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president of The Coralite Company. The change in management became effective last month.

The Coralite Company has taken over the plant and warehouse formerly occupied by both Coralite and Dant & Russell, Inc., Coral-Tex division, at 8LZ East 59th Street, Los Angeles, and will immediately swing into accelerated production, O'Donnell says. Plans for ne.w products, as well as new advertising and merchandising programs, are under way, he adds. The company will also serve as distributors for G. E. Textolite, adhesives, insulation and acoustical materials, and other allied products.

Personnel of the new company will remain substantially the same, it is stated. Vice-President O'Donnell wili also continue as sales manager. Others on the staff include, in addition to Rogers : L. G. Garzon, secretary-treasurer; Dick :f Hunt, assistant secretary-treasurer and office manager; Jim : ;r Scott, production superintendent, and Frank Tucker, w&re- i houseman.

Permonenre Office in L. A.

Permanente Cement Company has established offices in Los Angeles for the staff of its new Southern California -ii division, announced James K. Beatty, vice.president in ,.:i; charge of sales. Permanente's new plant at Lucerne Valle51 ":'1, is scheduled to begin production in early t957. C. W. "Pete":.,ii McKinley, a veteran of 11 years in Permanente's sales force, has been appointed Southern California division sales man-.',:;" ager.

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