cARtow COMPANY

738 Eqst 59th Sireet ADoms 4-0159

Johns-Mqnville to Sponsor 1957 R.erqil Merchondising Clinic

Yon Con Depend on

Los Angeles l, Colifornio

Established 1896

The Johns-Manville Sales Corp., Building Products division, 816 W. 5th St., Los Angeles (Mlchigan 6011), will sponsor its third dealer-training school in the area this month. The retail Merchandising Clinic starts Tuesday,

6807 McKin,ley Ave, Pleerscrnt 2-l|rg;

May 7, at the Huntington-Sheraton hotel, Pasadena, and continues there through Friday, May 10.

The company says many area dealers have requested Johns-Manville again to provide the kind of specialized training needed by their personnel, fundamentals of salesmanship, estimating and detailed product information. In order to defray some of the expense involved in this kind of a program, J-M has set a nominal reservation fee to help cover the cost of lunches for the group and for cocktails and a banquet at the end of school, reports H. \M. Mattice, district manager.

Highlights of the 1957 classes will include: May 7Building Your Own Sales Story; Things People Want; Colorbestos Siding product discussion; Creative Selling; Estimating Home Improvement; Estimating New Construction (evening session) ;

May &-Asphalt roofing product discussion; Estimating Home Improvement (continued) ; The Approach; Asbestos roofing product discussion; The Demonstration; Estimating;

May 9-Insulating board products; Estimating Interior Remodeling; Overcoming Objections; Flexboard product discussion (including new movie) ; Time-Payment Selling; May l0-Spintex Insulation product discussion; Closing of Sale; Terraflex product discussion; Sales Promotion ; etc.

Peterson Hesds USP Merchondising

The promotion of Malcolm K. Peterson to the newly established post of director of merchandising of United States Plywood Corporation is announced by Monroe W. Pollack, vice-president in charge of sales. He will be responsible for the merchandising plans and programs for all products distributed through the 104 branches of the organization. During ten years with U.S. Plywood, Peterson started in the Seattle mill, became a salesman in the Chicago branch, and in 1951 was made manager of the Boston branch.