Western Pine AssociotionVotes to Step Up Trode Promotion Budget; Bronson New President

A l2-percent step-up in its trade promotion budget was voted by the Western Pine Association at its annual meetings March II-14 at San Francisco, with the bulk of the increase to go into color advertising in consumer magazines.

The boost follows a similar one made a year ago when Western Pine supplemented its advertising campaign with color on behalf of the 10 lumber species oroduced in the l?-state region. In addition to Association promotion work for the region's lumber products, many Western Pine mills participate in the National Wood Promotion Program which got under way this year.

Western Pine directors also put heavy emphasis on a plea to the railroads to "bear down" on freight-car construction and repair of rolling stock now in bad order. Pointing to a loss of 27,000 cars in the past year from the number in service, and "with the business volume index pointing up," the Association urged the carriers to curtail delayed service to transit shippers as another move against a critical car shortage.

On recommendation of the Grading Committee, the lumber shipment reinspection service charge, which has been

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$35 a day for many years, was increased to $50 in order to approximate the cost. A charge of $5 was authorized for cases where a reinspection is requested but later canceled.

Retirement of Leonard C. Jewett, chief of the statistical department, after 30 years of Association service and nearly 50 years of service in the Western Pine industry, was announced.

Bronson Heads Western Pine Association

J. D. Bronson, of the Boise-Cascade Corporation, is the rrew president of the l2-state Western Pine Association of lumber manufacturers. He was elected at the annual meeting in San Francisco to succeed A. B. Hood, of the Ralph L. Smith Lumber Company, Anderson, Calif., who has served as Association president the past two years. Bronson l-reads the Cascade Lumber Comoanv of Yakima. Wash.. a lumber unit of Boise-Cascade Corporation, in which he ii assistant to the president.

Other officers chosen by Western Pine include J. B. lidens, Southwest Lumber Mills, Phoenix, Ariz., and Charles T. Gray, American Forest Products Corporation, San Francisco, vice-presidents; R. W. Rehfeld, Southwest Lumber Mills, Phoenix, treasurer.

R. A. Murphy, McCloud River Lumber Co., McCloud, Calif., and E. C. Rettig, Potlatch Forests, fnc., Lewiston, Idaho, were re-elected directors at large, with E. J. Bechard, Diamond Gardner Corporation, Red Bluff, Calif., and James Bryson, Mt. Emily Lumber Co., Portland, as alternates.

A. T. Hildman, Michigan-California Lumber Co., Camino, Calif., and Mr. IIood were elected directors to the National Lumber Manufacturers Association, with the following reelected to the NLMA board: U. R. Armstrong, Hallack & Howard Lumber Co., Denver; W. E. Bickel, Empire Timber Treating Co., Riverton, Wyoming; H. R. Dix, Anaconda Company, Bonner, Mont.; H. B. Jamison, BylesJamison Lumber Co., Fresno, Calif.; J. B. Edens, Phoenix; Stanley Jenkins, Pilot Rock Lumber Co., Pilot Rock, Ore., (Continued on Page 54)

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