OtjffiT{O}lIII0

EVERY HOME NEEDS IT...ANYONE

GAN DO IT...YOU CAN SELL IT...NEW IDEA IN CEILING TILE BY GELOTEX!

Your customersfrom the do-it-yourselfer to the biggest builder-will welcome this "peace and quiet" idea from the originator of noisequieting fiber tile. Break the sound barrier to bigger, quicker sales. This exclusive Lt'near' randomperforated ceiling tile helps "zone-off " noise. Put the sales-making power of the Celotex Quiet-Zone idea to work, for you!

Cuts Cosls Three Woys! (l) Needs no decorol' ing I (2) Moteriol cosl is low! (3) TWINTEX* (12x24 cross-scored) goes up fdsler, covers iwice lhe oreq with one tile (olso ovoiloble 12x12 size bevel butt or "E-2" ioinl).

Sells On Sighf ond Soundl Potented ,ineor' rondom perforoted design. More restful, more pleosing to lhe eye! New, exclusive, reolly white finish ! ,\nd your cusfomers will oppreciote the woy it puts o hush on noisel

*teg. U.S. Pqt. Off.

A complete line ol building products, nolionally advertised under one lamous namc

INSUIATING SHEAIHING ASPHATT ROOFING ' AiINERAI WOOL ' FLEXCE]!* 'PERIMETER INSUTATION AND EXPANSION JOINI FITTER . INSUTATING ROOF SIAES ' GYPSUM PRODUCTS ' HARDBOARDS ' INSUIATING STDING CEMESTO* SIRUCTURAI. INSU]ATING PANETS ' IN'ERIOR FINISHET ' AND OTHERS For Complete Inlormotion Contoct Your Celotex Reprerenlotive

Sales come easier uthen loa feature genuine tHE CEtOTEx CORPOnATION

20 SOUTH LA SAt!E STREET ' CHICAGo 3. ltLlNOlS

Boiley Night'

l20 Artend 'Jqck to Aid Hoo-Hoo Club Greqf

Cquse SrLrr .foacluin IIoo-llr.,r, ('lrrlr 31's "JrLck llailerNight." hclrl \larch 1, ri'as rr trcrrcrtrlotrs success frrutnci:rll,r' frrr lre-r,on11 the ('\llr'('l;tli,rtt> rrl tirt' r,rigirt:rl ('',rlnill(,(' I,l;urrritt{ thc :Lll.tLir, Sccrctlrr-i licr, r:Lrrl l]. l]:rrlrcr', -fr.. rerortt'rl to 'l'lrc ('.\ LIIr( )li, \ 1.\ Ltrlili tali NI t,)t ('ll \\'l' llri: rrr,,rrtl..

PHOTO MONTAGE shows tne gen- erol qctivity of rhe "Jock Boiley Ni9ht"-iust the kind of o porry Jqck himself olwoys loved so well.

Photos in this ponel show (lefr)

Jock Pomeroy of rhe IMANC (ot left) ond lew Godord of Hobbs Woll (ot righr), who come down from Sqn Froncisco, with Fresno Deoler Bob Wrighr; (cenrer photo) President Joe Aimor, Bob Reid (of Reid & Wrighr), Jim Duort, Secrefory Bud Borber, ond NoCol Depury Stofe Snqrk Jock Berry; (right photo) some of the boys in rhe bock room hoving whot boys in the bock room will hqve t ) r-i g i n ir I I,\' 1ri lrrr rr crl crrrlirr this,r'clrr to lLirl thc 1roI i o-st ri clicrl, I)()I)I1Iirr

Vullc,t' salcsnr:ul, n lro luLtl l,et'tt irr:ur ir'.n lttrr! -irr,'t. \oventlrcr l1).5(r. thc rrrcrr ing hiLrl to lrc hclrl irr lris lnenror\- ior his ftrrrril_r aiter Jack Iiailcr' <licrl lie lrrulrr,r' l2 u-hile t hc pllLrrning for t1-re c\ cltt \\':Ls still in lrrogress. I're scnt n-ere I 20 of his iricnrls Ior iellorvship. grrorl ioorl tul(l the \\'()rthv c:rr.rse lrrrl. ;rs .lirck Liailev rlorrlrl hlrve rvisherrl it, ( ('on tirrrrctl on l':re'e (r2)

PROFITABLE: All fir plywood has scores of profitable sales opportunities, but PlyPanel is likely your best, biggest and easiest seller. One of the keys to successful merchandising of PlyPanel is an adequate inventory-a wide range of sizes and thicknesses - to meet all vour customers' requirements.

SALABLE: Check the list of sales points! Lightness, combined with real strength, rigidity, and impact-resistance. Easy-to-work, for the home craftsman-a time-saver for the professional bruilder. Attractive appearance, simple to finish. Your customers can be sure of quality when you sell DFPA Quality-Tested panels.

PRCIMOTABLE: Backed by continuous national DFPA advertising - plus real sales helps for your own use. Sales tools available from Douglas Fir Plywood Association are: folders, do-it-yourself plans, envelope stufiers, ad mats, displays. Write for samples, complete information !

}ON CO'IIPLETE INFORIIIATION

oboul fir plywood soles iools, including somples, write (USA Only) Douglos Fir Plywood Associotion, Tocomo 2, Wosh.

Pocific Coost Lumber Co. Adds New Kirchen Deporlment in Sqnto Borboro Retoil Yqrd

The Pacific Coast Lumber Co., 415 E. Gutierrez St., Santa Barbara, opened a new kitchen department Fel;. 15, announced J. C. Huston, general mana€fer. An open house celebration rvas held Friday and Saturday from 9 a.m. to 9 p.*. Ior public inspection, with factory representatives of appliance and cabinet companies on hand. A cooking demonstration rvas held all day in the rotisserie oven, with free samples, and coffee rvas served. Orchids and other gifts rvere tended the ladies. A grand prize of oven and cooking top rvere ar,varded on the final day of the open house.

Huston said the kitchen department is a departure from the usual pattern of retail lumberyards, and Pacific Coast is norv able to offer. in addition to all the lumber and hardn'are to build a home, the appliances and cabinets to complete a ne\v kitchen or remodel the old one. The department rvill be headed at the yard by O. F. Ziebarth, a Santa Barbara resident in the retail line. The yard rvill offer planning, remodeling, complete installation and service.

Textolite, Formica and other materials are featured in the yard's display of kitchen equipment and accessories, and a separate section of the new department shows cabinets of prefabbed white birch toned to contrast with a charcoal Formica counter top and pink sink. Between the two main kitchen display areas, a fireplace with charcoal barbecue and spit provides interest.

The entire kitchen display area at the store is canopied to provide a normal ceiling. The soffit above the cabinets conceals indirect lighting. Separation from other store areas by a Philippine mahogany planter suggests a model home.

Manager Huston said the kitchen department in the yard's store is the second step in providing Santa Barbara "a building materials department store." Last year the yard opened a ne.iv store building displaying hardrvare, power tools and all kinds of building materials and aids. The yard has been serving the tri-county area more than 70 years and expects to continue to progress with a program of expansion and service.

USPlywood R.educing Production

United States Plyu'ood Corporation reports that its consolidated net profit for the nine months ended January 31, 1957, rvas $6,415,100, after estimated income taxes of $4,060,300, compared rvith net profit in the corresponding nine months a year ago of $8,615,900, after $7,592,800 income taxes.

S. W. Antoville, president, stated, "The company's results for the most recent quarter reflected a depressed price condition in the fir plyrvood industry brought about by overproduction. After revierving latest operating results at our lvest coast mills, rve have decided to reduce our fir plyrvood production effective immediately to minimize depletion of our timber resources under present conditions."

TW&J's Horold Ford New President of Ponderosq Pine Woodwork

Harold J. trord, general s:rlesmanager of I'arter, \\rebster and Johnson, San Francisco, u'as elccte<l presi<lcnt of Ponclerosa I'ine \Voodr",.ork at the recent :innual meeting of the association at the Ambassador hotel in Chicago. l,onderosa l'ine Wriodr,r'ork is an association of lurnlrcr rrro- ducers and manufacturers of u,oocl u-indrtu's, panei doors, and kitchen cabinets. Other offrcers elected at the meeting include James tr. Shiely, Winton Lumlter Sales Company, Minneapolis, treasurer. Ii. 1-I. Ilorris cr-rntinrres as general lnanager oi the asst.rciatiorr, rvith hca<l<ltlarters in Chicago, rvith Robert H. Herbst as assistzrut mirr.rzrgcr.

John Musser Elected Boqrd Chqirmqn of Weyerhqeuser Soles €ompony

Horold J. FORD (lefi) succeeds Jomes D. Rowlond (righr) os president of Ponderoso Pine Woodwork have lreerr filecl houses on Los other is lor l2A south of West-

John N[. Nlusser has been electeci chairman of the lroarci of directors of the We1-erhaeuser Sales Comparry, which has its home olfice in St. l'aul, announcecl F. K. Weyerhaenser, prcsident. Nlusser has hacl many years of experience u'ith \\'e1.erh:reuser cooperating companies. He first joincd Gencrzrl Tirnlrer Service, Inc.. as an auditor and in 1937 became an ofticer :rncl member c;f the nranagement stafl of Allied Ruilding Credits, Inc. FIe became a member of the executive staff of the \\t'eyerhaeuser Sales Company in 1945 and in 1952 assumed the nranagership of the Thonrpson Yards lrranch of the \\te1'erhaerrser Timber Company. He has been director :rnd nrenrber of thc I'lxectrtir-e committee of \\-eyerhaeuser Sales Cornpany since 1952 and \\'as secretary from 19.t3 until 1957. He is also a dircctor and member of tl-re Executive committee rif the \\tevcrhaerrser Tin.rber Cci.

Nlaps for t\\'o more [-os Al:rrritos tructs rvith the cottnty recorder. C)rre is ior 3-1) Alamitos lllr-d. south of Katella road; thc lots on 29f acres ezrst of Canrrery roarl a.n<1 nrirrster aventle.