l. W;ll;or?t Bo"le Co*pana

PLYWOOD & LUMBBR From the Orient

lndividuolity in Home Plonning New Booklet by WGLA

A delightfutr and unusual presentation of and their floor plans make up the 8 pages Lumbermen's Association's new consumer viduality in Home Planning."

Four outstanding West Coast homes are pictured, each IOUr Oufstanolng VVeSf, UOaS{ norrl€S arc PlcLulc(lr cault with one or more full-color photographs of the exterior and interior, plus a short description of its style, species of lum- modern houses of West Coast booklet, "Indiber used-and general comments on the type of floor plan' Accompanying each house is an artist's conception of_ the whole hooi plan in a cutaway isometric view. The unique whole plan view. uniq-u floor rsometrlc vrew. r he unlq-ue isometric renderings, coupled with beautiful and colorful pictures, will traniform the browser into an interested ieader in a matter of seconds.

The 8l"xl1" Individuality booklet is being offered as another segment of WCLA's expanded promotion pro.grlp for framinf lumber. Copies for your customers are available without c[arge from West Coast Lumbermen's Associdtion. 1410 S.W. Morrison, Portland 5, Oregon.

Big Annuql Socromento Conccrl qnd Tourncrment Set for Moy 6

Sacramento Hoo-Hoo Club 109 will stage its annual Concat and Golf tournament on May 6, according to committeemen C. D. LeMaster, Bob B4bicky, Ed Kensinger, Vern Clausnitzer, Dick Merritt and Ray Teakle. The tournament will be played on the Haggin Oaks Golf Course and teeoff time will be 8:00 a.m. -and 1 :00 p.m. Green fees are $3.00 per person and reservations should be sent in to the above committee as soon as possible.

Concat time is set for 5 :59 p.m. at the Manhart Legion Hall, 3520 Fifth Avenue, Sacrimento. Dinner is slated for 7:59 p.m. (or thereabouts) and FUNtime at 9:00 p.m'

Lumbermqn-Councilmqn Blqnchcrrd Enters Rqce for Congress Seot

City Councilman Lemoine Blanchard of the Los Angeles 22nd District comprising the southwestern portion of the San Fernando Vallev and the Hollywood business district, has entered his candidacy for Congress in the coming primary, one of eight Republicans who have announced for

Notes Of Interest About Census Bureau Phone Calls

Life around headquarters of the Bureau of the Census in the U. S. Department of Commerce is never dull, especially not with the opening of the 1960 Census of Population and Housing April 1. After the distribution of Advance Census Report forms to households, telephone inquiries to the Census Bureau's Public Information Ofhce wele many and varied.

Here are some samples: election to the seat to be vacated by Congressman Joe Holt. Blanchard, a member of the prominent retail lumber family owning the Blanchard Lumber Co. in North Hollywood, l-ras been a city councilman nine months. lIe was a member of the County Housing Authority for 15 years before his recent election to the Council. He makes his home with his family in Studio City.

One woman said her husband worked and supported the family but she owned the house. She wanted to know, therefore, whom should she list as head of the household. Answer: The husband.

Jensen Nqmes Thomson Monoger

Ken Thomson, until recently with Madera Lumber & Hardware, was named manager of Calaveras Builders Supply in San Andreas, California, on April 1. The yard is owned by Bernhardt M. Jensen.

Several women were concerne<l lest their husbands fincl out their true age, inasmuch as they were at least several years older than their mates. One stated her husband had a suspicion that he was younger than she but wasn't certain-and-she saicl he would almost die if someone else found it out-particularly in his presence. Answer: She was told that she could have the census taker enumerate her separately.

One woman who planned on being away at the time the census taker would be around said she would leave her ACR with a neighbor and not with the janitor as he was "too nosey." Answer: The form may be left with the neighbor.

A man phoned saying he was calling from a phone booth on the corner. He said that every so often his wife gets mad at him -and puts him out of the house -usually saying to him, "You get out of here ---, you don't live here any more." He said he didn't nrind humoring her on those occasions but he was afraid she might still be angry at him at the time the census taker arrived and she might decide to "forget" to include him as a part .of the household. He volunteered the information that she had been hostile and hardly spoke to him since the day they were married, over twelve years ago-but-even so-he did like to get back to visit their eight children. Answer: Pity the poor enumerator! If the man is supporting the family he is the head.

One oldster phoned and said that his son informed him that if he answered all the questions correctly he would receive a prize. He thought this was very nice of Uncle Sam but wanted to know if he would have a choice of prizes. Answer: No prize, no choice.

N-AWLA Strenmlines 68th Annuoli Al Bell Bonquet Toostmosler, Ghuck Gloy Ghoirs Session

The 68th annual meeting of the National-American Wholesale Lumber Assn., April 2l-23, at The Greenbrier, White Sulphur Springs, W. Va., will be a streamlined session, reports Executive Vice-President J. J. Mulrooney.

Mortimer B. Doyle, executive vice-president of the National Lumber Manufacturers Assn., Washington, D.C., will present the National Wood Promotion Program to date. The keynote address, "Business in the Next Decade," will be by The Hon. Carl F. Oechsle, Assistant Secretary of Comm-erce for domestic affairs. Seven panel discussiont will embrace present and future distribution facets, and a participation conference will discuss "Sound Methods of Evaluation."

Alfred D. Bell, Jr., Hobbs Wall Lumber Co., San Francisco, _will s_erve as toastmaster at the annual banquet, April22, in Chesapeake Hall. President J. Ward Allen presides at the gathering. Donald S. Andrews, western manager, Portland, Ore., will give the report of the western office.

Charles E. Clay, Clay. Lumber Co., Inglewood, Calif., will serve as chairman of the closing session, April 23. At this session, R. W. Scott, Vancorllr""t, Snark oi the Universe, will speak on "Hoo-Hoo and Wood Promotion."

Sovings-Loqn Group Joins SCRTA

A new associate member of the Southern California Re- tail Lumber Assn. is the California Federal Savings & I-oan Assn., 5680 Wilshire Blvd., Los Angeles, whose officers include James R. McDonough,'asst. vice-president, and William D. Jones, asst. department head. Branches are located in downtown Los Angeles, the Vermont branch, West Los Angeles, Anaheim, Granada Hills, Lakewood, Reseda and Inglewood.

Simpson Forestone

Five San Francisco lumbermen have generously donated freely of their time to coordinate a fund-raising diive in the San Francisco lumber industry for the American Cancer Society. Shown here at a recent luncheon in the Society's 1369 Post St. headquarters are Art Wall, Roger SchuylLr, Al Nolan (chairman of the committee), Dick Hogan and Fred Buckley. American Cancer Society officials are in foreground. The drive lasts the entire month of April and the Society hopes to raise some $350,000 from all San Francisco industry to further the tremendous job the Society has already accomplished in hardship cases and cancer research. Lumbermen Wall, Schuyler, Nolan, Hogan and Buckley are to be commended for their support of this worthy cause. All men, incidentally, are either officers, directors or members of San Francisco Hoo-Hoo Club 9.