incfeasitg in Ya,lue !

rHE WEYERHAEUSER 4.SQUARE HOME BUTTDING SERYTCE

Constantly Strengthening the position of retail lumber dealers

f The Weyerhaeuser 4-Square Home Building Service was developed as a special selling tool to help retail lumber dealers strengthen their position inthe small home field. strengthen it against every encroaching form of competition.

Broad in concept and usefulness, it was acclaimed as the most complete and authentic home building service. a veritable encyclopedia of home planning and home building information.

This service brought to the lumber dealer scores of modern small home designs, together with blueprints, specifications, material lists and easy estimating forms. Every home is architect-designed and STeyerhaeuser engineered.

The Promise of Growlh

To keep this a vital, living service, the plan proposed that each month a new design was to be added. a thoroughly rnodern design, fresh, crisp, new . . . thus refecting modern trends and assuring that the latest and best of construction practices and materials would always be included in the designs. so that the 4-square Home Building Service would continue to be the best available.

The promise of growth is being fulfilled each and every month a new design is released to lumber dealers for insertion in their Big Book of 4-Square home designs each month a rich cargo of promotional material pertinent to the current design reaches lumber dealers.

Each month the retail lumber dealer who uses this service strengthens his position in the small home field because his T7'eyerhaeuser 4-Square Home Building Service is growing, expanding and increasing in value.

WEYERHAEUSER sAlEg CO.

Pcrting

The dust is on the highway That leads around and down, The footpath and the byway, That leads away from town. The dust is on the highway, And on the soul o' me, Oh, God o' love, that my way, Should lead me far from thee. But blythe will be the highway

Begirt with blooms and dew, Dear heart o' mine, when my way, Shall lead me back to you.

Love crnd Friendship

By W. C. Brann

That I am unable to appreciate that Platonic yearning of soul for soul, that deep calling unto deep, of which I have read, is my misfortune rather than my fault. It appears to me too much like voting the Prohibition ticket, or playing poker with Confederate currency.

When I love a woman, I love her up one side and down the other. I may be an uncultured and barbaric noddle, but I want to get hold of her and bite her neck. I want to cuddle her sunny curls on my heaving shirt-front, when I talk to her. I believe with Tennyson in the spirits rushing together at the touching of the lips, and I just crowd up and let 'em rush.

Some men MAY esteem wornen for their society, with never a thought of sex, but that isn't love. Love, as I understand the term, is to friendship's non-consuming flame, what the fierce glare of the noonday sun is to the mild radiance of the harvest moon. ft is something that makes two persons of the opposite sexes absolutely necessary to each other. It is a glory in which the soul is bathed; an almost savage melody that beats within the blood. Love is not altogether of the earth earthly. It is born of the spirit as well as the flesh; of the perfume as well as the beauty, of the great red rose.

Pcrpcr Anonymous

"Pop, why do you always sign my report card with an .x' ?"

"I don't want your teacher to think anyone who could read and write would have a son as dumb as you."

LiIe

Life is but a garment. When it's dirty, brush it. When it's torn, mend it. Make it last as long and as good as you can.

-Tagore It Depended

Judge: "You say you have known your life? Then tell the jury if you guilty of stealing this money."

Witness: "How much was it?"

this defendant think he would all be

Then Business is Scrle

When you shake hands with your competitor and mean it-when you work hard in your business and love itthen business is safe.

When you advertise service and give it, when you build reputation and keep it-then business is safe.

When you can accept wise counsel and heed it-when you agree to what is wise and stick to it-then business is safe.

When you can sense comp€tition and not knock itwhen you can fight competition and still boost it-then business is safe.

When you can recognize wrong and combat it-when you can believe in a right and shout it-then business is safe.

When you can strive for an ideal and live it-when you can aim for what is right and hit it-then business is safe.

Did you give him ",o.Pi$.I?1t..n., or man, And bearing about all the burden he can.

Did you give him a smile? He was downcast and blue, And the smile would have helped him to battle it through. Did you give him your hand? He was slipping downhill, And the world, so he fancied, was using him ill. Did you give him a word? Did you show him the road? Or did you just let him go by with his load?

-By W.J. Foley

That's the Tinre

It's easy enough to be pleasant, When your wife signs your name to a check, But the guy that's worth while

.Is the guy that can smile

When she's shaving the back of his neck.

Waterborne Lumber Exports

Waterborne lumber exports from Pacific Northwest ports in British Columbia, Puget Sound, Grays-Willapa harbor, Columbia River and Oregon coast during March totaled 103.6 million board feet, compared with 150.1 million board feet for March 1947, Pacific Lumber Inspection Bureau's figures show,

Total waterborne expbrts for the first quarter of this year were 320.2 million board feet, compared with 393.7 million feet for the corresponding period ol 1947.

Waterborne lumber shipments from Oregon and Washington ports to U.S. destinations totaled 102.3 million in March, compared with 59.5 million in March 1947. Of the March 1948 total, 53.8 million was from Oregon ports, the rest from Washington.

British Columbia continued to make substantial shipments to domestic U.S. destinations, 10.3 million feet in March, compared with 10.5 million the previous month and not more than a few hundred thousand feet in all the months since May 1946, including 138,128 feet in March 1947.

Hello Kcrthleen!

Mr. and Mrs. H. W. (Hank) Aldrich, Jr., are receiving congratulations on the birth of a daughter, Kathleen, at Eugene, Oregon, April 20. Mr. Aldrich is a member of the wholesale lumber firm of H. W. Aldrich Lumber Company, Eugene, Oregon.

Lumber Merchants-

You hove rhis big qdvqntqges only you con sell PEER,IESS

Make the Most of lt !

Ever stop to count the ADVANTAGES oI being a retcril lunber merchcmt? Perhcpe the lirst cdvcrntcge, these dcrys, is the lact thcrt you, cnd ONLY you lumber rrerchrmts, ccnr sell PEERIESS.

ALnost every issue ol every mcguzine devoted to the hone is ielling lolks cbout modem, convenient, becrutiIul kitchens. Every lcrrily is sold on the idecr. Sewon't you merely go out and CLOSE TIIE ORDERS? We'll be glcd to hecr from you.

PEERTEgS

BUItT.IN FIXTURE CO.

26O8 Son Poblo Avenue Berkeley 2, Gcliforniq llokrrr of DEERTESS

,f Swlt-in T'urniturg