Read The Advertisements

Advertisements are kindly thoughts, created for your benefit.

Ever think of them that way?

The business of living is in reality simply the business of thinking. A human mind is like a lake. It must have both inlet and outlet.

Each of us is continually developing ideas of our own, and swapping them for the thoughts of others. If there is a famine of incoming ideas, we shrivel up. Children with "no one to play with" are unhappy and unmanageable.

The originator of an idea is not much better off than before until he gets others to enjoy it, absorb it, and benefit by it.

From thinking with our heads to doing with our hands is but a little step; and then our thoughts become things.

It is because the people of America are so unfettered in their thinking and doing that this country is so fine a place to work in; and it is because these thoughts are so freely radiated and spread broadcast in the distribution of manufactured things and in the distribution of facts concerning them (ADVERTISING), that this country is so fine a place to live in.

The advertisements in the newspapers and magazines are thoughts, telling you of the things that other men and women have developed for your happiness.

Hordwoods!

READ THE ADS ! They are the voices of hun&eds of thousands of mills, of machines, looms, shops, studios, laboratories, where millions of minds are turning pleasant thoughts into things worth while, for YOUR comfort and advantage.

Jim Kirby Wholesale Lumber Mover Back to Petroleum Building

"In order to render paramount service t() our manv cust()mcrs s'e find it is nruch better to be in a dorvntos'n central lrrcation. s() \\'e have moved our offices back to the I'etroleum Building." said _firn Kirb;" l'hen he opened his nes'offices April 15. room -130 irr the building at 714 \\-est ( )l-r'rrrllic lJorrlevard.

Iirances llobison. rvell knos'n veteran in the Southern California lumber industrr'. has joined the Kirb-r' r.rrganization and.u'ill handle sales ancl service along l'ith her duties :rs secretar)-. Frances formerlv held the same p<lsition rvith San I'edro I-urnber Companr and the Roseburg Lumber Companv. She is a member of l-os Angeles Hoo-Hoo-Ettes and has been active in lumber circles for nranv vears in this area.

-Jim Kirbl- \\'holesale Lumber Compan,v rvill represent C. I). Johnson Lumber Corporation in the Southern California territorr. through Bert D. Canrpbell & ComPan-v exclusivel'r'.

The_v u'ill offer cargo. rail and truck shipments of Douglas Fir. Pine and I{edrvood to the Southern California retail lumLrei dealers. Other \\-est Coast species are available and nrav be obtained in quantitv s'hen rer;uired.

New Tabloid-Styled Magazine

\\'ho did s'hat? Hos'did he do it? \\'hat resulted? Factual. to-the-point coverage of dealer "success stories" is or.rc of the man-r' features of "Iluilding.llaterials llerchandiser." rreu' tabloid-st-vle magazine published b-v The CeLrtex Corporation and going out n()\' to building rnaterials dealers. In each instance of outstanding dealer enterprisc. 'proht-boosting rnethods are described clearlv so that readcrs mav adapt them readilr- to their orrn ()perations. Eas-r' handling and reading is assured b1' the nrodern tabloid iormat. I)ealers also are informed oi nes-est ideas in advertising ancl sales protnotion. \\'ell-timed suggestions and hints tol'ard increasing r-olurne turno\-er are ofterecl. Tvpical discussion topics in the first issue: Do-It-\'ourself l[arket Offers De:rlers Billions in Sales; Tool Rentals l3oost Sales 30/r ; Specialtr' Ilethods of Selling R<xrfs; I)ealer "Open House" Iluilds Store Trallic. In all. l2 pages of articles and photos. Planned for quarterl-r' appearanc'e at change of season:rl markets. sllring, sunrmer. iall and s'inter.