Specify DUR,ABLE'S PTYWOOD

a product of Durable Plvwood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

Paul Ely and Gene Flack, sales counsel and director of advertising for Sunshine Biscuits, Inc.

Ely, who spoke as "one lumber dealer to another," paid high tribute to Jack Pomeroy and Dealer Joe Kirk for their excellent management of LMA afiairs and their good work in NRLDA matters; Pomeroy is currently a member of the NRLDA 1957 Exposition Committee, and Joe Kirk is a member of NRLDA's executive committee representing California.

Besides detailing the drastic evolution in lumberyard merchandising during recent years, Ely went on to outline the many benefits derived from association membership.

"Your Association," E'ly stated, "is the life line of your business. ft represents you in government matters; it helps prof,note better over-all industry relations; and it &ras been extremely successful in maintaining and promoting proper channels of marketing and distribution."

Ely went on to state that the NRLDA was recommending to Congress that VA home-financing be dropped on July 1 and absorbed into FHA (maintaining a special benefits department for veterans within the FHA framework).

The president of NRLDA also urged an extensive program of selling the lumber industry to our young men of high school and college age.

"This is one of our biggest problems," Ely noted, "and the other major industries are capitalizing on it. Because we are doing an inadequate job of selling our industry to our employes and executives of tomorrow' we are faced with having to sell our industry to our employes of today."

Tn closing, Ely declared that the home-improvement trend

Durable's fir,000,000 plant inoestment-utbicb includ.es tbe fnest equipment aoailable-assarcs lou of consistent quality, pecializing in TRUCK & TRAILER* delivery as well as Cadoad lots. xAll Truck and Trailer sbipments protected by POLYETHYLENE coaering in addition to tarpaulin.

D"rnirrg California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood Tbrougb qualifed, iobbers only.

FRED C. HIILMES LUMBER Ctl.

Wholesqle lumber

Rail/T r u ck- &-T r oiler Shipmenls

OID-GROWTH, BAND.SAWN REDWOOD from Boiock Lumber Co., Monchesler

OTD.GROWTH DOUGIAS FIR From Spocek Lumber Co., llonchester

PRECISION.TRI'IAMED STUDS

Douglos Fir White Fir o Redwood

REDWOOD POSTS qnd FENCING

Fred HOLMES / Corl FORCE

P. O. Box 987

Fort Brcgg' Cqlif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37OO

Southern Colifornio Office: Russ 9HARP fWX: Poscr Gal767O

P.O. Box S5-Altodeno, Cclif.

Phones: RYon l-OO79; SYcrrmore 8-6845