The Associotion Sense

It has often been said that one great difference between men and monkeys is that men can and do profit by the experi,ences of others, while monkeys do not"

In Borneo the natives capture monkeys by a simple device. They cut the tops off of cocoanuts, put a slip knot with a trigger on it over the top of the hole, and in the cavity they place an eatable of which monkeys are very fond. S&rortly a monkey thrusts his pavr into th,e hole, the trigger springs, and the monkey is caught tight by the wrist. Then what happens? He cries loudly, and th,e other monkeys gather to see what's bothering him. Seeing his predicament, others stick their fists into the h,o1es in other cocanuts the natives have plac,ed close by. They just have to find out rvhat made the first monkey holler. And th'ey do, just as he did.

Now, if those monkeys had possessed the associational sense, that couldn't have happened.

Each business man works out his business problems, has his own experiences, bitter and sweet, and they are filed in his memory and his books. Each other man does the same thing. To each come experiences, ideas, thoughts, etc., t,hat probably come to no other. Separately, his experiences help only hims,elf.

But collectively they help ali those who join in cooperative and association work. The experience of each member becomes the property of them all. One merchant would have to live long to get all the experiences he can get by belonging to an association of .his own kind. The experience