&aha,n'W PR1SPECTS, MR. TUfuIBER DEALER!

Yes, Balsam-Wool consumer advertising, fearring the lumber dealer, will make more than 2.0OO,000 individual appearances for you this ear-reaching a total of 8,800.000 families.

And ALL of those prospects s'ill be directed > you-for Balsam-Wool is sold by lumber ealers only.

You, the lumber dealer, have played a major art in creating the tremendous demand s'hich ,alsam-Wool now enjoys. That's because lumer dealers all preJer to sell Balsam-Wool. There re two main reasons:

First, Iumber dealers are proud to have the nest insulation on the market to sell-proud f its record-proud of the reputation of the )mpany that makes it. They know that no other insulation can equal Balsam-Vool's 2 5 years of perfect performance in hundreds of thousands of homes. part of the county: "What do people in this section say about my candidacy?" And the fellow said: "They don't say anything-they just laugh."

Secoud, lumber dealers know that their profits are protectecl w'hen they sell Balsam-\fi'ool. For Balsam-Vool is sold by lumber dealers on/y. It is not subject to drastic changes in distribution which upset established clealer relationships. It is never sold by "outside" competition at a los'er price.

These reasons help to explain why BalsamWool sales are now at an all-time peak-and q'hy the dealers who sell it are reaping substantial profits. $/ood Conversion Company: Dept. 110-58. First National Bank Buildinp;, St. Paul 1, Minnesota.

"I like not only to be loved, but also to be told that I am loved. The realm of silence is large enough beyond the grave. This is the world of light and speech, and I shall take leave to tell you that you are very dear." * * * -GeorgeEliot.

I picked up a copy of an old magazine, and my eye was caught by an unusual heading. It read: "We All Need Praise." The article was a delightful one, written by a woman, about the great value of well directed praise. There's a great thought. We do much more of that than we used to, it is true, but we still do much less of it than we should. Well directed and timely p:aise does much to lighten labor, increase effrciency, promote enthusiasm, enlist cooperation, and keep the skids of life and of industry well greased. Let's give praise where it is deserved-and when. Let's do our back-patting more intelligently and more generously.

No man is so poor ".:" ;r; that he can't be kind and thoughtful to those with whom he comes in contact.

"How is business?" ,l.rl"ul uor.r,r, friend. "Dull," he answered, "dull as a day in heaven." Of course, he'd never been there. He was thinking of the ordinary, orthodox heaven he'd read and heard about. That WOULD be dull!

Thomas Huxley said many wise things in his life, but none more helpful than his remark about a ladder: "The rung of a ladder was never meant to rest upon, but only to hold a man's foot long enough to enable him to put the other foot scmewhat higher."

Even though I may admire some of their characteristics and virtues I often shudder when I hear or read where some "party man" puts his party above his country. I don't see how he can do it. The true statesman labors to make all men equal before the law. The patriot puts the welfare of the whole people before the claims of any clique or party. I'm afraid that a true party man can be neither a true statesman, nor a true patriot. I'm not dead sure he can be a top notch "tatr.l. * *

With every day that passes I become more convinced that the most successful man is the one who is always trying to stir up a little fun and happiness, for himself and the other fellow. As Tom Dreier so well puts it: "The man who immortalizes each moment. knows in the truest sense what immortalitv is." -*r:t<

For the next severat the words "liberal" and "conservative" are going to be two of the busiest words in the political world. So I'd better wise you up on what they really mean. A "liberal" is a man who thinks as he pleases, but throws dead cats at anyone else who wants to do the same. And a "conservative" is a fellow who doesn't approve of anything a "liberal" does.

Harold Young gets tJe *r^ ,., the smartest potitical remark of recent days. He said that Henry Wallace is burning his bridges AHEAD of him.

A friend writes me: "When the white men came to this country back in the 17th century, there were no taxes, no debts. no bureaucrats, and the women did all the work. Can you imagine men dumb enough to try and improve on such an ideal situation?"

Verbal criticism i" ,,oJ ";"; strongest. A fellow who had recently announced for office, said to a man in another

You might as well be dead as without a sense of humor, particularly the way the world is wagging these days. It saves you doctor bills and many aches and pains and worries. Because a smile beats a pill a mile, and keeps the heart happy. If you are so unfortunate as not to possess an automatic sense of humor, start out to get one. You can't buy it any more than you can buy a ticket to heaven. Just study yourself and see why you haven't a sense of humor. By the time you've watched your own antics in the glass a while, you'll probably have one. Don't forget the good old gag that says: "Blessed is he who taketh himself seriously, for behold, he shall afford much amusement"' * * *

I always regret hearing a man stewing about saving his soul. Perhaps I shouldn't, but the fact remains that I DO. Everything in the universe worth saving, will be saved, I believe. To make yourself worthwhile-your soul worth saving-that's the ticket ! By your WORKS-NOT by your scared prayers-shall you be measured when the measuring time comes-and weighing time comes. And if

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