THE VOLTSTEDT

Snqrk-of-Universe Dqvis ro Visir Son Diego Hoo-Hoo Glub April 20

San Diego Hoo-Hoo Club 3 will hold an open meeting Friday, April 20, to honor Snark-of-the-Universe Dave Davis, who will drive down after attending the SCRLA convention in Los Angeles April i9. Snark Davis will be accompanied by Supreme Gurdon Bob Gallagher of Albuquerque, N.M., and both will be featured speakers of the evening, which Herschell Larrick, Sr. will emcee.

A large crowd is expected, including visiting Hoo-Hoo from the Los Angeles and Riverside clubs. The San Diego FIoo-Hoo Quartet will dish up some of its unique entertainment. Prime ribs will top the menu and reservations may be made through Bob Heckel, Snark of the San Diego

Mike Wolsh

BRodshow 2-0126

CRestview 6-3040 club, at BElmont 4-7455; or Jim Sullivan, chairman of the evening, at BElmont 3-3195.

Over-Exponsion Threqt Eqsed

Washington, D. C.-W. Randolph Burgess, undersecretary of the Treasury, told a meeting of the U. S. Sar.ings & Loan League that the administration had begun to ease housing credit because the threat of over-expansion has subsided, and because it rvants to make sure the decline in homebuilding does not go too far. Actions put into e11ect, he said, are greater use of the machinery of the FNN{A, modification of the policy of the home loan banks, and the recent restoration of the 30-vear limit on FHA and VA mortgages.

16th ANNUAL CONVENTION

Rickey's Studio Inn PROGRAM Palo Alto, California

MONDAY, APRlL 23RD

REGISTRATION, Executive Conference Room

12:O0 Noon

KICK-OFF LUNCHEON

Dinah's Shack

PRESIDENT'S WELCOME by Charles SHEPARD

..OPERATION SELL''

LADIES' LUNCHEON and Tour of Stanford Museum, Art Gallery and Chapel; Allied Arts Guild and Sunset Magazine

2:00 P.M.

ASSOCIATION BUSINESS MEETING

Executive Conference Room

L.M.A. GOLF TOURNAMENT

Los Altos Golf Club

5:00 P.M.

INDUSTRY COCKTAIL PARTY by

Bob RINGER,

' Recently selected as one of the top ten speakers in the U.S.

..SIX WAYS TO LOSE CUSTOMERS AND WHAT TO DO ABOUT IT" by AL

ROBERTSON,

("The Will Rogers of Retailing")

5:00-7 :00 P.M.

GET-ACQUAINTED COCKTAIL PARTY

TUESDAY, APRI 24tH

9:00 A.M.

Executive Conference Room

..OPERATION HOME IMPROVEMENT''

Bob BLACKSTOCK of H. W. Blackstock Lumber Co., Seattle, and Norris NASH, vice-president of Kaiser Company and president of the Oakland Chamber of Cornmerce, tell what OHI can do for this business

..STORE MODERNIZATION IN ACTION''

More than 100 color slides of lumber stores that have been remodeled or modernized, showing proper lighting and color schemes, aisle and counter arrangements, off-street parking, outdoor lighting and signs; also color movies of modernized building material and hardware stores. Discussion led by ED YOUNG, sales manager, Garehime & Boone, San Francisco

12:(X) Noon

MEN'S LUNCHEON

Rose Room

..MAKING YOUR ENTIRE ORGANIZATION A SALES ORGANIZATION"

by Gates FERGUSON, Director of Advertising and Merchandising, The Celotex Corporation

Coach Room

7:00 P.M.

PRESIDENT'S DINNER

Rose Room

Entertainment

WEDNESDAY. APR,IL 25TH

8:00 A.M.

DIRECTORS' BREAKFAST

Executive Conference Room

9:00 A.M.

BUSINESS INSURANCE CLINIC

Conducted by Jack HELMS, a member of Johnson & Higgins, one of the country's foremost insurance consultants

..INCREASING SALES THROUGH MERCHANDISING'' by Channing WAY, Building Products Merchandising Manager, The Saturday Evening Post

12:00 Noon

LUNCHEON

Rose Room

Presenting Deloss WALKER, Businessman, Writer, Economist and Humorist

3:59 P.M.

HOO-HOO CONCATENATION

Sponsored by Santa Clara Valley Hoo-Hoo Club 170

Honoring Snark of the Universe E. G. "Dave" DAVIS

5:00 P.M.

INDUSTRY COCKTAIL PARTY

Coach Room

7:30 P.M.

DINNER DANCE AND FLOOR SHOW

Starring the Songs and Comedy of "The SPORTSMEN"

Southern California-Arizona Representative: L. Dale $Tatson

$TATSON SALES CO. 4040 lfilshire Blvd., Los Angeles DUnkirk 5-167r

FRANCISCO 11, CALIF.

Teletype: SE 457

lumber Seol 'G'

End Seqler thcrt prevents DOWN GRADING

Siop excessive end splitting of lumber ond timbers in the stock. Apply by sproying. Cost is low per MBF.

Mr. Dealer.

Make Hogan STholesale Building Materials your headquarters for screening requirements.

Complete stocks of Douglas Fir and Ponderosa Pine Screen Doors.

HOLLY\U(/OOD and PALM SPRINGS

Combination DooIs-COIUMBIA-MATIC All Aluminum Screen Doors and Screens.

L. A. Hoo-Hoo-Ettes Start Seminqr Wirh Industry lesders to Speok

Los Angeles Hoo-IIoo-E,tte Club No. 1 startecl its midyear Educational Seminar April 6, with the Friday evening classes to run through May 11. The entire seminar will be held at the Commodore hotel, Los Angeles, rvith classes irom 7:00-9:00 p.m. Elsie Stirling is handling the course, rvhich is costing the SoCal lumberwomen just a $1.99'registration fee for members : $2.99 non-members.

President Mabel Staser introduced the kick-off class April 6. The subject was "Exploring Basics of Plyrvood" and the speaker was Richard E. Anderson, field representative of the Douglas Fir Plywood Assn. At 8 p.m., Mr. Abramson, LACC, talked on "Office Management-Ho$' to Organize Your Paper Work." The most recent class, April 13, was on "Hardrvoods From the Romance Lands," conducted by Stanton Srvafford of E. J. Stanton & Son. The 8 p.m. session \\'as on "Office Psychology," by Dr. L. E. Montenegro.

The next class, April 20, rvill start at 7 p.^.u'ith "Parliamentary Procedure," by Mrs. Bertha J. Montenegro; the B p.-. session rvill be "Secretarial Science Brush-up." For Aprrl 27, the class will hear "Coast Softwoods" talked and learn first-hand of the nerv grading rules from Carl Ramstrom, field man for the West Coast Lumlrerrnen's Assn. The 8 p.m. topic is "The Western Woods."

Going into its rvindup, the May 4 class of the seminar n'ill hear "The Credit Side of Lumber," by Norval Jones oi E. J. Stanton & Son, at 7 p.m., and a class in Setting Up ffe's a big lumber dealer from Fresno. Made it all selling lir plywood.

DFPA grademarked, of course!