INTANI) I,UMBIR COMPANY

Main Office: COLTON - TRimty 7-2001

LOS ANGELES Branch office195 S. Beverly Dr. (Suite 4L6), Beverly Hills BRadshaw 2-737I

SAN DIEGO Branch office-GRidley 4-1583 toughest fight in history and called upon all lumber producers to join in the common fight.

An adequate substitute for lumber has never been found, said Thomas J. McHugh, Boston, president of the National Lumber Manufacturers Association, so the future of the lumber industry is every bit as promising as the future of the country as a whole.

West Coast Lumbermen's Association members approved a $600,000 program of advertising and promotion of west coast species for 1960.

H. V. Simpson, executive vice-president, said the association had just completed its busiest in history. He atron nad Just lts Duslest year .rle said the industry was ready for the FHA ruling requiring srade stampins of lumber used in FHA-financed hornes. grade stamping He called members' attention to the hard-hittine advertis- hard-hitting ral and builders' mastle attentron ing campaign of WCLA in architectural magazines, as well as in home magazines.

He forecast many changes in lumber manufacturing, processing and merchandising in the next few years.

They heard a report from R. E. Mahafiay, general manager, of 23 new member mills signed up throughout the Douglas fir-producing region of western Oregon, Washington and Northern California in the past year.

Plans were outlined by the Trade-Promotion committee, headed by R. H. Rushing, chairman, for a stepped-up campaign of lumber merchandising of west coast species to meet the challenge of new substitutes competing for the home building market.

Members attended a joint meeting of the Traffic and Car Supply committees presided over jointly by Don Goodrich, of Eugene, and A. E. Wall, Junction City, at which announcement was made that Southern Pacific's increased freight-car ownership of over 25,000 cars sfould help ease the annual freight-car shortage. Traffic men also reported progress in safety studies, improved carloading techniques, free freight-bill auditing, and rate negotiations now in progress.

Elected in addition to President Jenkins was the following slate of officers : Nils Hult, Junction City; William Garnett, Tacoma; Jack Fairhurst, Eureka-vice-presidents for their respective states; William Swindells, Portland, secretary; R. W. Middleton, Aberdeen, treasurer, and H. V. Simpson, executive vice-president, re-elected for his 15th term.

Directors of the West Coast Lumbermen's Association March, 1960--March, 196l

W. M. Black, Seattle, Seattle Cedar Lumrber Manufacturing Co. J. N. Cheatham, Portland, Georgia-Pacific Corporation

W. A, Constans, Anderson, Ralph L. Smith Lumber Compan-nI. S_. qooft", Philomath, Qlenpns Forest Predlsts, Inc.

C. F. Craig, Portland, J. H. Baxter & Companl

John B. Crook, Yreka, Siskiyou Mills

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