40th Anniversary Convention

Southern California Retail Lumber Association PROGRAM

Ambassador lIotel, Los Angeles

Mondoy Eveningo April 22

West Venetian lloom, 7:30 p.m.

HAWAIIAN I)INNIiR i'AIITY-for delegates to the recent Harl'aiizrn Lumbermen's Conf erence and industry members l'ho have visited the Islands: Shor.ving of color films and slides by delegates; Harvaiian music and eutertainment featuring NIax Reid Trio, Nloani and Leina Lei. Master of Ceremonies: Sterling H. Wolfe, 14arquart-\Volfe Lumber Co., Los Angeles.

Tuesdoy, April 23

8:00 A.N{.

SCRLA Directors Break{ast; Lido ltoom.

10:00 A.N'I. Registratit-rn ; Lobby.

Trade Shon' Opens, E,mbassy ancl Coloni:rl Itooms l2:15 P.M.

I'resicling: Hal A. Brown, \\roodhead Lumber Co., l,os Angeles.

Invocation: Dr. Paul F. Huebner, First N{ethodist Church, Ingleu'ood.

Kick-Off I-uncheon; Embassy Room: President's Report, "It's Your Problem. Too." by \\/ayne F. Mullin, Nluilin Lumber Company, Los Angeles.

"Your Competitor-Uncle Sam," by Joseph F. Leopold, Public Relations and Organizational \llanagement Counsel. Dallas. Texas.

(Pomping Villa at the Hammond Organ) Afternoon : Trade Shot', featurir.rg Displays and Exhibits of Outstanding Nen' Products and X'faterials exactly as a clealer u'orrld displav them on the floor of his Retail T.trmberyard Store.

7:30-9:30 P.M.

I'residing: Robert K. Leishman, Crou'n Gty Lltmber & Nfill Co.. I)asadena. Fanrilv Night for everl'1;ne in the in<lnstry connected n'ith Iumberyard ciper:rtiorrs; especially invitecl are those irr such key pcisitions as o\\'nership. mzrrragement, purchasing and sales. Light Ref reshments anrl llntertainmer.rt featuring Nick l-ucas, "The Crooning Troubadorrr" ; 1)oris Cranc Trio and Other Star Acts. Atterrdance l'rizes n'il1 be An,ardecl.

Wednesdoy, April24

8:00 A.M.

\renetian Room Pioneers' Breakfast, honoring veteran industry members u,ith ,{0 }'e&rs' or more lumber and allied materials experience. N{aster of Ceremonies: H. Park Arnold. Fox-Woodsum Lumber Companv, Glendale. Anard of Association's highest honors. Introduction of "Old-timers."

"Getting the Inclustry Off the Grorrncl," by Kenneth Smith, The Pacific Lumber Compan1., Scotia, Calif.

12:15 I'.\{.

I-uncheor.r : 1'residing-Norbert Bundschuh, NI1'rtle .,\r'eutte Luml,er L'o.. .NIorrrolia.

"Point of No I{eturn," b,r. Charles ItmiI Duc()urmt1 11 1)resider.rt, Los Angeles Chanrber of Con-rmerce, ancl l'resident, I)ucornnulr }letals & SLrpp11. Co., Los Angeles.

"Selling Attitude," bv Charles Harper, Nfercl.rarnclise \Ianager, Kierulff & Companr', Los Angeles.

A11-Star Entertainment.

2:30 P.N[. Tracle Shorv.

7:00 P.N{.

J0th Annir-ersarlr l3anquet, Iimbassy lloom. Featurirrg tlre toli talents of ltosemarie, Leo Diamond, The Kitten Sisters, I)cll ()'Dell, Cecil Ste n urt's Singirrg Sr'r'cethc:trts-"Thc " lf onevuto<.rr ers."

Itresiding: L. A. Beckstrom, Jr., Arcadia Lutnber Co. I'hil Arden. N[usical ])irector

Thursdoy, April25

12:1.5 P.I,I.

I-uncheon: I'residing-Wayne F. Mullin ancl James H. Forgie.

Honoring Los Angeles Hoo-Hoo Club 2-Snark James H. Forgie. and Los -\ngeles Hoo-Hoo-Ette Club No. 1, XIarguerite Dixon, president.

Fashion Shou' bv Emmaline Snively and Her Blue Book Nloclels. -\11-Star Entertainment.

Installation of 1957-58 Olficers and Directrirs. "The Futr.rre for lloo-lIoo," by Supreme Gttrdon Robert H. Gallagher, Neu' Nlexico Tirnber Co., Allrucluerqlle. "l'-cltrip 'I:nr 100'/ ." bv Stanley T:rlbot, arlvertising arrd sales promotion corrnsel, I-os Angeles and I';tsarlenri. l'resentatior.r of Certificzrtes to N{embers of the Retail Lur.r.rlrer Training Ir.rstitute, 1956-57, by Southern Cali[ornia Iietail l-un-rber.\ssn. arrd lloo-Hoo Ciub 2: Dr. \\'endell Closc.

2:30 P.N{.

Trade Sholv.

7:00 P.M.

-\nnual Dinner-Dance-Frank Sennes' MOULIN ROLIGE. tr230 Sunset Blr'd., Hollyu'ood. F'or Dancing: Ilddie O'Neal and His 16-Piece Band. NIax Fidler and His Combo; for Entertainment: Johnnl. Pulea and the Borrah \[innevitch Harmonic:r Rascals, Bov Foy the Unicyclist Juggler, "Little Btrck." and The \[ost Spectacular Extrar,aganza in the \\:orld-"C'est 1a \rie," featuring 100 Artists and the IIost Reautiful Girls in the tiniverse. Superb crrisine and liclneurs accompanving the Stage Spectacle at modest prices.

Presiding:Robert R. James, NIacco Lnmber Co., I'ar:rmorrnt.