WHERE THEY STAND.

"Never take counse, *r,r, lr",i, ,."*."-Qsns12t George Patton. ***

"Ffe who serves his countrv well has no need of ancestors."-Voltaire.

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"A Communist is a cross between a pestilence and a famine."-Clipt.

"Never smarten "o " "irrin.'l-*. c. Fields. **r<

"People are lonely because they build walls instead of bridges."-Joseph Fort Newton.

"Were we directed f;-* Jashington when to sove and when to reap, we should soon want bread."T. Jefferson. ***

"I'm looking for men with an infinite capacity for not knowing what can't !s deps."-Henry Ford.

"No man who has ".".: J.";oor, can ever be rich."Ben Franklin. ***

"Are we in this country getting soft-hearted? Or is it soft-headed ?"-Clift.

The three men who n"l" i"u*rnore written about them than any other men are, Jesus, Lincoln and Napoleon. ***

"The American farmer cannot produce too much food. The advocates of scarcity are not only fools-they are enemies of mankind."-Louis Bromfield.

We are told that c.orgJ J".rl,r,*.on once threw a silver dollar across the Potomac River. If it happened today and a dollar weighed only according to its buying power, a ten year old boy could do it; and it would hardly be worth going over to bring back.

Little Willie wrote "" ":""; ol t r.n" that read: "Elisha was a man who lived with the bears and the little boys called him bald head and he said if you call me bald head I'll make the bears eat you up and they did and he did and the bears did."

BY JACK DIONNE

Hitler wrote in Mein Kampf : "It will be my duty to fight the next war in such terrible manner that my enemies cannot endure it." We found out he meant it. Now the reds are saying the same thing, and again we are inclined to doubt.

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An advertising agency in Hollywood, so the story goes, was commissioned by an advertiser to find out if Hollywood movie audiences approve of the use of adjectives in screen advertising. The replies were Sofs yes, 5o/o no, and 90o/o asked "What are adjectives?"

The late famous chi""; "l.,"lrr"tr,, man, A. D. Lasker, gave to ad writers a priceless bit of advice. He said: "Make your copy SING."

One of my oldest ""U O."a friends once uttered the championship understatement of all time. He flew a lot in an old plane, and his crowd got after him to buy a new one. He gave in saying: "Oh, all right, but there's nothing \prong with my old plane; JUST ONE BAD WING." :Brtr*

Brit Wood is a friend of mine in California. He came from Tennessee. One day he got a wire stating that his father, aged 97, had just died in the Tennessee mountains. Brit said: "That corn licker finally got him; I was afraid it would." That was a champion something-or-other.

Lest we forget: o.rr.rl, i.Jortn"r's record in world War One. He was gassed, wounded twice, decorated 13 times for bravery. One citation read: "FIe displayed indomitable resolution and great courage in rallying broken lines thereby making victory possible. On a field where courage was the rule, his courage was a dominant feature."

Before World w", t-l ;.;"" was the leading coffee drinking nation in the world, per capita. Denmark was second. United States was third. Wonder how those Scandinavians are doing with this high priced coffee?

Ten prime ingred.ients "J"uJu for successful selling: health, personalitly, character, initiative, justice, tact, memory, will power, concentration, and enthusiasm.

Dick Putman used to say that there were people buying autos in Arkansas so poor they "actually ain't got a pint of whiskey in the house." That was Dick's i<lea of what poor meant-in Arkansas.