43rd Annual ConventionAmbassador Hotel, Los Angeles ffisouthern California Retail lumber Assoeiationffi

Tuesdoy, April | 9 l0:00 a.m.-Registration, Nlain Lobby ; Equipment and Products Exhibit, Embassy and Color.rial Rooms.

8:30 a.m.-Board of Directots Breakfast nreetingLido Room.

12:00 Noon-KICK-OFF LUNCHEON, Embassy Room: Officiating: C. Gilmore Ward, Ward & Harrington Lumber Co., Santa Ana; President, Southern California Retail Lumber Association.

Invocation: Leo .8. Hubbard, Secretary, llayward Lumber & Investment Co., Los Angeles.

"PeoplefProblems:Opportunities," by Stary Gange, vice-president, Pacific Olive Co., Visalia, Calif.

"Mr. Dealer, Look in the Mirror"-presented by Vern Anderson, West Coast advertising lna11ager, Look Magazine.

7:30 p.m.-OPEN HOUSE; E,mbassy Room: Family and Employees' Night, Refreshmer.rts and Attendance Prizes. A11-Star Entertainmer-rt featuriug Tani Marsh and Her Hula Entertainers, with The Hawaiiarr Rhythm-Aires.

Wednesdoy, April 2O

8:00 a.m.-PIONEERS' BREAKFAST Hor.roring those ' with 40 or more years of service in the Southent California building materials industry. PLAYLET featuring all-star Industry cast: "The FOLLY Of The SHORT CUT"

Mrritten Especially for the Occasion by Chuck Clay, Clay^ I-umber Co., Inglewood

5tarr11-lg:

Bus Blanchard, Jr., Blar.rcl.rard Lumber Co.

Stanley McDonald, Owet-rs-Parks Lumber Co.

Daryl L. Bond, Fremout Forest Products

Andy Jones, Andy Jones Lumber Co.

Corrine Adams, H. M. Nelson Lumber Co.

12:00 Noon-MANAGEMENT WORKSHOP Luncheon:

Panel: Norbert Bundschuh, Myrtle Aveuue Lbr. Co.;

Eric Beckstrom. Arcadia Lumber Co.;

W. S. Cowling, Jr., Dixieline Lumber Co.;

Ed Ludwick, Santa Barbara Mill & Lbr. Co.;

Ed Stoner, Jr., Sawtelle l-umber Co.;

H. N. Swanson, Eagle Rock Lumber Co.

"Your Home Comes First-Special Report," presented by Louis Matz, manager, West Coast district, The Celotex Corp.

8:00 p.m.-ANNUAL BANQUET, Embassy Room:

Entertainment Extrav aqanza starring I-UCILLE NORMAN, \ATALLY BOAG, The Albins, Betty Gorham, The Kirkhams.

Secretary-Kingston McKee (left), Forest Lumber Co., Pasadena; Vice-Presidents-Robert Sutton, Dixieline Lumber

Thursdoy'

April 2l

12:00 Noon-Los A4geles HOO-HOO and HOO-HOOETTES Luncheon, E,mbassy Room: Jack S. Berry, Sacramento ; chairman: National Products Week (Oct. 16-21, 1960).

and Don't Forget to Visit the NEWPRODUCTS...

EQUIPMENT and SPECIAL SERVICES EXHIBITS Every Day aou'll be glnd gou iliil!

Wallace E. Kennedy, Geo. E. Kennedy & Sor-rs, -"Our Daddy Is a Lumberman."

Forest Fresno

Revue of Fashions. with the Blue Book Models ot*, urr a, orrl-** eme nt s by Orrie W. Hamilton. Executive Vice-President, Southern California Retail Lumber Assn.

8:00 p.m.-ANNUAL DINNER-DANCE, Cocoanut Grove: Starring MILTON BERLE and er-rtire Stage Show; FREDDY I4ARTIN and His Orchestra.

Wetcome

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers": C & D Lumber Co.... ...Page 40

California Wholesale Plywood, Inc... ...... 61

Diamond W Supply Co.... 5l

Gilbreath Chemicll Co.... .... 67

Marshall Shingle Co.... ......46

Oliver J. Olson & Co. .. Cover 4

Pernell-Lumber Co.... .......24

George J. Silbernagel, Inc. . . .. 16

Wilhold-Glues. Ini... ......' 70 (plus increased space and new location for Dooley & Co....... .'. 7l)

(and graduation to the Front Cover for Rounds Lumber Company. Cover 1)