ERATI(llI Flx. ll

, , when it comes to modernizing your existing showroom---or building a brand-new one for that matter-you'll be time and money ahead to let GAREHIME CORPORATION take the headaches out of the job. An efrcient store planning service and expertly trained display artists will handle your particular job from start to fnish. No business interruption-you can supervise the job with plenty of time,to spare.

Contact GARIHIME for a free estimate and full details about its Complete Package Plan.* l-lrt' nt'xt sl)r:tlir: r ()l tlt(. l)iurel \\'its ()ute'()ing I'rcsirleli ('hiLrlcs )lrtlrlLrrl. \\'h() ()lltlint'rl his llrnt's rrrcthorl of esti1rr:r1ilg. rts t'rrrl-,rf-ntr)ntlr ilt\ ('lt()r_\' for lrrolrt-;rnrl,loss lLrrrl irrsrtr:Lrt',.' l)url)r)ses. "\\ hile tlris rnctlrr)(1 is n:rtunrllv not rrs ('-\;r('t;rs il l)llvsi(';rl irrvt'rtor_r'." Shelr:Lrrl cxlrl:Lincrl. "i1 >ir\ ('s 1ls ('()|si(1cf:rl)lc tintr :L1ld lltr)il(]-\' irlt(l is ltccrrr:r1t' ('n()ll!ll ior our l)ut-l)()scs. Litst -\'e;rr (l().;()) ()ur cstint:rl('rl irrcrttrir-\' \\AS L.l', lcss th;Ln otrr irctlurl irrvcnton'. I thirli \\'c ('()111(1 rttiss ()Llr in\ ('1rt()f,\' thi: llucll ilt l)riciltg. il '('ost ()r ]l;rrliet.' n'hiclrcvt'r rs Iorlcr."

*Slore Plonning Servic+:peciolirff in lunboryord merchondi:ing.

*Urinc DALEY STORE fIXTURES qcluriyely-in 8 dcorour Golorr, tho.o fixlure r€ll ncrchoaditFnol 3fora ii.

*Cqrrying complltr rlocks--+ond & powcr toolr, builderr qnd cobinct hordwore, miscelloncour hordworc, gotd.n aquipm.nt, alciricol ond plumbing rupplier.

THE TMANC WORKSHOP wqs storred wirh o rolk on Advertising by the president-elect, Homilton Knott "ANY TYPE OF PROFIT-SHARING plon will increqse employee loyohy ond moke them more conscious of compony eornings" 5teve Ross, Centrol Lumber €o., Honford (rop left).

"END-OF-MONTH INVENTORY estimoting soves us considerqble time qnd money" Chqrles Shepord, Friend & Terry Iumber Co-, Socromento (left center).

"$400,000,000 lS EMBEZZTED onnuolly from Americon employers" Wendell Scoil, Merner lumber Co., Pqlo Alto (lower left).

"THE WORKSHOP is now in session," goveled Russ Stevens (top righr), A. F. Stevens Lumber Co., Heoldsburg, LMA ex-president.

"GRADE-STAMPING OF Att I-UMBER will eliminore up, groding by opportunists who reflect upon the entire industry" Eqrle Johnson, Wqtsonville Lumber Co. (right center).

"OUR PROFIT - SHARING retirement - fund plon hos brought us o decreose in lurnover, ond thus expense of troining new employes" Homer M. Hoyword, Homer T. Hoyword Iumber Co.,5olinos (lower right). tlr;rt incrtlr>r'rl ('()lsLtntcr l,rrsirrcss iot- \:()ll llciuts nt()rc lrttsittcss irir tlrt'rrr irr tht lorrg rurr."

"Above all," Knott concluded, "bear in mind that results from advertising can't be tallied like lumber. Advertising is an art, not a science."

Ir tlrirtl-|1lLcr'l)( isiti()r ()n the l)irr('1 \\'rre Steve lioss, ( cr, 1r;rl Lrrrrilrcr t'()rll);ur\'. Ilanforrl. iul(l IIoln€t- ll. Il;r,r'u:rrtl, Il,inrt'r' '1.. II:r_r'ulrrri Lurnlrcr ('orrrlr:rrrr'. SlLlintrs. 'l'hcsc 1no lir t-rvirc <letr1rrs sl)()lir olr the nrcr-its of enrplolct' l)r()llt:Jt:Lring lrltLrrs. I)c:rlcr ]{oss on :r ,\'eilr-cn(l lxruus l)l:nr ()r iln entlrlo,r'ec-st()('li l):rrticil)iiti()n l)liur. :ur(l [)ealcr I l:rvrr';rrrl r,n l' prolit sh:tring l)llur il iun<l [ornt, ir(lnri]tistcrerl ;rrtrl in \ cstr'(l lr_r' Lhrcc. trrlstccs. :ut(l c()llce tilrlc rrporr retirclle llt. Ir thc c:Lse of 11're llltcr l)lillr. irlr tnrl)l()_\'e c lclrting lrt'iort' lris retirt'tttent rr,rulri lrc t'ligilrle for u1r t,) 50'i oi his slr:Lrt' irr tht: irrn<1.

.\lthough thc pl:rrrs ()ltLline(l lr,r'tlre 1\\() (leitlers rlill'trcrl :()r)rc\\'hirt, thc t'r'crrtu:rl result is tht's;Lrre. thcr'lroirrtcrl 0rr1. "lt hlLs lrectt lrroven lrt_t'ortrl lL rlottlrt." Il:r-r'ri'lLrrl ;urrl lioss lroth noterl. "thltt ;utl tt'1rc oi lrrr,lrt-shlrring )r- r'r'tir('ntcitt lrlrrrr uill ircre;rsr clnl)l()\'er 1,,_r'tLltr'; it rrill nl:rlic tlrcln rr()re c()ns('ious ,,i ('()nr1)ar.1rv cirrnirgs: lnr(l it u'ill ctrt <lou'rr ,\'()tlr tllrn()\'cl--it1r(l thtts -r'ortr t\l)clsc , 'i l ltininrt n,,rr r'1r1 l) I ( )_\'c s. "

I::trle .f,rhnsort, \\'atsorvillc I-ttrrtlrer (-onr'1rlrr_r'. sl)c:rliinq ()n tlle :rtlvislrlrilit-r'oi grrrlc-s1:Lr1rl)ing lrll lrrrrrlrtr. \\'trs 1tc\t (,n thc l):urcl. "li tl-rc gr:rrlt'st:urll)ina-of ;rll lrrrrrlrrl'ca.n l)e :tchi('\ c(1." .f ohrson strte (1. "it u'orrlrl 1)rit('tie :rll-\' clintin:rtc thc rrlr-gr:trling currcntl_r'lrcing ciIrrie(l ()r l)_\'rr ierv opP,,rtrrrrists \\'h() retlect 1ll)()lr thc ('ntire inrlustr-r'."

.l ohns,ir tlren c:rllc<l orr .[. ( ). lIanrlle _r'. ()\\'ncr- of (-lrrrrrc] l',rriltlcrs Sulrplr'. for:r rcpot-t olr his l)r-'){r-es\ in guttin,l

High Yosemite crumpels cre

Homer cnd Sheilo Merlo behind Poul Goboury. 19. The Al Honsens ond the Hugh Pessners. 20. An oll-slqr Cqst?-Jeon Pomeroy, who broke her leg ecrlier while skiing in Mqrch ot Bodger Poss, collects c high-level autogroph from Charlie Shepord. 21. A redwood conference, perhops?-Owen Srebbins of the C.R.A.. John Klopfensrein ond Chorles Schober of G-P's Hommond-Colifornio, qnd Arcola Redwood's Lloyd Hecorhorn. 22. The Fronk Heords, the Jim Arkinsons qnd the Jim Hopkinses gef fogether omong THE tcenery. 23. Mr. ond Mrc. Herb Latell qnd Mrs. Mock Giles. 24. Mr. qnd ft,lrs, Dovid Wighr qnd Del Trovis. 25. Poul Ely, Brion Bonnington ond Poul Goboury (ond we shudder to rhink where lhe romeromqn moy hove found this comera subiect). 26. Del Trovis (left) receives his gotf prize from Homilion Knotl. who directed lhe loulnoment. 27. Wonen Mooreheod (lefr) with "Red" ond Chris Pendleton. 28. Fronk Billings ond Rito Knox qre prety good exomples of whot c good time everybody hod ot two induslry-tponsored cocktoil porties. 29. Mrs. Eorle Johnson, Lew ond Gertrude Godqrd, Eorle Johnson, Mrs. ond Roy Noble. 30. The Golewoy Singers of SF'r "'Hungry l" were o highlight of the entertoinment.

Monterey building codes amended to specif y that all lumber then brought up a problem not generally discussed in prebe grade-stamped by a recognized agency. Getting the vious rvorkshops-the problem oI entbezzlements. "Do you state's building codes amended in this direction is just a reahze," he said. "that employes of American businessmen matter of time-but the sooner the better, Dealers Johnson embezzle a grand toial of over $400,000,000 from their emand Handley declared. ployers each year-and it's getting worse, not better?"

The last speaker on the morning's program rvas \\rendell Scott went on to urge the dealers not to overdo employee Scott, offrce manager of Merner Lumber Company, Palo trust. "Don't make it too easy for them. Be reasonable about Alto. Scott, in speaking about good office procedure, dis- how much trust you place in them," he urged. "After a11," ,cussed the problems of keeping good office personnel and Scott noted , "on a 4/o net, a $10o embezzlement u'ill mean the right equipment for ofifice rvork. He stressed the im- that you will have to go out and get a $2,500 order to make portance of having a good girl on the switchboard, capable it up. It would be a lot easier for you to keep that $100 in of getting messages and names correct, and possessing a the first place," he concluded. pleasing voice and friendly nature.

Russ Stevens then closed the Workshop and the group

"Your switchboard girl, or whoever answers the joined their l'r,ives and friends for luncheon and the final , phone, is in many cases responsible for your customer's afternoon u'indup session. first impression of your business. Be sure that it's the right impression you're giving him," Scott stated.

TUESDAY AFTERNOON. APRIL 9

I-MA's incoming President Hamilton Knott presided over 'Scott, who was formerly with Montgomery, Ward & Co., the afternoon program, n'hich featured NRLDA President