ls Yours cl Friendly Ploce of Business?

There are still a lot of business offices that have failed to learn the first big thought in selling: they haven't friendly places of business. How about yours?

Have you ever.taken inventory to see whether or not there is a barrier of red tape, inattention, or what not, that makes the caller feel that he has to force his way in? If so, get rid of it. It is hurting your business. If your business depends to any reasonable degree on the goodwill of your fellow man, then make it easy for them to get in, to reach you and the other people in the place they may desire to see.

There are still lots of business men who are possessed of the egg-headed idea that difficulty of approach is the sign of a big man. It isn't. It's the sign of the cowrterfeit. The business world is over-burdened with Zz-caliber guys who are always "in conference," or some other stilted excuse. And the busine$s world does not approve.

Run a friendly place of business. Have someone who knows how to smile and show a friendly interest in every caller'meet your visitors. Make your callers feel at home at once. The fact is they are probably fattering you by calling.

The business man who makes himself hard to find in his own office is 6rst cousin to the guy who carries a cane; he's bound to be weak in one end or the other.

NtliA Chonges in Bqrometers

,4 Dependab/eSource

TnnruR, WEBSTER & JoHNsoN

ARE MANUFACIURERS AND DISTRIBUTORS OF

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/R"d*ood Siding ond linish

4clnderosa Pine ond Fir Mouldings

4in"Sosh ond Ponel Doors fn oddirion 7T*il ore octively engoged in the procurement ond distribution of qll West Coost lumber products ond mointoin buying offices in producing oreos to give the trode complete one-coll service.

Washington, D. C.-The National Lumber Manufacturers Association announces several improvements in the presentation of its statistics on lumber and hardrvood flooring. It is revising the Monthly Statistical Report orr Lumber and Hardwood Flooring to include additionll information and make the report more easily understood; it u'ill replace the monthly National Lumber Trade Barometer. At the same time, the association offered members of the lumber industry and the general public both the Monthly Statistical Report and the weekly National Lumber Trade Barometer on a subscription basis.

The weekly Barometer, which records current trends of approximately 500 reporting mills, is offered for $5 per year. The Nfonthly Statistical Report, including a semi-annual Statistical Summary, is available for $2 per year. The weekly Barometer, which has been published without interruption f.or 39 years, will be continued without change. Subscription forms are available from NLI\'IA, 1319 18th St., N.W., Washington 6, D. C.

New Building Fecrlures Redwood

The nerv Pacific Mutual Life Insurance Co. Northern California headquarters building at California and Kearny Sts., San Francisco, features a foyer finished in sculptured California Redwood and marble. A massive 9-foot replica of Pacific Mutual's trade mark is being carved by sculptor Spero Anargyros and will be centered on the western wall, entirely faced with 4-inch thick Redwood. To make possible the huge carving in deep relief, a laminating process was used to form the base for carving. All arrangements rvere made by the California Redwood Association. The trade mark shows "Wawona," the famous giant Redwood with the road running through its base, and shows in the foreground an early pioneer on horseback, symbolic of selfreliance.