For the BEST in TOUVER DOORS and SHUTTERS

Manufacturer of QUALITY

Louver Doors, Shutters and Inserts in Various Species of Imported and Domestic HARDNflOODS and SOFTN7OODS

Auuiluble ir-Stu.rdard and Special SizesStyles for Every Purpose

Distributed tttto"gl-.g"lar channels only to Retail Dealers Prornpt, EFFICIENT SERVICE West

We ore sdres represenldfives lor these outstanding mills:

Moc-Young Lumber Co.

Hulbert & Muffly Co., Inc.

Americon Timber Corporotion

Mothews lumber Co.

Plumos Pine Co.

Sond Creek Lumber Co.

Twin City Moulding Co.

Pdltern and finish; green or dry in both Redwood and Pine certainly bettcr than norrc lrt all lrs i:Lr as the customer is conccrnecl, ltrrt this metl'ro<l cithcr nrc:uls that the cashicr has to ntemorizc the priccs oI ct-crv item in the store, or rn:rkc a specirrl trip bacli to the shclf u'here thc customer picke<l out liis purchase t() sce u'hat the pricc is. In:i sensc, this methorl lxrrtiallv rlcfeats the sclf-service cor.rccpt thzrt it u'as originlrll,i- crelrtccl for.

Other rrotirlrle featurcs o{ the olrcratiorr inclrrcle lorr-ccr-rter islanrls;rrr<l u'irle:Lisles allon'ing str-rot>th traffic llr.rur, a scl)arate offlcc for corrtr;lctor sales. a scl)aritte oflicc for Iunrlrer s:rlcs. a drile-through n'arehouse for pickul)s, regular evening class,es featuring hou'-to-do-it <lernonstr:itions, regular open houses rvitl.r rlisplur-s an<1 <lentoustrations by rnannfacturcrs, ltnrl packaging oi smallcr inlentor-.,' itenrs (nails. scrc\\-s. snr:r11 harrln'irrc iten-rs) irr translrarcnt containers.

The firm also reccntlv hit uporr tL re.u1 profit-nrakcr inr.o1r'ing "assenrlrlc-it-1'ourscl i" lrookc:rscs arrcl colTce tables.

In this instancc, I)avis l-umlrer pre-crrts tables :rncl bookcascs (rrtilizing rccln'oorl shorts) arr<1 se11s therrr in either knoclictl-clo\\:n ()r assemlr'lctl form.'I'hc 11\'r.rirge unit inr-olvcs approxirn:rtel1' 12 lr.[. of ]umlrer. Thc nct profit?

Over 1001 !

Dealer Anderson holds considerable faith in the future for the lumber merchant: "As long as we use foresight and remain receptive to new ideas-both our own and those of others-and manage our businesses in such a manner that they are both a useful and an integral part of our community, the lumber merchant has still got a real future-regardless of what the prognosticators of gloom may forecast.

"\\,-e'r'c c()mc a long n'lr1- right non- ironr tl-re olcl 2x,1 yard o['u-estcrrl:rv, and therc u'i1l lre plentr. nrore ch:rngcs to come. fhe lun-rber nrerchant l.ho keePs trbreast of thesc changes n'ill incrcasc his business irr :r good l)art at the e\pensc of the vlrrrl that <1oesn't." hc <lcclares.

West Coqst Dry Kiln €lub Meefs

Moy | 5-17 in Eugene, Oregon

Blue Diomond's uniform quolity choroclerislics ore imporlonl lo croflsmen os well os owners.

UNIFORM CORE in hondling ond noiling

UNIFORM TAPER in ioint lreotmenl

UNIFORM SURFACE in decorolion

All qdd up to improved opplicotion dnd belter wolls ond ceilings.

SOUTHERN OFFICE: LOS ANGETES 54, CAL|F. NORIHERN OFFICE: DALY CITY, CAttf.

-f lLcli l'heiifcr, Oregon StlLte Forcst Irroclucts l,rtlr, as gencr:rl chairmlrn in chargc of all cornnrittccs, is crinrlrleting :lrliurgcruents ior tht: ttirrth :rnuuirl nreeting of t1're \\'cst Coast I)rr. liilr.r Clulr tit Ilrrgcnc, ( )re gon. flav 1:\-17, n'l-rcn it rvill host thc I'-trsterrr Orcgon-Soullrcrn Irlrrho I)r,r- Iiiln [.1trlr, ('crrtral ClLlifornia I)rv Iiiln ('lulr, licclu'oorl Seasorring L-'omnrittce, Sottthern (':Llifornia Lrrrnlrer Sc;Lsorring -\ssn.. Sortthern ( )regon-Northern ('aliiorr-ria Sc:Lsoning L'1rrlr. \\-ashirrgton-TcllLho-Mr>ntan:L I)rrliiin (llulr, \'ar.rcouvcr Isllrntl l)rr. Kiln ( )pcrators Sor:ictr', anrl ;rn,r'othcr irrtcresterl uroulls. lrrc-rcgistr;Ltiorr t::rr-r lte rllLrlc bl cont:rcting Lnu'rcncc \\'oorls. presidcnt oi the \\i'cst Coast Dry Iiiln C'1ulr. lLt J{rr1t I-rrnrlrcr Co., Jrrr.rctiorr Cit,v, ( )rc. ( )tlrcru'ise reg.istr:rtirtn n'ill lte all dar'\llrr'15 lLt rrrceting hclrcltlulLrtcr-s in the Irugcnc fLrtel. 'l-cchnical lnectings u'ith intcresting tours to the nurin nri1ls lrnri places o[ itrtcrest u-ill rn:tke this rrinth annnlLl r-crv much l'orthu'hilc for all kilrr clrrlr r.ncnrlrcrs anrl thcir \\'1 \'CS.

Simmons Hqrdwood Adds Two

lilovrl Ilc:Lttv. l'ho h:Ls been nith Simnrons I I;rrcln'oorl l,rrnrlre r ('o. sevcrlrl ve :rrs ;tn<l is ortc of thc piorreer htrrrln-oocl rrrcrr of thc Southcrn Caliiorni;L area, hlrs lrecn appoirrtc<l to thc firm's salcs staff. liolrert I{rlrlril. u-ho u'as fornrerlr- irr the J:taslLrlcrur var(l ()i the Harnmorrcl Lrunbcr ('o.. has joinerl Sirnnrons TIILr<ln,ooci

:Lnrl lre crr iLssigne rl the eastsidc sales tcrrit.rJ' to c:rll on rlealcrs irr l,. A., liiversiclc arrrl S:rn Ilernarrlino corrntics. Iirlrlril l.racl lrccrr u,ith Ilatnnroncl for rnltrrr- \'ears.

('l'cll tlrcm lott .razu it irt I-ltc C-alif orttia Ltnrtltcr XI crclLant )

Where c concrete ol high quality is desired in OIU OR TWO DAYS usI

VIGTOR HIGH EANI,Y STRDIIGTH PORTI.AIID CDMDIIT TYPE III

This Product

Reduces construction costs by lcrster working schedules crnd guicker re-use oI lorms. Allows mcrrked scvings to the concrete products manulcrcturer by reducing curing time, curing spcce, qnd inventories. Pcrticulqrly crdvcntqgeous in pouring trcrffic intersections, repcrirs in opercrting lcctories and stores, machinery loundctions, tunnel linings, AND

AI,I, OTHTR G(IIISTRUCTIOII AGTIVITY WHERE PORTI.AIID GIMEIIT IS USH) AIIII TIMI IS Of PARAMOUNT IMPORTAIICE