Tested qnd proved

Here's the secret-A stripe of special Seal-O-Matic Adhesive is factory-applied to the underside of each shingle. The sun's heat seals it down automatically. Seal-O-Matics grip tight, stay flat-even in hurricane force winds. Seal-O-Matics are the volume and profit leader in the asphalt shingle market-and a powerfi:l tool to help sell new homes faster. And Johns-Manville backs you to the limit in telling the Seal-O-Matic story.

Only Seol-O-fUlotirs hove this proved record of performonce

More thqn IOO,OOO Seol-OMolic@ roofs are giving completely solisfoclory performonce in cll extremes of weolher-heol, cold crnd hurricones

Self-sealing shingles are only as good as their adhesive properties. Patented Seal-O-Matics, the orig- inal self-sealing shingles, have an adhesive stripe of erclusive design:

Wide stripe-ptovides large bonding area

Thick sfipe-assures bonding even under unfavorable conditions

Contintnus stripeeliminates openings, water cannot blow under

F ull -length str ipe -ptotects corners from being lifted by wind or cold

P rotectpl, stnpe- keeps adhesive free of foreign matter which would interfere with sealing

Johns-Manville congratulates tbe American Institute of Architecte on its 100th Anniversary.

-Consult un architect-uee quality mderials.

NHW $ALE$ IDEA$ o . o

For many years, copper in its many forms has played an important part in construction. Flashing, dampcoursing, and all types of waterproofrng have been major uses of copper products. However, because of its unique texture, agelessness and workability, sheet copper has also been sold extensively for decorative purposes. Wall and door covering, paneling, fireplace hoods and other forms of decorative applications have been found to be excellent uses for thin sheet copper. Now the use of Copper-Armored Sisalkraft for paneling may also offer labor savings, as well as being original and decorative.

Most dealers are familiar with Copper-Armored Sisalkraft, a product u'hich consists of a sheet of pure electrolytic copper laminated to a sheet of heavy creped kraft. The sheet copper overlay comes in weights ol l, 2, and 3 ounces (per square foot). It is sold mainly as a flashing and waterproofing material. However, because of its light weight, strength, and variance of weights and widths, it is now being sold for various decorative purposes. Its firm crepe kraft backing offers the right amount of padding for texturing and assures a depth to the pattern. Few tools are needed to work with this copper. Ball peen or claw hammer, linoleum knife, scissors, or any small hand implement can be used for designing and texturing. A small dowel with one end pointed and the other end blunt is a handy texturing tool. Many and varied surface treatments can be created. The

Chuck Wagon Breakfast

A merchandising idea that hits the customer right in the appetite is making plenty of friends for a San Francisco grocery chain and it ought to be even better on a smaller scale for retail lumberyards that are interested in building do-it-yourself trade. The promotion is a free "Chuck Wagon" breakfast for customers. It was developed by the Lee Brothers grocery chain. The event has been so successful that up to 2,ffi0 persons have been served in a single Saturday morning. Bill Lee says: "Nothing has made more friends for our 15 stores in the Bay area than our Westein Chuck Wagon breakfast."

Although few lumber dealers would want that many people in their yard during a half day, the breakfast idea is such a proven customer-catch that it's well worth consideration on a smaller scale.

The Lee Brothers' breakfasts are prepared in a large, good-looking booth in front of the store. The booth is constructed of glass and big, strong panels of relief grain fir plywood on the exterior, enameled inside for sanitation. The ZZ-loot long, 6-foot wide and 8-foot high booth is built in sections for easy knock-down when breakfast is over. Customers begin lining up early for an old-fashioned cowboy style breakfast which consists of orange juice, three or four hot cakes with butter and syrup, one or two eggs pan-fried in butter, two pork sausages and a mug of coffee.

Lee Brothers use the breakfast to kick off the opening of a new store, and also to "hypo" stores whose volume may be lagging. Results are positive.

Selling Gopper-Armored Sisqlkroft for Decorotive Uses

imagination of the user is the only limitation to the versatility of Copper-Armored Sisalkraft. A permanent protective coating can be achieved by coating with a clear lacquer or plastic spray. Used over plywood, it makes an attractive hood for a kitchen range, or an interesting table top. Some dealers have sold this product for distinctive panels on the outside of homes. Not only does the copper serve as an attractive decor but it offers protection against moisture and vapor damage. Not only does copper bring a high dollar profit but additional profits are realized through "tie-in sales" of embossing tools, finishing hardware and protective lacquer.

A big advertising splash always precedes each breakfast. It ,consists of throwaways, two-column by eightinch ad mats in local newspapers, and mobile neighborhood advertising by truck and trailer. The booth used by Lee Brothers was designed by Walter Bates of Ray Winther Co., San Francisco engineers. Total cost is estimated at $600. It includes two electric ventilating units and complete wiring for the entire cooking set-up, as well as wiring for the public address system. Bolts and wing nuts hold the booth sections in place.

Cost of staging the Chuck \A/agon sessions is really negligible compared to the results, says Lee. "An ordinary give-away like a TV set," he says, "can arouse a lot of interest, but it only makes one person happy. We feel that we make everyone in the neighborhood happy. And that puts them in a mood to buy our groceries."

Or, in a lumberyard, it could put them in the mood to buy building *","tt.1r.* *

New Use for Plywood and Plastic

Building supply dealers in rural areas were shown in a recent issue of Farm Journal how farmers who raise turkeys can get triple use from the sun porch by the use of plywood and plastic panels, in which a turkey sun porch is used as a brooder house, rearing house, and for the breeding flock during the off-season. Poultrymen put up temporary sides of plywood and clear plastic, lay a temporary floor of roofing paper, and moVed in the brooder stoves. Those wanting plans should write for bulletin on Turkey Production, University of Massachusetts, Amherst.