r,rffiCIE[pIrEX LIFE.OF.BU ILDING GUARANTEE on InsulqrinE Sheqthing

It wtll help the builders you sell . . . sell homes !

There is only one brand of sheathing that carries a Life.of-Building Guarantee. It is Celoter Insulating Sheathing. Its strength and durability are so outstanding, that its efficient performance for the entire life of the building is actually insured by the manufacturer's certificate.

The Celotex Life-of-Building Guarantee works with two-fold ef. fectiveness: It helps the builder convince his prospects that he uses only the finest quality products . even where they can't be seen. And by merchandising this Guarantee, the builder can give his prospects proof in writing that their investment dol' lars are buying better-built, better. insulated homes. This, in turn, stim. ulates your sheath'tng soles and adds to your profits.

Only Celotex Insulating Sheathing is made from tough, interlocking, Iong Louisiana cane fibers (nature's long-life fibers), protected against dry rot and termite attack by the exclusive Ferox@ Process. Goes up 30% faster, with up to 15% less waste. Insulates and weatherproofs. Double-waterproofed. no wetweather delays, r0R corplrTE tilronilAil0r{, coilrACr Youn ctlorEx wHolEsAlE DlStRlluroR llFE' POSI, qnd BH&G pre-sell lhe brond nome Gelolex ocross the countrY!

Through colorful full-poge ods in these lop' circuloted mogozines, the nqtion's home. buying ond remodeling ProsPecfs ote Pre sold on Celolex Products. Month offer monfh, in 1956, tlFE, THE SATURDAY EVENING POST, ond BETIER HOMES & GARDENS reoders will confinue to be ottrocted qnd impressed by these compelling Celolex notionol od compoigns.

Cooperole with this powerful soles help' Feoture genuine Celotex Products, the brond nome with notionwide preference creoted by 35 yeors of notionol advertising.

Supermorket Merchondising Morks

Modernized Morysville Yord

ONE. SIOP SHOPPING is appeol ofremodeled Speckert yord shown ocross top of poge os everylhing from ospholt lile lo zinc white is sold in f he new showroom; note symmet-ricol lines, full - lengrh glcss fronl; porking lot occommodoles over 30 cotS

SPACtOUS WAREHOUSE shown left ollows entry of fwo lrucks al one iime for undercover looding (rop); sosh ond door depdrtment ot left of second photo, noil ond opplionce storqge (rl righf in wcrehouse which olso hos second-fioor sloroge, lorge enlronce inlo showroom; third photo shows how Speckeris built new showroom to withstqnd worst wind cnd floods; lhe retoil ycrd's five ocras employ eight men, lwo forkt, lhree trucks. Firm offers free delivery service in immediole slore oteo

Just 15 years ago, Armin Speckert, Sr., made a transaction r,vhich was to mark his entry into the lumber business. Until 1939 he had engaged in the produce business in different parts of Yuba county, tl.ren one day he accepted a truck load of lumber in exchange for some fruit he rvas handling on a brokerage basis. The sale of this lumber rvas profitable and immediately led to more transactions of this type. In fact, it \\ras not long until Mr. Speckert found his side business of lumber edging his produce operation out of the picture, so he discontinued the produce business completely and opened a lumberyard in Marysville, Calif.

During the War II years, Speckert, like every other retailer, found his new business seriously curtailed by lumber shortages which forced him to trade with every little sarvmill that could debark a 1og. It was during this time that he began planning a sa\\rmill of his own, to be located on his N{arysville property.

In 1946, Mr. Speckert heard of a steam-driven sawmill in Louisiana that had cut itself out of business. He personally supervised the dismantling of this mill and had it shipped to Nfarysville and reassembled on his property there.

The Speckert sarvmiil operation has been successful and the mill enlarged and modernized several times, but all has not been good fortune. Speckert received trvo heavy blows, one in 1950-when tlie Yuba and Feather rivers flooded the operation out of business, and the other in 1951, when a fire completely leveled the plant and required the rebuilding of the 'ivhole mill.

Bad fortune again appeared about ready to strike during the disastrous Christmas floods four months ago, but this time the Speckert operation, including the new yard, escaped vvith only minor damage.

The nerv Speckert Lumber Company yard, r,vhich rvas officially christened \\rith a two-day Open House last December 9 and 10, represents many years of hard work along u,ith goocl and bad fortune. The yard operation, probably one of the most modern in Northern California, is built around supermarket merchandising.

Some time ago, Armin Speckert, Jr., general manager of the yard, and John Clarke, the assistant manager, began planning a store layout around a "One-Stop Shopping"