New Celotex Advertising Campaign Clicks!

. . . Thousands of 0rospectizte home owners writing for timeb information on Buildins MW!

TUMBER DEALERs all over the country tell us that !2 the tremendous new advertising campaign which Celotex has launched to stimulate building activity is the most constructive advertising they've seen in years-that it's bounil to benefit everAone in the build.ing inilustry !

And that's not all. Home-building prospects from coast to coast are enthusiastic, too! They've read and responded to the smashing 2-racs spnreos which Celotex is publishing in rHn serunDAy EVENTNG posr, BETTER HOMES AND GARDENS, SUCCESSFUL t'ARMrNc, pRocRtssrvn FARMER, and other leading magazines.

And, Mr. Lumber Merchant, they,ll be coming to goufor information, and to buy the necessary materials. Because in every one of the big 2-page ads, Celotex points grou out as the man to consult and depend on when building a horne, or when remodeling.

But remember, to be sure of getting your full share of the increased business which this sensational advertising program is creating, you must iilentity gourself u:itlt, it in your community. lt,s easy. Just write for the newspaper ad mats, window poster, counter card, radio commercials, publicity story and leaflets which Celotex is providing Jree!

And don't forget, the name Celotex on any building or remodeling materials is your assurance of stlstortuer acceptance and salability. Because over 25 years of consistently efiective advertising have made Celotex the Greatest Name in Insulation. So stock up now on the complete line!

P.5. You will especially want a generous supply of the beautiful new Celotex Insulating Interior Finishes in the wonderful new blends. they top anything you've ever seen for richness of desigq texture, and color!

Insuloting Building Boords Aspholt Coofed Insulofing Sheoihing