FON,R,EST VY. VYILSON

P. O. BOX 114 SAN MARINO. CALIFORNIA SYCAMORE 9-57A8

Biggesr illcrsonife Ad Compoign Will Plug Pqnelok, Deolers

Masonite Corporation's advertising schedule this year, largest in its history, will introduce to consumers its-new Panelok System featuring Royalcote woodgrains and Adjust-a-bilt -accessories, according to Raym-ond S. Chase, manager of advertising and sales promotion. Continued emphasis will be given to exterior products, as well.

A spread in Life this fall, featuring the Masonite "Showcase of Famous Brands" model-home promotion in a fourcolor page and listing participating lumber dealers opposite, marks the first time the company has scheduled adv-eitising in this publi-cation. Consumer magazines will feature high-- style decor for various rooms of the home, while exter-ior Masonite products will be advertised in others. Advertise- ments appealing to the do-it-yourself trade will also be published.

First '59 Quoiler Sets Building ltiork

The dollar volume of new construction put in place rose seas^onally in March, lrilging the total foi first quarter of 1959 to a record 910.9 bifiioi, lZ% more than iri the like 1958_pe-riod, accordgg to preliminary estimates prepared jointly by the U.S. Departments of Commerce and Libor. The latest quarterly figures reflect a lOVo rise in private construction from the -first quarter of 1958-paced. by 32/o increase in new housing outlays. The expansion in reiidential construction, plus scattered gains in other private types of work, more than offset the continued weakiress in office and industrial building.