T. A,I. COBB COAAPANY

tOS ANGETES I I

58OO S. CentrqlAve. ADams l42ll

"Selling the Whole Pockage" ls Second Deqler 'Sqles-Mqke/ lfem

Following introduction at lumber dealer conventions, Seminar No. 2 in the NRLDA Sales-Maker program, sponsored by Masonite Corporation, is being ordered by many dealers for their salesmen. It is entitled "Selling the Whole Package."

Like other seminars in the Sales-Maker program, the second one is designed as a complete sales development course tailor-made Jor lumber dealer personnel, including salesinen, countermen, bookkeepers, telephone operators, yard men, truck drivers and others who have daily opportunities of selling.

Step-by-step instructions give the dealer full data for conducting tfie course, a feature of which is a 23-minute sound slide film that presents in an easy-to-understancl manner the ABCs of taking a single-item purchase and building it into a package-sale including many products'

It highlights how package-selling multiplies sales volume and profits and how this concept of selling minimizes price competition. Since it is one of six of the seminars in the NRlDA-sponsored series, "Selling the Whole Package" follows loglcally on the heels of the first seminar, sponsored by United States Gypsum, on "Custorriers. Are People."

- Masonite sales representatives are making a concertecl efiort to sign up dealers for the seminars. They are advising them that the-Sales-Maker program is designed to make sales, give their employes a fuller understanding. of selling techni{ues, give them an important knowledgg in- a basic, undersiandable customer approach, and provide this complete, easy-to-use package covering every important tacet of salesmanship.

Remodeling lincoln Yclrd

Diamond National's Lincoln yard is currently undergoing an extensive remodeling job including all new fixtures, interior and store front. The yard is managed by A. F. Reese'