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parties at the lumberyards, inviting customers and the public in to view the movies. Such ideas open up new avenues of merchandising the wares of the yard, and enhance the business through improved public relations and understanding of lumber and the lumber industry.
Bookings should be made several r,veeks in advance of planned showings of the color films. Black and white prints of both movies are also available for television shorvings.
Mofhis Nqmed Representqtive For Plywood & Door Western
Bob Mathis and John Jenswold, partners in Mathis Harclwood Sales of Oakland, announce their appointment as exclusive sales agents for Plywood & Door Western Corp. of Los Angeles. The territory will include the 11 western states, with the exception of the greater Los Angeles area, where Plywood & Door Western Corporation maintains warehouse facilities. Plywood and Door has headquarters in New York, along rvith the main office and rvarehouse oi Plywood & Door Eastern Corporation. In addition to the eastern and western warehouses, which lvere set up to service distributors in those areas, there is also a Plyvi,oorl & Door Southern Corp. warehouse located in Ne.iv Orleans.
Mathis and Jensrvold will be handling Finnish Birch Plywood and are notv establishing distributors throughout the 11 lvestern states. Information concerning the nearest distribution rvarehouse for this product may be obtained by contacting Mathis Hardwood Sales, 600 16th St., Oakland-telephone TEmplebar 2-0834.
Quatity
lmported snd Dornesfic
HARDWOOD PTYWOOD
Single.ply
DOUGTAS FIR & WHITE PINE PLYWOOD
Hardboard
CelotexForest Hardboard 24
Carload Quolotion on Reguesl
T0rrey 3-5731 lUdlow | -2149
Wholesqle Only lO8O8 Nance St., Norwalk, Colifornio P.O. Box 485
NOW is o good time to Push commons, which ore in good supply. OId SupplY-ond-Demond is ploying Ned with the price ol Redwood uPpers. Higher mill costs qre cutting your morgin o{ Profit.
These common grodes with some wcrste will do prettY neqr whqt the clecn grodes do. We've got to seli more chorqcter with these common grodes it's true, but look ot the profit morgin.
We ore sitting on o big piump pile of commons. GT(lUGH
7221
Allied Mosonry Council Formed
Formation of the first alliance in history of the major producers, contractors and union craftsmeu of the heavy construction industry was announced March 30 in New York City. Following announcement of the Allied Masonry Council's program to raise the quality of building and reduce building costs, IJ. S. Senator Warren G. Magnuson (D., Wash.), lauded it as "an important stride forward in the progress of this nation's heavy construction industry."
Supporters of the newly-formed Council are the Structural Clay Products Institute, the Marble Institute of America, the Indiana Limestone Institute, the Building Stone Institute, the Mason Contractors Association of America, and the Bricklayers, Masons and Plasterers f nternational Union of America, AFL.
New Booklef
L.A. Hoo-Hoo to Hear Firsthond Srory of 'Hollywood ExPonsion
Jerry Essley, Snark of Los Angeles Hoo-Hoo Club 2, is expecting a full turnout of Black Cats at the Pasadena Athletic Club on the evening of May 13, when Loren Pratt, manager of the Hollywood Chamber of Commerce, will tell the story about the planned "face lifting" of Hollywood. The speaker will be of particular interest to all lumbermen and builders.
Snark Essley suggests all members of Hoo-Hoo bring a retail dealer and guest who are interested in the vast expansion program that is now underway to modernize the Hollywood Boulevard area from Vine Street to La Brea'
Coc?s, Huddleslon-Buck Formed
A new firm, the Coats, Huddleston-Buck Lumber Corporation, has been established in Portland, Oregon, it is announced by A. F. (Al) Coats, president' The company will feature a complete rvholesale and remanufacturing operation including resaw, planing, kiln-drying and milling in transit. Among other operations, the firm will speciilite in roof-decking, special loadings and workings, shingles, shakes and Pre-cut dimension lumber'

Company headquarters is at the newly purchased BlakeDavid plant in North Portland. Plans call for early expansion of facilities at the present location' Other officers are A. H. (Pete) Buck, vice-president, and A' J' (Jack) Huddleston, secretarY.
HATET
TOPAZ t-1281 toGAN 8-6659
The "Big Picture of Medco" is told in a colorful brochure, bearing that title, which has just been put out by the Medford Corporation of Medford, Oregon. Profusely illustrated with photographs and artwork, the 16-page booklet shows a tour through their vast forest lands and modern plant operations. Pictures taken in the great southr'vestern Oregon stands of Ponderosa pine, sugar pine, Douglas fir, white fir and incense cedar (through which wind the 70 miles of company owned railroads), shor,v log ponds, the modern logging equipment and actual woods operations.
Monufocturers
Slock qnd Detoil
P.O. Box 385 & Jobbers
Sqsh & Doors
GRESGE]IT BAY
II(l(lR$
Wirh Microline Gore
THE WEST'S FINEST FTUSH D00RS[
Phones: Texos 0'4831
Sonto Monica, EXbrook th32@ tholesrle tc
Lumber Yrrds Only