For The Lumber Decller o o .

I

t lhe Scfes tealures

Unrestricled View Areo

Aluminum Doirr Stiles

Boll Beoring Wheels

Nylon Rollers

Lifetime Weotherslripping

Strong Corner Brocing

All Aluminum Sill

Duroble Douglos Fir Jombs

All Aluminum Sliding Screens

Burglor-Proof locking

No more lost

A Complele Pockoge:

"Another 37 merely advised the reader to 'See your dealer' or suggested rvriting in for the name of a dealer or consulting the classified telephone directory.

"Others, of course, advised the magazine reader to go to a hardware dealer, department store, variety store, or paint store, or to an architect, builder, or contractor. Fifteen advertisers advised tl.re reacler to go to either a lumlteryard or a hardrvare store. I

"Surprisingly, fir'e advertisers of rvood products failed to refer the customer to a lumber dealer. Perhaps they felt the suggestion 'lvas superfluous. Of 15 paint manufacturers, only three mentioned the lumber dealer as a place to obtain their product.

"The retail lumber industry is rnost grateful to those advertisers rvho do advise the public to see the lumber dealer and cordially invites other manufacturers to follow their example. It seems only right to point out, however, that the manufacturer who does so is helping himself just as much as he is helping the lumber dealer," Northup concluded.

Tuttlrv lun Luttun 5lm (oltpllty DISTRIBUTING I'CATIFORNIA'S FINEST MANUFACIURED BY TRINITY

RIVER LUMBER COMPANY, HOOPA, Wholesole lo Lumber Yords Only