ln the past 2l yearsr the manufacturers of DFPA trademarked plywood have invested

$27,465,580

ro ... dlrd another $4'5OO'OOO

Will Be Spent In 1959

The market for fir plywood that you enjoy today is a direct result of these continuing quality, research and promotion programs established and paid for by manufacturers of Douglas fir plywood whose product bears this DFPA tested quality trademark.

This is what the trademark means to you

QUAI|TY CONTROT including both factory inspection and laboratory testing.

NATIONAI ADVERTISI NG in trade and consumer publications.

PUBIICITY in newspapers, magazines and TV.

DIRECT MAlt ADVERTISING to your best prospects.

FIELD PROMOTION by 60-man force.

SATES AIDS for dealers.

FHA and BUIIDING GODEwork to assure plywood acceptance.

RESEARCH ond ENGINEERING, including technical assistance to architects and designers.

The results speak for themselves-since 1938 fir plywood sales by dealers have increased ten-fold. They have more than doubled in the past five years, and even in last year's "recession" sales actually increased 16.1 per cent.