32nd Annual Meeting of Southern California Retail Lumber Association Held in Los Angeles

Thomas J. Fox Chosen as President at Two-Day Meeting

The 32nd Annual Meeting of the Southern California Retail Lumber Association, held at the Ambassador Hotel, Los Angeles, on Thursday and Friday, April 21 and 22, was one of the best arrd most worth-while in the history of the Association. The attendance reached record proportions, being close to 800.

There was an excellent attendance at the business sessions to hear the well chosen list of speakers, who spoke on a wide range of subject:;. There was considerable stress placed on the need Tor better merchandising in the competitive days which have returned to all lines of business.

Much praise was heard for the fine work done by Secretary-Manager Orrie W. Hamilton and his staff in perfecting the arrangements for the convention.

Thomas J. Fox, of John W. Fisher Lumber Co., Santa Monica, was elected president. C. Gilmore Ward, of Ward & Harrington Lumber Co., Santa Ana, 'ivas elected vice president. Gerald V. Curran, Curran Bros., Pomona, w;ts re-elected treasurer, and Orrie W. Hamilton, Los Angeles, was re-elected secretary-manager.

It was decided to hold the 1950 convention in Los Angeles, and again at the Ambassador HotelTHURSDAY

The Convention opened with registration at 9:30 in the morning, and visits to the exhibits.

The Kick-Off luncheon was held at noon in the Embassy Room, with President Lathrop Leishman presiding.

The invocation was given by Dr. John Gray Ross, D. D., Pastor of First Methodist Church, Inglewood, Calif.

In a brief report Mr. Leishman said the Association membership was equal to last year and that its financiai position is sound. He said he thought the theme of this year's program should be the "Six M's for 1949," Men, Money, Materials, Machinery, and Merchandising.

He appointed the following committees: Nominating, George Lounsberry, Lounsberry & Harris, Los Angeles, and Park Arnold, Fox-Woodsum Lumber Co., Glendale. Resolutions, Thomas J. Fox, John W. Fisher Lumbei Co., Santa Monica; W. S. Cowling, Dixie Lumber & Supply Co., San Diego; Ralph N. Baker, Hayward Lumber & Investment Co., Los Angeles.

He read the names of the instructors of the Lumbermen's Training Course, who all stood and received a welldeserved ovation.

Dr. Clayton D. Carus, Professor of Foreign Trade, School of Commerce, IJniversity of Southern California spoke on the subject "Keep Learning".

Mr. Leishman then read the names of the students rvho recently completed the Lumbermen's Training Course, an<i Dr. Carus presented them with their certificates. These were as follows:

Victor F. Armstrong, Hammond Lumber Company, No. Hollywood; Harry Biederman, Cleveland Wrecking Co., Los Angeles; Frank Bosomworth, Pacific Mill & Lumber Co., Los Angeles; Gerald M. Bruton, Arcadia Lumber Co., Arcadia; Samuel J. Butt, Butt Lumber Co., Inc., El Monte; Dan Cobb. Garden Grove Lumber Co.. Garden Grove: Carson M. Cook, Hammond Lumber Company, No. Hoilywood; Norman L. Dean, Hammond Lumber Company, No. Hollywood; Joseph G. Desjarlais, Hammond Lumber Company, Pasadena; Francis W. Doepker, Mullin Lumber Co., No. Hollywood; Fred E. Fickey, Garden Grove Lumber & Cement Co., Garden Grove; Russell P. Fritchey, Palm Avenue Lumber Co., Alhambra; Robert C. Gaylord, Fir & Pine Lumber Co., Los Angeles; Orrie W. Hamilton, Jr., Jack Isbell Company, Los Angeles; Carroll E. Hammond, Geo. lfammond & Sons, f nc., Northridge; Howard D. Henderson, Hammond Lumber Company, Glendale; Jack R. Henderson, California Lumber Co., Ltd., Los Angeles; Webster W. Hetherington, Donover Co', Inc., Los Angeles; Donald E. Hiatt, Whitacre Lumber Co', Los Angeles; Melvin B. Jenstn, Lumber Wholesalers, Inc., Pasadena; George V. Johnston, lfammond Lumber Company, East Pasadena; James O. Johnson, Arcadia Lumber Co., Arcadia; Donald A. Koih, California Lumber Co., Montebello; R. H. Learned, Learned Lumber Company, Inc., llermosa Beach; Lowell Ludlow, Patten-Blinn Lumber Co., South Gate; Robert D. Manning, Myrtle Ave', Lumber Co., Monrovia; Wm. E. McDaniel, Geo. Hammond & Sons Lumber Co., Northridge; Ray B. McKendrick, Gledhill Auto Parts, Los Angeles; Gerald Jay Paine, Hammond Lumber Company, Bellflower; John E. Phillips, Learned Lumber Co., Hermosa Beach; Wilson P. Reed, Mullin Lumber Co., Los Angeles; Douglas G. Roberts, California Lumber Co. Ltd., Montebello; L' A. Roberts, Hammond Lumber Company, Pasadena; G. F. Roswell, Western Hardwood Lumber Co.. Los Angeles; Donald J'. Scott, California Lumber Co., Montebello; James R. Scott, Pacific Mill & Lumber Co., Los Angeles; George A. Smith, Pacific Mill & Lumber Co., Los Angeles; Grant Thompson, Tl. O. Thompson & Sons Lumber Co., Bell Gardens-; Ralph B. Wallis, Learned Lumber Company, Inc., Hermosa Beach; George W. Wilson, Door & Plywood,Jobbers, Inc., Los Angeles; Paul E. Woods, Hammond Lumber Company, BEllflower; Chester Zisk, Arcadia Lumber Co', Arcadia.

Arthur Clifford, vice president of the A. W. Burritt Company, Bridgeport, Conn. was the next speaker. His subject was "You Don't Live on Past Glory."

"What's Ahead For Real Estate" was the topic of James C. Downs, Jr., Real Estate Analyst, President of Real Estate Research Corp., Chicago, editor, lecturer, author, publisher.

Mr. Leishman introduced Arthur A. Hood, vice presi- dent and editor of the American Lumberman and Building Products Merchandiser, Chicago, who had questiorrrraire" distributed to the dealers to fil1 out to gather statistics for his talk on Friday.

The annual banquet of the Association was held in the evening in the hotel's Embassy Room. The entertainment was arranged and staged by Jean Meiklejohn. George Riley was master of ceremonies.

Friday

The Officers' and directors' breakfast was held in the Oval Room at 8:00 a. m.

A sound movie, "By Jupiter," u,hich streSsed the value of courtesy in business was shor,vn at 9:30.

The first speaker of the day was H. V. Simpson, execu. tive vice president of the West Coast Lumbermen's Asso. ciation, Portland. His subject was ,.Too Much and Too Good." In his talk Mr. Simpson explained the need for the low grade program, which was caused mainly by the fact that they are now logging 25 per cent more per acre than before the war, as a measure of conservation. He expressed appreciation for the cooperation of the lumber dealers, rvhich helped greatly in the success of the prog.ram.

"This is Our Problem" was the title of a joint talk by Charles A. McKeand and Randolph Van Nostrand, both of tl-re Merchants and Manufacturers Association. In this talk members were given some good thoughts on the sub_ ject of employee relations.

HOO-HOO LUNCHEON

The Hoo-Hoo Luncheon brought out one of the largest attendances tl-rat Los Angeles Hoo-Hoo Club has ever had.

Bill Ream, president of the club, presided.

A feature of the luncheon was a ,.parade of Fashions,'l by Blue Book Models.

The luncheon speaker Lawrence D. pritchard, assistant vice president of the Bank of America, Los Angeles, was sponsored by Los Angeles Hoo-Hoo Club No. 2. His subject was "Tlhe Business Man's Challenge.,' Vice_ president Tom Fox intrqduced the speaker.

Bill Ream, president of Los Angeles Hoo_Hoo Club. spoke briefly. He said that the club is the largest (Hoo_ Hoo club) in the United States and still g.owi.,g. He in_ troduced LeRoy Stanton, Sr., Los Angeles Hoo_Hoo's Snark of the Universe; C. D. LeMaster, Sacramento, who is Seer of the House of Ancients, and Arthur A. Hood, Chicago, who is Rameses No. 32.

Immediately following the luncheon president Leishman presented Orrie W. Hamilton with a wall barometer as a small token of the esteem in rvhich he is held by the mem_ bers of the Association.

E. C. Parker, Patten-Blinn Lumber Co., Los Angeles, in behalf of the Association, presented retiring president Lathrop Leishman rvith a beautiful gold pen and took the opportunity to pay Mr. Leishman a high tribute for his services to the Association

The afternoon session began at 2:lO p. m. rvith a talk by Gates Ferguson, director of advertising, The Celotex Cor, poration, of Chicago. The talk .r,r,as entitled ,,Can the Retail Lumber Dealer be an expert on Merchandising.', N[r. Ferguson proved to the satisfaction of his audience that the dealer can do a great deal in the rvay of becoming a better merchandiser.

An informative talk on "Dealers' Liability for Transpor tation and Sales Tax" was given by Ivan G. McDaniel, attorney for the Southern California Retail Lumber Asso ciation.

"Dangers and Opportunities Altead for the Lumber Dealers in 1949," rvas thc title of a thoughtful address on the subject by Arthur A. Hoocl, vice president and editor of the American I,umberman and Building Products Mer' chandiser, Chicago. N{r. H<tod's many years of experient:c as sales executive, educator and author qualify him notabll to give a talk of this kind, and he did an excellent job.

The nerv officers rvere installed and the follou'ing resoIution was adopted:

WHERIIAS, in vierv of the pendency in the State l-egislature ancl in Congress of measures relating to public housing, and particularly Senate Constitutional Amendment No. 20 by Senator O'Garai rvhich n'ould enable the State Legislatttre to provide loans and subsidies for public housing, grant tax exemptions and other various benefits to public housing authorities not accorded private enterprise, rve wish to go on record as opposing these socialislic trends and encroachments in our normal economic system'

\\THEREAS, there has been introduced in the State Legislature more than 200 bills relating to unemployment and disability insurance, and more than 90 bills amending or adding to Workmen's Compensation fnsurance, rnany of rvhich would further expand and liberalize these forms oi insurance, rr'e lvish to go on record as opposing any measure which adds to the present financial burden on industry'

WHEREAS, there is pending in the Senate SB 1202 (Hulse, Hugh M. Burns and Powers) which amends the Business and Professions Code permitting the boards crl supervisors in their respective counties to impose a revenue license tax on any kind of business not prohibited by law, thus opening up a new source of taxation which prob' ably would be freely used-we hereby resolve that we are opposed to the opening up of this new avenue of taxes that may be imposed on business.

We wish to go on recorcl as approving the following measures now pending in the State Legislature :

SB 1066 (Hatfield) outlarving hot cargo and secondary boycotts. This measure has passed the Senate and is non' pending in the Assembly.

SB lllO (Rich, Williams, Sutton, Busch, Hatfield an<i Hulse). Adds Ch. 8, Pt. 3, Div.2 to Labor Code- prr-r r.ides that no person shall be denied employment on any project paid for in rvhole or in part rvith public funds because of mernbership or lton-membership in labor organlzation.

Door And Attendance Prizes

The follor,t'ing door and attendance prizes were awardeC to the holders of the lucky numbers :

Kick-Oft' Luncheon, door prizes for ladies, won by Mrs. Melva Clark, Nlrs. Peder J. Pedersen, and Miss P"ggy Stirling.

Thursday afternoon, attendance prizes for rnen' won by Allan Bowers, $20.00; F. H' Nelson, $10.00, and William Sandon, $5.00.

Door prizes at banquet for ladies, T)hursday evening, won by Mrs. Raymond Heath, Mrs. I-athrop Leishmarl, N{iss Helen McKe'ivan, Mrs. Helen Laisy, NIrs. Patricia Milliken, and Mrs. Watson'

Attendance prizes for men, Friday morning session, woir by Marion Nine, Marion Nine I-umber Co., Fresno' $20'00; L. T. Smith, Palms Lumber Co., Pahns' $10.00; Ken Conu,ay, Holmes Eureka Lumber Co., Los Angeles, $5'00'

Door prizes for ladies, Hoo-Hoo Luncheon, Friday noon, won by Mrs J. G. Ross, Mrs' Thomas J. Fox, Mrs' LeRoy Starrton, Sr., Mrs. George Wiley, and Mrs. Edward Mayer'

Attendance prizes, Friday afternoon, for men, won by Max Barnette, Rounds Trading Company, Long Beach, $20.00; B. N. Merideth, St. Malo Lumber Co', Oceanside, $10.00. and R. C. Witter, Nutter Lumber Co', Pomona, $s.oo.

Prizes for dealers (Survey of Dealers' Selling Practices),

Peter McDonald, a sawyer for 53 years, can tell you it isn't easy to cut shingles properly. It takes a Iot of know-how.

This know-how when applied to the finest red cedar blocks means one thing-quality.

Portland Shingle Companycombines both skilled craftsmanship and the finest red cedar in portland Brand Red Cedar Shingles and Skookum Tru_Cut Shakes. Five mills located in the heart of Red Cedar Country maintain a constant supply of fine Red Cedar logs. Orders are filled pro-ftty.

When you order, know you ore getting fhe bestl won by Edgar C. Wilson, Rempel Lumber & Building Material Co.. South Gate, $100.00 bond; E. C. Parker, Patten-Blinn Lumber Co., Los Angeles, $50.00 bond; Emil Swanson, Eagle Rock Lumber Co., Eagle Rock, $25.00 bond.

Grand attendance Prizes, awarded to Mrs. Arthur Batliner, Long-Bell Lumber Co., Los Angeles, $20.00; Lyman Laisy, Consolidated Lumber Co., Wilmington, $10.00; B. L. (Bud) Adams, Weyerhaeuser Sales Co., Los Angeles, $5.00.

Exhi,bitors' Prizes, Western Pine Association, 2-drawe'pine chest, Edgar C. Wilson, Rempel Lumber & Building Material Co., South Gate.

West Coast Lumbermen's Association, picture of Mt. St. Helens, Mrs. Melva Clark, George T. Wiley Lumber Co., Long Beach.

Vimcar Sales Company, Vimcar television set, E. C' McCauley, Ontario Lumber Co., Ontario.

Exhibits

The exhibits were greater in number, variety, and attractiveness than in any previous year. This feature will be continued at next year's convention, which rvill be agai;r held at the Ambassador Hotel.

The exhibitors were: A & S Paints, Inc., Acme Saw \\rorks and Supply Co., Advance Sarv \Morks, Allied Building Credits, fnc., American Lumber & Treating Co., Ampruf Paint Company, Inc., Armstrong Cork Company, E. C. Atkins & Co., Back Panel Company, Blue Diamond Corporation, E. A. Bravender Service, Budrow & Company, Building Supply Nett's, California Millwork, Inc., Carmichael Traffic Corporation, The Celotex Corporation, Chicopee Mfg. Corp. of Georgia, Crozier Machine Tool Company, Davidson Plyu,ood & Lumber Co., E. M .Dernier Service Bureau, Douglas Fir I'lywood Association, Elliott Bay Mill Co., L. H. Eubank & Son, Fir-Trex of Southern California, General Plyrvood Corporation, Grand Rapids Hardr,r,are Co., Harmonious Homes, Harper & Reynolds, Heatilator, Inc., Hollymade Hardware Mfg. Co., Los Angeles Hoo-Hoo Club.

Infra-Insulation, Inc., Johns-Manville Sales Corporation, Kimberly-Clark Corporation, MacDougall Door & Frame Co., Mall Tool Company, Masonite Corporation, Mazda Lighting Corporation, I\{erchants & Manufacturers Association of Los Angeles, I\{oisture Register Co., Occidental Life Insurance of California, George E- Ream Company, Red Cedar Shingle Bureau, Reynolds Metals Companl', Rudiger-Lang Company, Sales Training Institute, Security Materials Company, Security Paint Mfg' Co., Snell & Company, Southrvood Corporation, E. J. Stanton & Son, Inc., United States Gypsum Cornpany.

United States Plyu'ood Corporation, Vimcar Sales Company, West Coast Lumbermen's Association, Western Pine Association, A. K. Wilson Lumber Co., \Aronder Door Manufacturing Co., Wood Conversion Co.

Dinner Dance

The annual dinner dance n'as held in the Cocoanut Grove. Del Courtney and his orchestra, and Rudy Vallee and Sl,ow entertained the big crorvd of lumbermen and their ladies.

DOUGLAS

Flooring

New Panel On the Market

The American lfardwood Co. is now offering the trade a beautiful new wall paneling called the "American" which produces a ribbon effect and brings out the full grain of the wood. The panel has a changing shadow effect when viewed from different angles.

It is run to shiplap detail to make a continuous wall, and there are no visible joints. No battens are necessary. It is easy to install and is available in any width.

They can furnish it in Ash, Oak, Gum, Sycamore, Philippine Mahogany and Knotty Pine.

The new panel is being well received, and several jobs have been installed, the owners being highly pleased.

Samples are on display at the offices of the American Hardwood Co., 190O East 15th Street, Los Angeles, as well as many of the retail lumber yards.

Penberthy-Hoefer

Miss Yvonne Beverly Hoefer of Pasadena and Arthur Cornelius Penberthy, Jr., of Rancho Santa Anita, were married on March 25 in the Church of Our Saviour, San Gabriel. Mrs. J. William Jenkins of Altadena was matron of honor, and maid of honor was Miss Miriam Hoefer' The bridegroom was served by his father, Arthur C. Penberthy, as best man.

A reception was held in the Penberthy home in Rancho Santa Anita, and when the couple return from their honeymoon, they will reside in Pasadena. Arthur Jr. is a lumber salesman with Thcoma Lumber Sales, Los Angeles, of which his father is one of the owners.

Bradley Expects To Be Shipping Mixed Cars Latter Part of May

R. W. Hanly, vice president of the Bradley Lumber Company of Arkansas, Warren, Arkansas, reports that they expect to be shipping mixed cars by the latter part of May.

He says, "We have made remarkable progress, all things considered, and are shooting at a return to normal operation in the regular tongue and grooved flooring plant and planing mill at the time mentioned."

Since late January they have been manufacturing and shipping prefinished strip and fabricated block flooring strips run for them by other nearby flooring manufacturers.

Bradley's big plant at Warren was damaged by a tornado on January 3.

Developing Mcrkets lor Redwood

Announcement is made by the California Redwood Association, San Francisco, that John R. Freeman, member of the Association's staff, is now in the Southwest, where he will spend considerable time developing markets for redwood lumber. This is part of the Association's accelerated program of intensified field work in sales development for member mills.

Mr. Freeman's many years of experience in redwooci puts him in an excellent position to assist architects, dealers, industries, farm bureaus, schools, and purchasing agencies in specifying the proper grades of redwood for the uses intended.

"Wonder-Kole" is c newly perfected process to give o perfect color coot to mochine-grooved sidewsll shingles. lt cdds greoter beouty qnd luster to o home.

fhe increqsing populority of "WonderKole" CEDARWATLS meqns extro Profit if you ore .r Cedorwoll Deoler. Write us for further detqils.