Wesfern Wholesole Lisf ond Selling Tool Being Disrributed

ft was announced by Joseph Z. Todd, president of Western Door & Sash Co., Oakland' that a new wholesale catalog was being distributed to the trade. He emphasized that this manual was more than just a Price file. The new book has been designed as a direct selling tool for the trade.

thus affording the retailer a means of quoting and making the sale immediately.

Western Door has divided their catalog into sections lcr Doors: Windows and Sash ; Frames and Jambs ; Moulding; Glass and Mirrors; Panels and Hardboard; f nsulation; Medicine Cabinets and Ironing Boards; Acme and Unique Balances; and Special. Description and details are presented within each categorY'

Joreph Z Todd President Wosletn Door & Sosh ComPonY

The new Western Door & Sash Co. catalog will have fiftY-six pages divided into ten sections all carefully indexed for cluick easy reference. To fully Present the various items there are some 174 illustrations arranged on the price list. Along with this will be five manufacturer brochures covering doors, plywood, insulation products, hardboard and glass'

Mr. -fodd explains this catalog is designed for fast, easy reference and offers one of the most complete lines in the trade. Along with the full line of standard products, many of the less popular items have been listed with prices,

When asked for further details, Mr. Todd acknowledged that Western Door and Sash Co. has embarked on their forty-first year of business. Along with warehousing the popular brand-name products of Mengel, Malarkey, Simpson, Buffelen, Libbey-Owens-Ford, and others, they operate two of their own mills. "We are one of the few wholesale jobbers capable of manufacturing most anything in tl.re door and sash line," stated Mr. Todd. "We can produce and ship rnaterials from the single items to multiple carload." Western Door and Sash Co. services an area from the Oregon border to south of Fresno.

There is more to selling than taking orders and the twelve salesmen of Western Door will be personally calling and explaining their new program to the trade. Distribution of this important selling tool will start in mid April and the trade will have their copy by the effective date, May 3, 1954.

'We now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for immed.iate sbipment to dealers:

Douglos Fir S4S AtS 2x4,2x6,2x 8,2 x 10, 3x4,3x5,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

Ve offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Baxco Pressure Tieated Founddtion Lumber is impregnated with preservative salts in accordance wirh Fed. Spec. TT.\7-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Governmenr

Specifications.