NewProfitips...

In addition to the three-times-a-week schedule on Godfrey's morning network radio program starting April 27, dealers will be backed with the full impact of a planned consumer advertising schedule in Life magazine and Mechanix Illustrated.

FILON ANNOUNCES NEW DEALER IN,CE,NTIVE PROGRAM

A new incentive program aimed at encouraging dealers to maintain a basic inventory of adequate fiberglass reinforced plastic panels for immediate consummation of average-size consumer sales is announced by Filon Plastics Corporation, El Segundo, Calif. The program seeks to establish a network of Class A dealers who stock at least 1,500 square feet of Filon. Inducements are offered to ,both distributors and dealers for the establishment of every Class A dealership.

Arthur Godfrey To Launch New Weldwood Line Of Waxes

The clarion call of Artlrur Godfrey, on his popular morning CBS radio program, will laur-rch an extensive merchandising program as United States Plywood Corporation introduces additions to its already extensive line of Weldwood Wood Finishes. Featured on the Godfrey program will be Weldwood Paste Wax, in one pound cans, based on a formula which has a high content of carnauba, drawn from the Brazilian wax palm; Weldwood Liquid Paste Wax, based on a formula designed for ease of application.

Introduced at the same time will be two other additions to the line of Weldwood Finisl-res, Weldwood Wood Preservative, a toxic, water-repellent sealer based on a new formula which rprevents rot, decay, mildew and fungi stain, and retards warping, checking and swelling, and kills termites; Weldwood Exterior Stains, new formulations which enhance, protect and preserve the ratural beauty of wood sidings, trims, shingles, outdoor funiture, etc.-available in Redwood and Driftwood. On all the above, the traditional Weldwood 4A/o discount will apply.

Arthur Godfrey, who as a matter of principle only talks about products he believes will sell, said in a letter to dealers that, "If you could see how much development and testing work the U.S. Plywood Laboratory put into these products, you would decide, like I did, that this new Weldwood stuff belongs on the market and belongs on the shelves." And he promised them that "I'm going to give you guys the best darn build-up with your customers that know how."

Each participating dealer is provided, at no charge, extensive point-of-purchase materials, including an attractive, permanent display, listing in regional adver:tisements, special emphasis in the manuf acturer's advertising and publicity programs.

Distributors will benefit for each Class A clealership they establish through prizes awarded their salesmen based on a cumulative point system. The supervisor of the distributor's salesmen will be credited with a percentage of all points earned by his salesmen. In addition, the initial Class A dealer order will be shipped directly from Filon, saving handling costs for the distributor.

Simultaneously announced was development of a new, popular-priced panel, espe- cially designed for the new ,program. The new, Type 150, 2ft-inch corrugated structural panel will sell at retail for the belowaverage price of 49 cents per square foot. The company currently distributes through more than 125 independent distributors, who serve approximately 15,000 dealers (lumber, building materials, glass, hardware).

DU-AL-CLIP FRAMING ANCHORS USED IN NAHB RESEARCH HOUSE

Teco Du-Al-Clips, Timber Engineering Company's new, all purpose framing anchors are in use in the experimental research house built in Knoxville, Tennessee, by the National Association of Home Builders. DuA1-Clips provide roof anchorage, tying roof strusses securely to the wall section, and insure protection against roof uplift from high velocity winds.

The new single type economy framing device is usable for ali secondarv structural franring with 2" or thicker lumber. Popular applications for the framing clip are as joist hangers in floor and ceiling joist fram.ing, stud-to-plate wall framing as well as roof framing.

Du-Al-Clip framing anchors are sold nationally through wholesale and retail lumber and 'building product dealers. Design data and use applications are available on request from Timber Engineering Company, l3l9 18th Street, N. W., Washington 6, D. C.

lVewLifierat.tre...

A new eight-page booklet, "How to lJse Weyerhaeuser Hardboards," includes detailed drawings and descriptions on structural practices and princi,ples. The information enables the builder and cabinetmaker to make the most effective use of hardboard's advantages of strength, smoothness, dimensional stability and workability with both hand and power tools. Typical newbuilding, remodeling, attic, garage and farm uses of Weyerhaeuser hardboard are shown in photographs and detail drawings. Write for your copy to: Silvatek, Box S, Weyerhaeuser Timber Company, Tacoma 1, Washington.

"How to Buy a Home" uses key words and pictures to point o,ut the things every prospective homeowner should know in choosing a neighborhood, a site, a home, and in financing the purchase. This booklet is published by the Channing L. Bete Co., of Greenfield, Massachusetts. Sample copies may be obtained from the publisher for 25c each and in bulk for $80 per 1,000 copies.